According to a new study conducted by the digital marketing company, Regalix, the concept of analytics is starting to become a key focus for B2B marketers, with many already investing and 67 per cent planning to do so in the next year.

The ‘State of B2B Marketing Metrics & Analytics 2016’ report, found that a majority of respondents agree that analytics is ‘very important’ to the success of a marketing strategy; with 86 per cent claiming to be able to track ROI of their invest analytics, and 83 per cent said they can effectively measure performance by leveraging analytics.

Download the full report here