By Go Inspire
The QR code now provides the perfect mechanism for joining your online and offline worlds, whatever the desired digital action. In this short article, we discuss the numerous benefits to your online strategy of incorporating them into your tangible communications.
In 2020, society’s need to be ‘contactless’ accelerated somewhat. So much so, the humble (and previously much maligned) QR code has experienced an exponential growth in adoption.
With in-built QR reading capability on all modern phones and tablets, scanning a QR Code is now a much quicker journey than launching a browser and attempting to accurately type the URL – or searching for a brand in Google, landing on their homepage and hunting out the relevant page or piece of information, that you actually wanted.
Reduce PPC Costs by driving direct traffic
On the subject of paid search, QR Codes allow you to reserve PPC spend for the searchers who truly need a nudge, by creating a direct link between your offline communication and digital destinations and you could save your business a considerable about of marketing budget.
Many users will google your brand name, click on you paid advertising and cost you money – remove this possibility by simply adding a QR code.
Bridge your online and offline worlds with a new level of dynamism for print
Direct Mail has time and time again been proven to offer superior cut through, with recent figures from JICMail’s Q3 2020 report showing a 33% increase in in digital actions prompted by mail – but how many of these responses were driven by a QR Code?
With all the above advances, QR Codes now offer you the chance to present a seamless transition into your online world, moving your customers from offline consideration into online action and conversion.
Consider the power of an abandoned basket mailing received 48 hours after browsing and featuring an enticing offer and QR codes for the individual products browsed.
One simple scan and your customer is online, reviewing their ‘basket’ and just a click away from checkout.
Generate a multichannel view for more effective digital marketing
Creating a link between your online and offline worlds will also fuel your digital marketing efforts – customers or prospects who previously hadn’t engaged online may now do so, identifying themselves via their device and enabling retargeting and programmatic display advertising.
Collect valuable insight through reporting
Knowing who scanned, when they scanned and the region of where they scanned is incredibly powerful insight, which enables you to capitalise on live opportunities as you know who is in market, right now.
Reporting such as this also enables continuous improvement, as response data can power enhanced targeting of your door drop and partially addressed acquisition campaigns.
Bring Your Customers Together with QR Codes
Like many, your customers may be feeling a level of uncertainty over whether they will be able to see friends, family and loved ones this Christmas and beyond; as the fight to control COVID-19 before the roll out of vaccines continues and restrictions on social gatherings and travel so frequently change.
Our range of flexible options means you can either add QR codes to your existing format, or for added effect, incorporate them into one of our many innovative and engaging direct mail formats, as a gift tag.
The process is simple:
- Your customer visits the PURL printed on their mailing
- Records their video message on their chosen device
- Uploads their video message into their PURL
- Applies their QR gift tag to the present, before posting
- When the present is delivered, the recipient simply scans the QR code which then automatically to watch the video message
Test a QR Code and receive an incentive discount on your next campaign!
Why not take advantage of a live incentive and include a QR code on your next Advertising Mail or Business Mail campaigns, for 15% and 30% discounts respectively?
Below are just some of the endless possibilities for driving your customers to take digital actions:
- Drive to coupon
- Visit web site
- Send to Geo-location
- Play an mp3 jingle or message
- Visit product page
- Drive to data capture page
- Link to event details
- Get a review or rating
Get in touch If you’d like to speak to our expert team and discuss how QR Codes can help you engage with customers online, we’ll be in touch shortly!
