With the application process for the fourth Marketing Academy Fellowship now open, The Marketing Academy has commenced its search in acquiring industry leaders to sign up to the unique agenda – created in partnership with McKinsey & Company – which promises to provide educate CMOs with the right tools and best practices in becoming future CEOs.
Sponsored by British Airways, ISBA and Adobe, the curriculum includes two four-day ‘residential events’ in Europe with masterclasses covering supply chain, organisational design and operational effectiveness. In addition, Fellows will also be given the opportunity to take of a mentorship scheme; spending one-on-one time with reputable marketing pioneers.
The nine-month month board-level accelerator programme is free for Fellows to partake; however, the process is described by the Academy as ‘highly selective’ and requires a time commitment of around 12 days during 2017.
Find out more about the Fellowship programme here