Last-minute booking app has become the first mobile sponsor for footballing giant Chelsea FC.

The sponsorship offers extra discounted hotel deals from attendance at Stamford Bridge, bookable direct from smartphones during and after the match.

This is the first time a mobile app has sponsored Chelsea, and is among the first to sponsor such a high-profile club.

“Chelsea FC is an iconic global brand with incredibly loyal supporters who come from far and wide, and attending matches can often spontaneously turn from a day into a night or weekend,” said HotelTonight’s Chief Marketing Officer Ray Elias, “HotelTonight aims to enhance that experience by providing the best way to book extraordinary hotels, at amazing values, at a moment’s notice.”

Along with in-arena advertising, fans will be offered a chance to win surprises, appropriately when Chelsea score within the last seven minutes of a game.

“Chelsea Football Club is thrilled to name HotelTonight as our first mobile app partner and is delighted by the opportunity this brings our supporters at our matches,” said Christian Purslow, Managing Director of Chelsea FC, “we’re pleased to connect them with the perfect solution to turn a match into a night at a great hotel.”

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