The lastminute.com group has announced the launch of The Travel People, a new media business which aims to help brands and advertisers reach millions of European travellers through a network of leading online travel brands; including lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost, and operate across 40 countries worldwide.

The Travel People claims to use powerful audience information and sophisticated ‘re-marketing’ technologies to engage its ‘rich’ customer groups on site, and to reconnect with customers while browsing other websites before, during and after travel.

Chief advertising officer at The Travel People, Alessandra Di Lorenzo, said: “This is a bold new chapter for lastminute.com group and I’m really excited to be part of it. The group’s diverse portfolio of online travel brands attracts 35 million unique visitors every month, so we’re uniquely equipped to help other brands both in, and out, of the travel sector to reach lucrative travel and lifestyle audiences across Europe.”

Learn more about The Travel People here