Our exclusive research has revealed the solutions the UK’s leading e-commerce professionals are sourcing for their 2025 projects.

The findings have been revealed ahead of the upcoming eCommerce Forum, which takes place on July 10 in London and are based on delegate requirements at the event.

Delegates registering to attend were asked which areas they needed to invest in during 2025 and beyond.

Conversion Rate Optimisation (CRO), Personalisation and SEO are all being sought by 52% of delegates, with Affiliate Marketing and CRM just behind on 48%.

The Top 3 marks an evolution from the last event, when Personalisation, Email Marketing and PPC led the list.

Most in-demand e-commerce products & solutions 2025(Top 10):

CRO

Personalisation

SEO

Affiliate Marketing

CRM

Customer Retention  & Loyalty

Content Management

AI Analytics

AI Applications

Email Marketing

Sarah Beall, Managing Director at Forum Events, said: “Our latest delegate research offers a powerful snapshot of where the UK’s e-commerce leaders are focusing their budgets and strategies for 2025. It’s clear that performance-driven priorities like CRO, personalisation and SEO remain firmly at the top of the agenda, but we’re also seeing growing interest in AI-powered analytics and customer loyalty solutions. The eCommerce Forum is designed to connect these senior decision-makers with the suppliers and innovations that can help deliver on their ambitions.”

To find out more about the eCommerce Forum, visit http://ecommerce-forum.co.uk.