In a survey analysing the attitudes, expectations and adoption of ‘mobile wallets’, the mobile engagement and solutions company, Urban Airship, has found that more than half of consumers have used a mobile wallet pass; with millennials at the top of the list, and Generation X (born between the early 1960s and to mid-1970s) and higher-income mobile users firmly behind.

The State of Mobile Wallet Marketing report also reveals what key findings from the survey mean for brands to reach mobile users. Readers will learn about how 2,000 consumers in the US and UK want mobile wallet passes for a variety of uses, in particular, to receive coupons and special offers as well as managing loyalty programmes.

 

Download the full report here