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Burberry tops Instagram Brit list

Fashion, cars and luxury brands dominate the chart of the most popular Instagram feeds in the UK with Iconsquare’s second annual ranking once againe putting Burberry in pole position.

In terms of media brans, the BBC News, with 2.5m followers, was the most popular British media brand on Instagram, followed by Vogue and Top Gear close with 2.3m followers each.

However, all the brands in the UK listing are dwarved by international brands such as Nike, Victoria’s Secret and Chanel.

The top UK Instagram favourite brands, as over end November, are:-

Burbery – 10,400,000 followers

Topshop – 9,200,000 followers

Jimmy Choo – 7,300,000 followers

ASOS – 6,600,000 followers

Jaguar – 5,500,000 followers

Alexander McQueen – 5,300,000 followers

Aston Martin – 4,700,000 followers

Bentley – 4600,000 followers

Stella McCartney – 4,500,000 followers

Rolls-Royce – 4,200,000 followers

“A strong social media presence is an essential component of any successful marketing strategy, “ said Iconsquare CEO Romain Ouzeau.

“The top ten most popular British brands on Instagram have all been able to successfully promote aspirational lifestyles to a wide audience of people and will reap rewards this holiday season.


LinkedIn joins ASOS and John Lewis for marcomms campaign…

The world’s largest online professional network, LinkedIn, has joined forces with retail companies John Lewis and ASOS with the launch of its new international B2C and B2B marcomms campaign, designed to drive awareness of its ‘Jobs’ function as well as support engagement amongst its global members.

The Way In, which is a content-led marketing campaign, focuses on delivering inspirational stories from LinkedIn members who love their jobs, and details how professionals can achieve greater fulfilment from their careers. The integrated campaign features dedicated content, social and PR elements that will run from throughout the month of October, and marks the brand’s biggest UK campaign of the year.

Content is hosted on the campaign’s microsite and includes member and recruiter interview videos from ASOS and John Lewis. Additionally, ASOS UK headquarters have opened their doors to produce 360 degree videos that provide a behind-the-scenes look at the eTailer’s operations.

Director of consumer marketing, EMEA at LinkedIn, Peter Maxmin, explained how the campaign was created: “Being fulfilled in your job plays a big factor in both your personal and professional happiness and development. It seemed natural for us to develop a campaign that inspires professionals to think about what they love about their jobs and how to be more fulfilled in their careers. It’s great to be teaming up with some of the world’s biggest and most recognisable brands to help people find the way into their dream career.”

‘The Way In’ will also include comprehensive research conducted across eight markets: the Netherlands, UK, the US, Germany, France, Australia Canada and Singapore.

To find out more about campaign, visit:


You can also join the conversation on Twitter using @LinkedInUK #TheWayIn