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  • ONLINE STRATEGY MONTH: How to pick the perfect partner for your brand’s digital journey

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    UK brand marketing managers face the challenge of sourcing and selecting the right online strategy consultants and partners: the success of a brand’s digital presence can hinge on this critical choice. Here are essential tips to guide marketing managers in making an informed decision, based on input from attendees at the Digital Marketing Solutions Summit…

    1. Define Your Digital Objectives Clearly

    Before initiating your search, have a clear understanding of what you want to achieve with your digital strategy. Whether it’s increasing brand awareness, boosting online sales, improving customer engagement, or enhancing your social media presence, having well-defined objectives helps in selecting a partner who can meet these specific needs.

    2. Look for Relevant Experience and Expertise

    Seek out consultants and agencies with proven experience in your industry or with similar brands. They should have a thorough understanding of your market, audience, and the digital challenges unique to your sector. Review their portfolio for case studies or examples of successful strategies they have implemented for other clients.

    3. Evaluate their Understanding of Current Digital Trends

    The digital world is dynamic, with trends and technologies evolving rapidly. Ensure that potential partners are not only up-to-date with current trends but can also foresee and adapt to future changes. Their ability to innovate and stay ahead of digital developments can give your brand a competitive edge.

    4. Assess their Data Analytics and Reporting Capabilities

    Data-driven decision-making is crucial in digital strategy. Your chosen partner should have robust analytics capabilities and be able to provide actionable insights and detailed reports. This will enable you to measure the effectiveness of your digital campaigns and adjust strategies as needed.

    5. Check for a Holistic Approach

    A good digital strategy encompasses various elements, including SEO, content marketing, social media, email marketing, and more. Look for partners who offer a holistic approach rather than focusing on isolated aspects of digital marketing. This ensures a cohesive and integrated strategy.

    6. Consider Compatibility and Communication

    Choose a partner whose working style and company culture align with yours. Effective communication and a good working relationship are essential for a successful partnership. Make sure they are responsive, open to collaboration, and view your success as their success.

    7. Discuss Budget and ROI Expectations

    Be clear about your budget constraints and discuss the expected return on investment (ROI). A trustworthy digital strategy partner should be transparent about costs and provide realistic forecasts of what they can achieve within your budget.

    8. Seek Recommendations and Reviews

    Recommendations from peers in your industry or online reviews can be invaluable in assessing a partner’s reputation and reliability. Don’t hesitate to ask for references and speak to their existing or previous clients to gain insights into their working style and effectiveness.

    9. Ensure They Prioritise User Experience (UX)

    User experience should be at the heart of any digital strategy. Ensure your chosen partner places a strong emphasis on UX in their strategies, as this significantly impacts customer engagement and conversion rates.


    Selecting the right digital strategy consultant or partner is a critical decision for UK brand marketing managers. By focusing on clear objectives, relevant experience, trend awareness, data analytics, holistic approach, compatibility, budget, recommendations, and a commitment to UX, brands can forge a partnership that not only aligns with their digital goals but also drives substantial growth and success.

    Are you looking for online strategy solutions for your organisation? The Digital Market Solutions Summit can help!

    Photo by NordWood Themes on Unsplash

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    Stuart O'Brien

    All stories by: Stuart O'Brien