British fashion house, Burberry, has become the first luxury brand to partner with  the picture-sharing platform, Pinterest, by offering a ‘personalised service’ and the opportunity to create customised make-up boards; coinciding with the promotion of its latest ‘Cat Lashes Mascara’ product.

Although Burberry has suffered some rather public setbacks this year – with the current chief executive, Christopher Bailey to be replaced in the near future – the personalisation service works by asking customers three questions and, by using their initials, their answers will be the source for creating a personal Pinterest board suited to their individual needs.

Claiming to be the largest beauty platform in the world – with an estimated 38.5 million unique viewers of its hair and beauty category – the content uploaded to Pinterest will include inspirational images, makeup preferences, product tips and ‘how to get the look’ guides.