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Irish Government planning to monitor social media
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Ireland’s Department of Employment Affairs and Social Protection has issued a controversial tender for firms that can supply it with social media monitoring services.

As reported by the Journal.ie, whoever wins the contract will monitor keywords on social media platforms and provide analysis in email updates or digests.

While it’s not clear exactly what will be monitored or how it will be reported, the initiative has raised concerns among privacy campaigners.

The Irish Council for Civil Liberties said it could have a “chilling effect” on freedom of expression, while Digital Rights Ireland questioned whether it was legal.

News of the social media monitoring plans actually emerged from a wider tender that the Irish Government put out that also required print and broadcast media monitoring.

It’s thought the contract will encompass up to 6,500 articles per month, split between 4,500 from print media and 2,000 from digital media.

Journal.ie says print media analysis will be provided in a digest each morning and digital media updates will be provided at regular intervals throughout the day.

The broadcast media service involves providing email updates showing the relevant coverage on all national, regional, and local radio and television stations across Ireland.

Revealed: What school leavers want from a marketing career
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A-Level results are in – and research from CIM has found that the next generation of marketers prioritise job security over working for a cutting-edge brand, and retain a gloomy outlook about today’s job market

The survey of 500 young people aged 17-19, who have left school or college in the past six months, found that four in 10 (41%) are interested in a career in marketing.

Around a quarter (28%) felt the best way to embark on that career was by going to university, a fifth (21%) said a trainee marketing job, and 14% thought the best route was through a marketing qualification.

The research also found that young women are more likely (45%) to want to work in marketing than men (34%). Of those going to university, 38% said they would consider a job in marketing, compared to 44% of those not going to university.

The findings also suggest that the next generation of young people may have a different outlook to millennials who, according to previous research, put a job with meaning above one with high pay.

Rather than cutting-edge start-ups, or businesses focusing on delivering social good, respondents reported that their preferred employers are likely to be large, successful companies – job security and good pay are their top priorities.

The survey of future marketers found:

  • Established firms vs innovative start-ups: 64% would choose to work in a multinational (36%) or established British firm (28%). Only a small proportion would prefer to work in an innovative start-up (11%), a small business (12%), or a charity or social enterprise (6%).
  • High salary over social value: A high salary (44%) was viewed as more important than a career that helps people (33%).
    Successful business vs cutting edge: 60% said it was very or extremely important to work in a business that is successful, compared to 35% who said that it was important to work in a business at the ‘cutting edge’ of its industry, and the 28% who wanted to work for a prestigious brand.

Chris Daly, CEO of CIM said: “This research sends an important message to businesses and marketing departments looking to attract the next generation of talent. We shouldn’t be surprised, in the current economic climate, that young people are prioritising job security in big established firms.

“These young people have grown up during an extended economic downturn, so it may be that the stability and job security of large successful firms is what appeals to them most.”

When asked what they would be prepared to give up to secure their dream job, the benefit most respondents were prepared to sacrifice was a company car (48%). Meanwhile, only 39% said they would be prepared to work at the weekend, and only 29% would be willing to give up training.

The research also reveals that these next-gen marketers have a gloomy outlook about today’s job market.

Just half of school leavers (53%) feel optimistic about landing a job that they really want, while others believe difficulty achieving the right qualifications (34%), and difficulty developing the right skills (27%) will prevent them from finding their dream job. A third (29%) of school leavers feel pessimistic about their career prospects, with young people living in London (49%) revealed as the most pessimistic in the UK.

Students opting to go to University are more optimistic (60%) about their job options compared to those not going to University (47%). The research also shows a gender split, with women more pessimistic (32%) about their job prospects than men (21%).

“It’s worrying that so many young people feel pessimistic about the job market – and that in many cases, what they are most concerned about is having the right skills or qualifications to find a job they love,” Daly added.

“Across all professions, access to training should be a business requirement rather than a nice-to-have. Marketing is a good example of a sector that has clear training and progression opportunities, not only for those looking to enter the job market for the first time, but at every stage to help support learning and development.”

Print industry ‘yet to feel effects of Brexit’
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Research from Close Brothers has revealed the supply chain concerns UK SMEs from multiple sectors have regarding Brexit, including the Print sector.

The asset finance specialist polled 900 businesses – while 56% say they have felt no impact on levels of business from the UK’s decision to leave the EU, a further 20% said it was too early to tell; only 24% had felt any kind of effect.

In the Print sector, Close Brothers says the results closely reflected those of the UK as a whole, which means it’s clear that the majority of Print businesses are yet to feel any real and tangible effect from Brexit.

In terms of spending decisions, more than three quarters (76%) of businesses have not delayed spending or investment decisions because of the EU Referendum.

Roger Aust, Managing Director of Close Brothers Asset Finance Print division, said: “Once again, Print businesses reflected exactly the national picture, but what is interesting to note is that 88% of smaller firms – those with a turnover of between £250k to £500k – were the least liable to allow the EU referendum stop them from pushing their business forward and investing.

“Close Brothers has a history of lending through all economic cycles, and experience tells us that these organisations aren’t sitting on large reserves of cash, meaning that in order to maintain business levels they typically don’t have a choice but to spend and invest to ensure a sustainable flow of cash.

“Firms don’t become unviable overnight; we see it as our responsibility to do what we can to ensure our customers, who are in the main SMEs, remain in business and can build towards a profitable future.

“One alternative to consider is restructuring your business finances to make any rise in costs easier to deal with. A great way to do this is through asset finance, which is where our team of experts at Close Brothers Asset Finance can help.

“Print is a significant player in the UK economy but there are ways to mitigate the risks and still have a productive and successful business.”

Confirm your reservation at the Print and Digital Innovations Summit
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There is a place with your name on it at the upcoming Print and Digital Innovations Summit – confirm your attendance today!

Click here to Register.

The top five areas covered at the summit:

– Brochure Printing
– Digital Print – Colour
– Banners and Posters
– Creative Design
– Direct Mail Print

This unique event takes place at the Hilton Hotel, Canary Wharf on November 22nd, 2018.

Or for more information, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

Digital Signage & Interactive Solutions Summit – Last call!
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This is the last call to digital signage buyers to claim your free invitation to Digital Signage & Interactive Solutions Summit.

To register your FREE place, click here.

This unique two-day event takes place on September 24th& 25that the Radisson Blu Hotel, London Stansted.

  • Meet with innovative suppliers for a series of face-to-face, pre-arranged meetings based on your own requirements.
  • Network with like-minded peers.
  • Attend a series of insightful seminar sessions.
  • Enjoy full hospitality, including overnight accommodation, all meal and refreshments, plus an invitation to our gala dinner with entertainment.

Our seminar programme includes:

  • Digital Signage And Its Role In Today’s Store Design, Customer Experience And The Wider Digital Retail World – by Tim Radley, VM-Unleashed
  • Digital Retail: The Bottom Line – by Peter Critchley, Beaver Group
  • From Static Signage To Dynamic Digital Signage – by Richard Padun, Interactive Media Group
  • Procurement Engagement – by Tony Morris, Dataction

Confirmed solution providers include Airwave Europe Ltd, Arcstream, Beaver Group, Cabletime Ltd, CSM Live, Eclipse Digital Media , Giant iTab, Jooku, LG Electronics, Linney Group Ltd, Lumino, MRG Systems Ltd, RMG Networks, Scala, SeloyLive, StockSigns, Trueform, Volume Networksand more. 

Confirmed delegates include representatives from Addison Lee, Amazon, Arcadia Group, Barnet College, Decathlon, Epson Europe, Fremantle, Harrods, Imperial Tobacco, Jabra, Ladbrokes Coral, Lidl, Manchester Airport, Ryman, Sainbury’s, Saracens, Sky, Starbucks Coffee, Transport for London, The Co-Op, Vision Express, World Duty Free and more.

For more information about attending as a delegate, contact Fraser McClean on f.mcclean@forumevents.co.uk, or call 01992 376727.

Alternatively, to find out how to attend as a solution provider, contact Katie Bolden at k.bolden@forumevents.co.uk, or call 01992 374093.

Do you provide Conversion Rate Optimisation solutions? We want to hear from you!
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Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Conversion Rate Optimisation solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Conversion Rate Optimisation and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on lisa.carter@mimrammedia.com.

Here are the areas we’ll be covering, month by month:

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on lisa.carter@mimrammedia.com.

37% of UK businesses ‘still not GDPR compliant’
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New research shows that over a third of UK business haven’t fallen in line with GDPR, while a similar amount still send marketing emails without consent.

A survey of 1,021 UK workers carried out by MarketingSignals.com, revealed 37% confess they are still not following the General Data Protection Regulation (GDPR).

When asked to elaborate on why the business wasn’t falling in line, 35% said they are still sending marketing emails without the expressed consent.

In addition:

  • 31% say they still have the data of those who haven’t agreed to opt in to having their data stored.
  • 27% say they haven’t secured the data in case of a ransomware attack.
  • 22% say they have a longer process for those choosing to opt out from receiving information.
  • 14% say their firm hides privacy choices from people
  • 17% say they are still unsure as to what the benefits of GDPR are

Gareth Hoyle, managing director at MarketingSignals.com said: “The research shows there are many ways that businesses are admitting to not following the newly enforced GDPR regulations. GDPR is the most fundamental change to ever happen to data privacy, so it is imperative that businesses follow this and complete the process as soon as possible.

“Businesses need to understand that acting responsibly and ethically with customer data is crucial to protect and enhance brand reputation and ensure customer trust. Not only this, but it will enhance the quality of data collected which is a good thing for UK businesses.”

WPP quits London office, buys US design firm
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Advertising giant WPP is moving out of its central London headquarters after 30 years, signalling another move away from founder and CEO Martin Sorrell, who left the company back in April.

Usually for a FTSE100 company, the current HQ is a smaller mews building in Mayfair that houses legal and finance staff. The new dig will be at the ultra modern Sea Containers development on the South Bank of the Thames, which is already home to a WPP subsidiary.

It’s thought the move will temporary while the firm searches for a larger location to house all of its UK staff under one roof.

Meanwhile, WPP’s global communications agency Burson Cohn & Wolfe has acquired Maryland-based creative agency HZ for an undisclosed sum.

HZ offers a wide range of services, which include multichannel digital design and development, mobile activation, social media, brand and identity creation, content, film and video production, search marketing, data and analytics.

BCW said that the acquisition will expand its expertise in integrated communications across all industry sectors.

AR you up to speed with new technology…?
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How do you decide what new technology you should utilise – or which you should NOT?

Navigating emerging new technologies can be a minefield. But at the Print & Digital Innovations Summit this autumn, we’ll give you a steer.

As part of our seminar programme for the day, Christoph Trappe from Stamats Business Media will share his process on how to quickly evaluate, test and move forward without making the evaluation process a full-time job.

A highly-focused one-day event, the Print & Digital Innovations Summit takes place on November 22nd at the Hilton London, Canary Wharf.

It is entirely FREE for you to attend and you will also have the opportunity to meet with relevant suppliers for a series of face-to-face meetings based on your requirements and upcoming projects.

Register your place today to avoid disappointment.

Or for more information, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

Last call for the Digital Signage & Interactive Solutions Summit
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Time is running out to secure the remaining complimentary VIP delegate spaces and supplier stands at the Digital Signage & Interactive Solutions Summit.

It takes place on September 24th& 25that the Radisson Blu Hotel, London Stansted and is a highly-focused event that brings advertising, marketing and retail professionals together for one-to-one business meetings, interactive seminars and valuable networking opportunities.

Over two days delegates will meet with credible solution providers who will be able to talk through projects, concerns and obstacles, offering the best advice as well cost saving solutions.

To register your FREE place, click here.

Confirmed solution providers include Airwave Europe Ltd, Arcstream, Beaver Group, Cabletime Ltd, CSM Live, Eclipse Digital Media , Giant iTab, Jooku, LG Electronics, Linney Group Ltd, Lumino, MRG Systems Ltd, RMG Networks, Scala, SeloyLive, StockSigns, Trueform, Volume Networksand more. 

Confirmed delegates include representatives from Addison Lee, Amazon, Arcadia Group, Barnet College, Decathlon, Epson Europe, Fremantle, Harrods, Imperial Tobacco, Jabra, Ladbrokes Coral, Lidl, Manchester Airport, Ryman, Sainbury’s, Saracens, Sky, Starbucks Coffee, Transport for London, The Co-Op, Vision Express, World Duty Free and more.

Delegates will also learn about the latest digital signage trends in educational seminar sessions led by some of the industry’s leading lights, including a keynote from Tim Radley, MD at VM-Unleashed, on the role of digital signage in modern store design. Other sessions include:-

Digital Retail: The Bottom Line

Peter Critchley, Managing Director, Beaver Group

The Principles of Interactive and Immersive Technologies

Richard Padun, Managing Director, Interactive Media Group (TAS Arcstream AV)

Successful Procurement Engagement

Tony Morris, Procurement Consultant, Dataction

For more information about attending as a delegate, contact Fraser McClean on f.mcclean@forumevents.co.uk, or call 01992 376727.

Alternatively, to find out how to attend as a solution provider, contact Katie Bolden at k.bolden@forumevents.co.uk, or call 01992 374093.