The email marketing software provider, Campaign Monitor, has launched a specifically for publishers which aims to provide a simple and effective solution to building email marketing campaigns, as well as drive audience engagement and extend subscription lists.

Campaign Monitor for Publishers claims to boast ‘easy-to-use’ integrations such as flexible sign-up forms; a drag and drop tool for a quick and easy way to navigate campaign features; and an email automation tool for publishers to create personalised campaigns. CMO at Campaign Monitor, Kraig Swensrud, said: “Publishers have unique email marketing needs because their audience has expectations for email content, length and frequency that differs from other industries. With more than 10,000 customers in the publishing industry, we have prescribed the best practices and simple do-it-yourself technology to help publishers deliver messages that resonate with their audience.”

Read more about Campaign Monitor for Publishers here