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  • Global email marketing software market to reach $2.5bn by 2027

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    The global market for Email Marketing Software is projected to reach a revised size of $2.5 billion by 2027, growing at a CAGR of 9.2% from $1.3 billion in  2020.

    On-Premise, one of the segments analysed in the ReportLinker research, is projected to record 5.4% CAGR and reach $856.1 million by the end of the analysis period.

    After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Cloud segment is readjusted to a revised 11.8% CAGR for the next 7-year period.

    The Email Marketing Software market in the US is estimated at $364.5 million in 2020. China, the world’s second largest economy, is forecast to reach a projected market size of $504.3 million by 2027, trailing a CAGR of 12.2% over the analysis period.

    Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6% and 7.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 6.9% CAGR.


    Stuart O'Brien

    All stories by: Stuart O'Brien