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  • Businesses not making most of digitally native Gen Zs

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    Around one in four (26%) of Generation Z workers say their company isn’t doing enough to attract the younger generation.

    That’s according the Digital Natives Report from Advanced, which also reveals that 20% say a lack of diversity and multi-generation experience will hold their company back from modernising its key processes or systems.

    In addition, 31% don’t think their company gives the younger generation a voice when it comes to technology adoption.

    The report is based on an independent survey commissioned to explore the attitudes of over 1,000 UK senior business decision makers across multiple generations.

    The report says that as a new cohort of people – Generation Z – enters the workforce, organisations are increasingly required to accommodate the demands for modern technology, flexible working and a digital environment. These younger workers have been inherently familiar with the internet and technology from a young age, are tipped to be the innovators in the workplace, and are prepared to challenge the technical status quo.

    As much as 42% of Generation Z workers would like to see Business Intelligence (BI) in their daily working lives followed by the Internet of Things (40%), Robotic Process Automation (30%) and Artificial Intelligence (26%). Interestingly, 80% of them would be happy to work alongside robotic technology if it meant less manual processes.

    Other key findings from the report include:

    • Nearly twice as many Generation Z workers see chatbots in their daily working lives compared to the over 55s. Artificial Intelligence is the most used technology among Generation Z, at 40% – much higher than the over 55s at 28%
    • 64% of Generation Z think a robot would be better at decision making than their boss if it had access to the right business intelligence. 39% of the over 55s agree
    • 40% of Generation Z say one of the most important attributes for a business leader in the digital era is to ensure their leadership team is diverse enough to bring a mix of skills and experience. 46% of the over 55s agree.

    Gordon Wilson, CEO at Advanced, said: “It’s this enormous appetite for new technology, along with their innate digital skills, that will help propel businesses into the digital era. In fact, Generation Z is arguably the silver bullet for helping organisations successfully meet the growing pressure to be digital-by-default.

    “Like it or not, digital transformation is essential for business growth so our report’s findings will come as blow to many business leaders who are clearly failing to accommodate five generations of workers that each have varying levels of technology knowledge.

    “Leaders must embrace the younger generation as a priority – and that means being open to change and a different way of doing things. What’s more, they mustn’t underestimate what this new generation can achieve or pigeonhole them into uninspiring roles. Rather, they need to create roles based on their skills, knowledge and talents.”

    Visit here for the full Digital Natives Report.

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    Stuart O'Brien

    All stories by: Stuart O'Brien