Online shopping ​accounts​ for almost 10% of total retail sales. With ​1% of websites infected​ by malware during any given week, these purchasing sites can post a threat to consumers.

A ​study​ by ​Panda Security​ surveyed 1,000 Americans, asking them what the most important credibility factor is when making a purchase online.

The survey found that:

●  29.3% of respondents cited a ​secure URL (https)​ as the most important factor

●  18% of respondents cited a ​testimonials and reviews​ as the most important factor

●  8.6% of respondents cited ​familiar methods of payment ​as the most important factor

●  7.3 % of respondents cited ​trust badges​ as the most important factor

●  4.9% of respondents cited ​available contact info​ as the most important factor

●  4.4 % of respondents cited ​website design​ as the most important factor

Panda says that while an ecommerce site should have all of these credibility factors to keep it secure, it’s also important to note which ones consumer’s value. The top two factors were a secure URL (https) and testimonials and reviews, so be sure you have both on your site.

For more information on these credibility factors, read the full study ​here​.