Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events

Posts By :

Stuart O'Brien

Print & Digital Innovations Summit

Time running out to attend the Print & Digital Innovations Summit
By:
0

Delegate places are now extremely limited for the upcoming Print & Digital Innovations Summit, which is taking place on November 23rd at the Intercontinental London – The O2.

Each complimentary VIP delegate place includes pre-arranged meetings with trusted print providers, in areas including Digital Print, Direct Mail, Creative & Design, 3D Print, Banners & Posters, Brochure Printing, Integrated Marketing Solutions, Packaging & Labels, POS, Print Management plus many more.

There is also an educational seminar programme hosted by industry thought-leaders, opportunities to network with peers and full hospitality throughout.

To confirm your place, all you have to do is complete this short online form.

Alternatively, if you have any questions, or if you’re a solutions provider and would like to showcase your products and services at the event, please contact Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

WPP cuts sales and profit margin forecasts
By:
0

Advertising behemoth WPP has cut its sales and profit margin forecasts as it continues to battle with “low growth” advertising markets.

The company has confirmed that like-for-like sales growth and operating margins will now fall in 2017, instead of the initial prediction of 1%, and 0.3% the firm predicted in August.

WPP’s chief executive, Sir Martin Sorrell, told the BBC: “Brexit in a way has actually stimulated our business. Clients, instead of investing in fixed capital are investing in variable costs [such as advertising] in an effort to stimulate growth,” before adding that the world was in a “new normal of low growth, low inflation and limited pricing power”.

Shares in WPP fell by 1% as news reached the City.

Morrell added that three major events could help with growth in 2018.

“Any further marketing investment reduction may well be countered by the mini-quadrennial events of 2018 – the Winter Olympics in South Korea; the FIFA World Cup in Russia; and the mid-term Congressional elections in the United States.”

Mind appoints PSONA to help tackle GDPR issues
By:
4

Mental health charity Mind has appointed customer engagement agency PSONA to deliver a campaign to ‘educate and empower’ its supporters, assisting them in being able to opt-in to Mind’s communications.

Under the new GDPR directive, pre-ticked boxes to give implied consent will no longer be accepted, forcing charities such as Mind to rethink how they contact donors and potential supporters.

Failure to comply with GDPR rules can bring fines of up to 20 million Euros, or 4% of annual revenue, whichever is higher.

“As the changes around GDPR draw nearer, we wanted an agency with strong credentials and experience to help take us through it,” said Annabel Davis, head of communications and marketing at Mind.

“Mind only exists because of the amazing support of people who donate, fundraise, speak out on mental health, and give up their time to volunteer for us or tell us how to improve,” added Davis.

Facebook acquires teenage polling app tbh
By:
0

Facebook has acquired a polling app which has become a viral hit with teenagers just two months after its release.

The app, called tbh, allows members to create short surveys and send positive feedback to friends. The app has already had five million downloads and one billion messages.

It is thought Facebook has paid in the region of $100 million for the app, with the four co-founders – Nikita Bier, Erik Hazard, Kyle Zaragoza and Nicolas Ducdodon – brought into Facebook’s headquarters to continue to develop the app.

In a statement, tbh said: “While the last decade of the internet has been focused on open communication, the next milestone will be around meeting people’s emotional needs… When we met with Facebook, we realised that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realise tbh’s vision and bring it to more people.”

‘Print still valuable’ says Liberty London as it launches beauty magazine
By:
2

High-end department store, Liberty London, has launched an editorial magazine promoting its beauty products.

25,000 copies of ’Beauty’ will be published and distributed in-store, with a further 50,000 mailed direct to customers on the Liberty Loyalty customer scheme.

The main focus of the brand will be to drive footfall to its store, along with cross-brand loyalty.

Speaking with The Drum, Madeleine Macey, marketing and communications manager, said they want to offer a physical copy that customers can keep.

“We believe print still has a value to our customer – that special moment when you can pour over great stories and maybe learn something you didn’t know before about a brand or a process,” commented Macey.

“There are no full-on ‘advertorial’ spreads in the premium magazine, and the glossy is operating an invite-only policy around which brands can snap up its ad space. “We only stock the brands we truly believe in, and therefore we only invite people to advertise who we also truly believe in.”

The magazine had been developed with creative communications agency Portas, with content repurposed for Liberty’s own site and pushed across social network platforms.

The first issue features an article on Liberty London’s founders.

Digital Marketing Solutions Summit

Register today for the Digital Marketing Solutions Summit
By:
0

The next Digital Marketing Solutions Summit will take place on May 15th 2018 at the Hilton Hotel Canary Wharf, bringing marketing professionals together with the digital solutions they need.

The concept of the event is simple: Delegates receive an itinerary of meetings with the solution providers that match their strategic needs for 2018 and beyond.

Simple and effective. And no time wasted.

And it’s free for marketing industry professionals to attend as delegates – simply click here to register your place.

More bespoke than a digital marketing conference and more focused than an expo, the Digital Marketing Solutions Summit is the only event you need to attend this year.

For more information on registering as a delegate, contact Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

Alternatively, if you’re a digital marketing solutions provider and would like to showcase your products and services at the event, contact Carlos Dieguez on 01992 374091 or email c.dieguez@forumevents.co.uk.

Print & Digital Innovations Summit

Claim your VIP place at the Print & Digital Innovations Summit
By:
2

Delegate places are now extremely limited for the upcoming Print & Digital Innovations Summit, which is taking place on November 23rd at the Intercontinental London – The O2.

Each complimentary VIP delegate place includes pre-arranged meetings with trusted print providers, in areas including Digital Print, Direct Mail, Creative & Design, 3D Print, Banners & Posters, Brochure Printing, Integrated Marketing Solutions, Packaging & Labels, POS, Print Management plus many more.

There is also an educational seminar programme hosted by industry thought-leaders, opportunities to network with peers and full hospitality throughout.

To confirm your place, all you have to do is complete this short online form.

Alternatively, if you have any questions, please contact Kerry Naumburger on 01992 374099 or email k.naumburger@forumevents.co.uk.

Or, if you’re digital print solutions provider and would like to showcase your products and services at the event, contact Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

Christmas

GUEST BLOG: Planning for paid social advertising success at Christmas
By:
0

By Rob Kabrovski, VP Accounts EMEA, Adaptly

The Christmas season is a wonderful time of year, but it can also be stressful for retail marketers. That pressure is for a good reason: UK sales amounted to almost £43 billion in 2016, with shoppers spending in excess of £805 million on Christmas Day alone.

With consumers facing messages and advertisements from all different directions, it takes careful planning and strategising to execute campaigns that will break through the noise.

It is possible for advertisers to own the Christmas season timeline, making this year’s campaigns the most effective yet.

Dominate the Pre-Season Period

Christmas conversations often start as early September but there’s a huge spike in interest once Halloween has passed.

Almost half of UK shoppers claim to have planned most of their Christmas purchases by early October, but just over 15% will have actually finished their shopping at the end of the following month.

Make sure to get ahead of competitors by carefully creating a content calendar and owning the pre-Christmas planning period. This is a key time for driving awareness and increasing product consideration, as consumers are in a much more relaxed state-of-mind. Christmas season is saturated with ads and it’s important to get a head start to reach your target audience before ad fatigue sets in.

Users increasingly turn to social platforms to plan their Christmas purchases and activities. The sooner you start adding content, the more likely you are to get noticed and stay top-of-mind throughout the entire period.

Test and Learn

Use the October pre-season period to do your testing. Iterate on creative and ad formats to identify what resonates best with your customer – setting you up for success later on. This is a perfect time to identify which products, assets, and messaging your audiences are responding to, in order to optimise top performers closer to the actual date.

Focus this time on driving brand awareness and create excitement in the run-up to major shopping events like Black Friday and Cyber Monday. Seed your messages to core users – customers, fans, site visitors, and email subscribers – then reach your entire target audience on the actual day of a sale.

But remember that announcing promotions too early can delay consumers from making a purchase. 60% of UK customers say that they have hesitated to buy a Christmas related item in the hope of picking up a bargain later on.

Bid Aggressively

The competition tightens towards the end of November, in particular around Black Friday and Cyber Monday. That means you’ll have to be willing to bid aggressively to get a bigger share of users’ wallets.  This can have an effect on your usual sales targets, so use historical data to determine the best timeline and appropriate budgets for your business.

Even though this period may be slightly pricier than usual, you’re reaching users while they are most receptive to offers and gift ideas, and while purchase intent is at its peak.

Most consumers are actively looking to make purchases, so creative elements should be focused on product demos or inspiring users with gifting ideas. At this point, use ad formats that drive traffic to site and bring customers closer to purchase.

Drive Sales with Retargeting

In the immediate run-up to Christmas, driving sales becomes more important than ever. A total of £25 billion was spent online between Black Friday and Christmas Eve last year, and compared to 2015, ecommerce orders saw a 51% increase for the week leading up to the 25th.

Leverage the audiences you have already driven to your site; and dynamically retarget users based on product pages they have viewed.

Put the right items in front of shoppers at the right time and personalise your content based on users’ previous behaviour.

Don’t forget customers who are likely to purchase your products for their own use; retarget them with items they viewed earlier in the year. Entice these users with the opportunity to buy their own perfect gift – now available through a Black Friday deal or with a special Christmas discount.

Christmas can be a stressful time for marketers, but it also presents ample opportunities to connect with customers while purchase intent is high. As long as you plan your activity well in advance and focus on driving users through the purchase funnel, this is definitely the season to be jolly.

www.adaptly.com

UK adults consume almost 8 hours of media a day
By:
0

New figures from the IPA Touchpoints 2017 report show that the average British adult consumes 7 hours and 56 minutes of media a day, with figures showing an increase of 9% from 2016 and 13% from 2005.

2005 saw 79% of adults consume two or more media in the same half hour one a week; that has now risen to 92% in 2017, with 26% of all adults consuming more then three different media in any half hour.

TV and video scored highest with British adults at 4.35 hours, following out-of-home placements at 3.28 hours, and radio and audio coming third at 3.9 hours. Following these came social media (2.53), cinema (2.16), internet (2.14), newsbrands (1.1) and magazines (0.5).

Discussing the report, Sarah Golding, president and chief executive of CHI & Partners, said: “This latest TouchPoints 2017 data proves, unequivocally, that our media consumption patterns are continuing to grow and fragment as technology, new platforms and media channels are delivering an ever wider choice of content, available to us on a 24/7 basis.

“The knock-on effect on our lives – both personally and professionally – cannot be underestimated. As such, this data is invaluable in helping our industry to recognise the most appropriate ways to approach consumers – one that improves lives rather than interrupts.”

TV and video was lower in the 15-34 age group at 98.9%, with figures for social media almost identical.

19% of adults watch Netflix for an average of two hours a week. 38% of adults listen to Spotify each week, this rises to 55% of 15-24s.

Social media accounts for an average of 4.43 hours a week.

The TouchPoints Daily Life data is based on a representative sample of 6,000 adults aged 15+, living in Great Britain. Each respondent keeps a diary detailing their activities on a half hourly basis over a seven day period and completes a questionnaire covering attitudes, product ownership, shopping, media behaviour.

Nielsen acquires Visual IQ
By:
0

Global information and data company Nielsen has acquired Visual IQ, a provider of multi-touch attribution (MTA) modelling of advertising on digital platforms.

The deal will be in place by the end of October.

Nielsen claims that the acquisition will improve its ability to automatically ingest and process large datasets, as well as provide Nielsen with access to more proprietary big data from advertisers, publishers and retailers.

“Our acquisition of Visual IQ strengthens Nielsen’s powerful capabilities in the marketing effectiveness space, bringing speed and granularity at scale to ROI measurement,” said Matt Krepsik, global head of product leadership for marketing ROI, Nielsen.

“Visual IQ’s rich history of marketing attribution and digital intelligence combined with Nielsen’s gold-standard marketing effectiveness solutions will provide advertisers, publishers and agencies with a holistic platform that offers the transparency to optimise and improve the return on marketing investments.”

“Our mission at Visual IQ has always been to drive marketing effectiveness with algorithmic attribution technology that allows customers to view tactical advertising performance through the lens of key audience segments,” said Manu Mathew, Co-founder and CEO at Visual IQ.

“Our team is excited to be joining the Nielsen family as we integrate our capabilities with theirs, and provide increased value to clients and a more powerful combined solution to the industry as a whole.”