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Alibaba launches global affiliate program with Awin

Alibaba has expanded its partnership with Awin to launch an affiliate program in the UK, US, EU, LATAM and APAC regions. is the second Alibaba Group brand to launch its affiliate program on, following the success of the AliExpress program, facilitated by two dedicated publisher events in London and Berlin in the run up to Singles Day. and AliExpress are the group’s two biggest retail marketplaces outside of China, covering both B2B and B2C sides of the business. 

Affiliate marketing is one of the most important channels for, especially for big sale promotions, including its month-long sale in September, along with ambitious plans for its global program, with the aim of growing the number of daily unique visitors to 1,000,000 per day by the end of 2019. 

David James, Global Account Management Director at, said: “Awin is very excited to have Alibaba live across our global network.  Building upon the incredibly successful partnership between our two companies, the new global programs for Alibaba will further allow publishers to take advantage of the meteoric rise of China’s largest ecommerce platform.  Together with AliExpress, these exciting new retailers allow consumers and businesses to tap into a vast array of goods, often directly from the manufacturer. Awin is proud to be partnering with Alibaba to grow its international presence across the globe.” 

Heaven Li, Senior Manager, Traffic Management at Alibaba Group, said:“As the major network player and with a great reputation in the industry, we are very excited to have Awin on board. We have seen a great conversion rate so far, so we believe there is huge potential for our partnership.

“Awin has an extensive publisher portfolio across all verticals, which can help us explore new opportunities. We look forward to doing business together with new affiliate partners, particularly for our September promotion which is not to be missed.”

Cloud Sword Alliance boosts Alibaba’s brand protection efforts

The Cloud Sword Alliance has announced that it plans to further collaborate between the Chinese government and businesses, working closely with Alibaba’s Big Data Anti-Counterfeiting Alliance, using big data and technology to combat counterfeiting rings.

Operation Cloud Sword was originally set up by Alibaba in 2016 to help the ecommerce giant and authorities protect brands from IP infringes.

“This is the first public communiqué between governments and enterprises at such scale [in China],” said Jessie Zheng, Alibaba’s chief platform governance officer.

“We will continue our promise to increase our investment in brand protection and do our best to unite all parties. Alibaba is not alone in our brand-protection efforts.”

Alibaba also announced the addition of eight more governments, growing from five members to 13, which the group hopes will eventually include the entire country.

Alibaba founder and chair Jack Ma called for Chinese legislators to impose heaver penalties on counterfeiters earlier in 2017, with the company claiming in a public appeal that China’s ambiguous counterfeiting laws were stopping authorities from building strong legal cases against counterfeiters.