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Marketers ‘must solve data fragmentation’ in 2019
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Marketers need to reevaluate how they convert audiences throughout each stage of the purchasing journey, according to a new report.

Criteo surveyed 901 direct response marketers in partnership with Euromonitor International to better understand the challenges of converting customers in today’s digital ecosystem.

The results underscore how fragmented ad budgets have become as marketers look for results across so many different channels.

From paid display and social media marketing to content and SEO, marketers were asked where they spend their money and which channels are most effective.

Key findings include:

  • Conversion Metrics are Different Across Different Companies: Marketers have a lot of different ways of defining what makes effective conversion. New revenue (35%), new customer rate (33%), and cost per action (30%) proved to be most popular.
  • Data Availability and Quality Represent Key Challenges in the Conversion Phase: Nearly half (40%) of marketers struggle to find data on the online/offline shopper connection. This negatively impacts brand conversion given the prevalence of omnishopping. In addition, fragmented data makes it difficult for marketers to gain a true understanding of customers and to optimize future campaigns.
  • Reengagement Across Web and App Grows in Importance: Existing retailer customers spend more on average than new shoppers (51%) and shopping app customers have high loyalty tendencies (41%). Compelling discounts, personalization, innovative ad formats and engaging designs were reported to be three of the most successful tactics for reengagement campaigns.

The Criteo State of Ad Tech Report surveyed over 900 digital marketing managers and executives working in retailing, brands, travel companies, and other services companies with online sales channels.

“Marketers understand that conversion can happen at any point in the shopper journey,” said Jaysen Gillespie, Vice President, Head of Analytics & Insights, Criteo. “We found that fragmented data, tech giants, and personalization are all top-of-mind for marketers going into 2019.”

View the full findings at: https://www.criteo.com/wp-content/uploads/2018/12/StateOfAdTechReport_Global.pdf.

Digital Marketing Solutions Summit – All your needs in one place
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The next instalment of the Digital Marketing Solutions Summit will take place on May 14th 2019 in London – make sure you register today!

The concept is simple: Delegates receive an itinerary of meetings with the solution providers that match their strategic needs for 2019 and beyond.

Simple and effective. And no time wasted.

And it’s free for marketing industry professionals to attend as delegates – simply click here to register your place.

More bespoke than a digital marketing conference and more focused than an expo, the Digital Marketing Solutions Summit is the only event you need to attend nest year.

For more information on registering as a delegate, contact Katie Bullot on 01992 374049 or email k.bullot@forumevents.co.uk.

Alternatively, if you’re a digital marketing solutions provider and would like to showcase your products and services at the event, contact Joel Millson on 01992 374070 or email j.millson@forumevents.co.uk.

Content Management

Do you provide Content Management solutions? We want to hear from you!
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Each month on Digital Marketing Briefing we’re be shining the spotlight on different parts of the print and marketing sectors – and in January we’ll be focussing on Content Management.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise inContent Management solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Chris Cannon on c.cannon@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Jan – Content Management

Feb – Lead Generation & Tracking

Mar – Email Marketing

Apr – Digital Printing

May – Social Media

Jun – Brand Monitoring

Jul – Web Analytics

Aug – Conversion Rate Optimisation

Sept – Digital Signage

Oct – Brochure Printing

Nov – Creative & Design

Dec – Online Strategy

For more information on any of the above topics, contact Chris Cannon on c.cannon@forumevents.co.uk.

Reality Clash teams with Subtv for innovative student campaign
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Reality Clash, a unique Augmented Reality FPS mobile combat game from publisher Reality Gaming Group, has partnered with youth broadcasting channel Subtv to engage with students across the UK.

The latest Reality Clash trailer will be played to Subtv’s audience of 1.2M 18-24 year-olds across TV, digital and mobile platforms, encompassing a network of 80+ sites/100+ venues in universities nationwide.

The trailer will also interact with the Subtv mobile app, from where students can sign up to the Reality Clash Beta testing programme and claim £5 worth of free in-game currency to spend.

The Subtv partnership is the latest step to Reality Gaming Group’s initiative to work with universities, including Kingston and Westminster, that will see students testing the Reality Clash game ahead of its release in early-2019.

In addition to students and the general public, other participants in the Beta testing programme include Denmark-based eSports community, Sørby, which Reality Gaming Group supports.

Reality Clash is an innovative AR first person combat game for mobile devices set in an underground world of cryptocurrency and hackers. Players are able to connect to friends in real-time using geo map technology, join private teams and enter competitive tournaments.

“We’re delighted to continue building our relationships with students across the UK in partnership with Subtv,” said Reality Gaming Group Co-Founder Tony Pearce. “The Beta testing programme has already put Reality Clash in the hands of thousands of gamers, and now we’re looking forward to seeing some competitive gaming on campuses around the country.”

“Reality Clash is a great fit for Subtv. We’re looking forward to inspiring gaming fans and early adopters from across our University audience of 1.2M students to get involved,” said Subtv CEO Nick Brown.

www.realityclash.com

EVENT REVIEW: Print & Digital Innovations Summit
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The UK’s senior print procurement professionals converged on the Hilton London Canary Wharf last month for a full working day of networking and connection building at the Print & Digital Innovations Summit.

More than 60 delegates and a host of leading industry suppliers talked through projects, objectives and challenges in a series of one-to-one business meetings and interactive seminars.

In the opening keynote Augmented Reality And Other New Technology: How To Decide What To Do Or NOT Do Next, Christoph Trappe, Director of Content at Stamats Business Media, shared his process of quickly evaluating, testing and moving forward without making the evaluation process a fulltime job.

Meanwhile, in his seminar The Future For Print, Sean Smyth, Consultant and Analyst at SSS, looked at how new technology will impact future print markets – and how developments can be levered to make printed material work harder.

Attending delegates included representatives from A Nelson & Co, Abel & Cole, Beauty Bay, Boden, Brora, Cancer Research UK, Chartered Institution of Civil Engineering Surveyors, Civil Society Media, Covea Insurance, Direct Line Group, Dubarry, Fitflop, Marie Curie, Miller Insurance Services, Not On The High Street, Pasquill, Santander, Swansea University, The Hut Group The Lalit London and more.
and more.

Sarah Hendy, Managing Director at Forum Events, said: “It was fantastic to see so many delegates and suppliers make new connections during the event, illustrating just what an interesting time it is for the sector.

“The Summit is a great way for the entire print procurement sector to come together under one roof – we can’t wait to welcome everyone back next year.”

To secure a complimentary delegate place at the next Print & Digital Innovations Summit on November 14th 2019, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Joel Milson on 01992 374070 or email j.milson@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

GDPR still causing small business owners problems
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GDPR is still causing small business owners problems, with many admitting that they are ‘clueless’ when it comes to the do’s and don’ts of data privacy regulations.

Aon commissioned researchers to poll 1,000 small business owners and found that many have procedures in place which could result in multi-million pound fines through ignorance of the new law, brought in from 25th May 2018.

More than a quarter of those polled allow staff to use their own computers, tablets and phones for work purposes which contravene rules as personal data could be stored unencrypted at home.

One in 10 also revealed they have visitors books in their HQ – where visitors can freely see details of others who have been there previously.

Paper diaries were still used by 26 per cent of businesses – which could contain private information or customer details and be easily misplaced.

And ten per cent said the circulation of printed out sponsorship forms – which often contain names and addresses – is common at their place of work, which is another contravention of GDPR rules.

Chris Mallett, a cyber security specialist at Aon said: “As the results show, many businesses could be in breach of GDPR – most likely without even realising it.

“Visitors books, allowing staff to use their own mobiles for work purposes and even seemingly minor things like distributing sponsorship forms around the office carry risk.

“Yet these sorts of things are commonplace among businesses big and small across the UK.”

TOP 10 MOST COMMON WAYS SMALL BUSINESSES ARE, OR COULD BE BREAKING GDPR RULES:

1. Allowing staff to use their own computers, tablets or phones for work purposes – if personal data isn’t encrypted
2. Staff using papers diaries used for work purposes and containing personal information – major risk of them being misplaced or falling into the wrong hands
3. Using training materials which feature full details of real life case studies
4. Using images which feature customers to promote your business
5. Storing files which potentially contain personal data outside of a defined structure/naming system
6. Using images to promote your business which feature members of staff wearing nametags
7. Holding unencrypted CCTV footage where individuals are recognisable
8. Recording customer calls which capture customer card details
9. Visitors books where visitors can see other people’s information when signing in – such as names, company they work for, their vehicle registration number etc
10. Staff members circulating sponsorship/charity donation sheets

INDUSTRY SPOTLIGHT: itsapproved – Clever print management software from Cestrian
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At Cestrian, we increasingly hear from our retail clients that they really value the technology solutions we provide to them, as well as the printing process itself.

Like retail, trends within printing have changed rapidly over time, making adaptation the key to survival. Meanwhile, innovation has always been a central focus for the Cestrian team, as we constantly seek new avenues to improve our service and take inspiration from advances in other industries.

itsapproved means truly agile printing

We introduced itsapproved to unify, simplify and streamline manual print management tasks for our clients – and it certainly seems to be working, with case studies showing it can make a 71% saving in manual administration time.

It’s a cloud-based print management system that allows retailers to:

  • Automate repetitive manual tasks, thus reducing time and the risk of errors
  • Automate real-time notifications on the status of print jobs
  • Accelerate the time to market, with ‘pre-flight’ artwork checks for efficiency and speed
  • Quickly upload, back up and archive information, using cloud storage
  • Use mobile device apps to check jobs on the go (iOS and Android)

Want to find out how itsapproved could make your print campaigns better? Talk to the Cestrian team today…

Phone us: 0161 488 3300

Email us: info@cestrian.co.uk

Follow us on Twitter: https://twitter.com/Cestrian

Sony launches immersive media experience with New York pop-up
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Visitors to Sony’s ‘Lost In Music’ pop-up space in New York are being invited to create a personalised song as they move through the immersive experience.

Now in its third year, Lost In Music – produced by creative agency Ralph – unites Sony Music artists with Sony technology to produce creative, unique and shareable music experiences.

Through a weekly online show as well as the physical pop-up, Lost In Music showcases various innovative Sony technologies combined with exclusive interviews and performances from multiple Sony Music artists.

The groundbreaking Lost In Music experiential installation analyses the way each attendee moves and interacts with the cutting-edge technology throughout the space, combining it with the rhythm of their own heartbeat and adding musical components to create a unique, downloadable track.

Within the space, located at 201 Mulberry St. in New York City, visitors can get creative with:-

– Heartbeat Chamber– This sets the BPM of the track by taking your heart rate.

– Interactive Dancefloor Sequencer– You can dance over the LED floor to create a looping rhythm.

– Drum Spheres– Hitting these will record drum loops based on your movements.

– Vocal Booth– A microphone records, autotunes and loops your vocals.

– Theremin– Your motion is captured and used to bend the pitch of your track.

– A camera on stage will record your movements. This is then combined with your finished track to create a shareable, personalized music video.

Also demonstrated at the Lost In Music pop-up is Sony’s latest multi-dimensional audio technology, which enables visitors to be entirely immersed in a track as it plays around them.

Additionally, guests will be able to get hands-on with the latest Sony products.

Finally, fans can tune in to the Ralph-produced ‘Lost in Music’ weekly online show to watch exclusive sets, interviews and tech highlights. Each episode of the show is available at www.sony.com/lostinmusic.

“It’s been tremendously exciting to work on this year’s Lost In Music campaign, which builds on previous years to really push the limits of what’s possible in terms of creating an immersive, interactive experience for music fans,” said Chris Hassell, Founder at Ralph Creative. “Combined with the live performances and complementary YouTube channel, Sony is able to connect with an extremely wide audience across multiple content and technology types.”

Lidl sets M&S and Waitrose in its sights with Christmas campaign
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Budget supermarket chains have upped the ante with their Christmas advertising campaigns this year by taking a cheeky swipe at rival supermarkets M&S and Waitrose.

A new promotion from Lidl, consisting of billboard posters situated within 10 meters of the opposition, outline the price difference between some of the year’s festive offerings, such as smoked salmon, mince pies and Christmas puddings.

Lidl are keen to push ‘Big on Quality, Lidl on Price’ positioning, making it clear to consumers how much money they could actually save by shopping with them over their competitors.

“Our Deluxe range offers customers the best value and quality in the market and these ads are all about us getting that message out there,” said Ryan McDonnell, commercial director at Lidl.

“Shopping anywhere else means customers are paying more than they need to for great Christmas products.

“From our 24 month matured Christmas Pudding and our Baklava Mince Pies, to our Deluxe Broadland Free Range Turkey and Gingerbread Gin Liqeur, our premium range means customers can really upgrade their Christmas this year, without a hefty shopping bill,” McDonnell added.

Along with the ‘Upgrade Your Christmas’ campaign, Lidl also posted an advert of a Yamaha YPT-244n as a direct response following the broadcast of the John Lewis advert featuring Elton John with the line ‘It’s a Lidl bit funny.’

Digital Marketing Solutions Summit – Everything you need to know…
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The Digital Marketing Solutions Summit will take place on May 14th 2019 in London – it’s a bespoke event for marketing professionals just like you.

The concept is simple: Delegates receive an itinerary of meetings with the solution providers that match their strategic needs for 2019 and beyond.

Simple and effective. And no time wasted.

And it’s free for marketing industry professionals to attend as delegates – simply click here to register your place.

More bespoke than a digital marketing conference and more focused than an expo, the Digital Marketing Solutions Summit is the only event you need to attend nest year.

For more information on registering as a delegate, contact Katie Bullot on 01992 374049 or email k.bullot@forumevents.co.uk.

Alternatively, if you’re a digital marketing solutions provider and would like to showcase your products and services at the event, contact Joel Millson on 01992 374070 or email j.millson@forumevents.co.uk.