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Social Media

If you specialise in Social Media Management we want to hear from you!

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in May we’ll be focussing on Social Media solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Social Media management and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Kerry Naumburger on

May 2024 – Social Media
June 2024 – Brand Monitoring
July 2024 – Web Analytics
Aug 2024 – Conversion Rate Optimisation
Sept 2024 – Digital Signage
Oct 2024 – Brochure Printing
Nov 2024 – Creative & Design
Dec 2024 – Online Strategy
Jan 2025 – Content Management
Feb 2025 – Lead Generation & Tracking
Mar 2025 – Email Marketing
April 2025 – Digital Printing

Half of consumers to ‘significantly limit’ their social media interactions

A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025.

A Gartner survey of 263 consumers between July and August of 2023 found 53% of consumers believe the current state of social media has decayed compared to either the prior year or to five years ago. The top reasons for this perceived decline were the spread of misinformation, toxic user bases, and the prevalence of bots. Concern about the impact of anticipated GenAI use in social media is high: over 7 in 10 consumers agree that greater integration of GenAI into social media will harm user experience.

“Social media remains the top investment channel for digital marketing, but consumers are actively trying to limit their use,” said Emily Weiss, Senior Principal Researcher in the Gartner Marketing Practice. “A significant slice says that, compared to a few years ago, they are sharing less of their own lives and content. As the nature of social media use and the experience of the platforms changes, CMOs must refocus their customer acquisition and loyalty retention strategies in response.”

Other Gartner predictions to help marketers respond to the changing landscape in 2024 and beyond include:

A Gartner survey of 305 consumers in May 2023 found 72% of consumers believe AI-based content generators could spread false or misleading information. In addition, a Gartner survey of 320 consumers in February 2023 found consumers’ perception that AI-powered experiences and capabilities are better than humans is eroding.

“Mistrust and lack of confidence in AI’s abilities will drive some consumers to seek out AI-free brands and interactions,” said Weiss. “A subsection of brands will shun AI and prioritize more human positioning. This ‘acoustic’ concept will be leveraged to distance brands from perceptions of AI-powered businesses as impersonal and homogeneous.”

As CMOs try to “do more with less”, GenAI promises increased productivity and cost savings. Much of the attraction of GenAI for CMOs revolves around productivity and cost savings, especially for creative services. However, the enhanced productivity will enable senior creative roles to redirect their skills and time to more advanced strategic creative endeavors, such as leveraging GenAI product and service innovation.

“The use of GenAI in a creative team’s routine daily work frees them up to do higher level, more impactful creative ideation, testing, and analysis,” said Weiss. “As a result, creative will play a more important and measurable role in driving business results, and CMOs will actually increase their spending on creative and content.”

The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales. A Gartner survey of 299 consumers in August 2023 found consumers are ready for AI-enhanced search, with 79% of respondents expecting to use it within the next year. Furthermore, 70% of consumers expressed at least some trust in GenAI-backed search results.

“CMOs must prepare for the disruption that GenAI-backed search will bring to their organic search strategies,” said Weiss. “Marketing leaders whose brands rely on SEO should consider allocating resources to testing other channels in order to diversify.”

Rapid advances in GenAI have left organizations without the frameworks and best practices to ensure responsible use and mitigate risk. A dedicated content authenticity function and development of guardrails for brand will be an organizational imperative.

“As content created with GenAI tools balloons throughout marketing channels, transparency around its use will become increasingly necessary to maintain trust with customers,” added Weiss.

Photo by Prateek Katyal on Unsplash

Why Christmas window displays can still make a great social marketing opportunity

The Christmas window display has become a UK tradition up and down the country, especially in tourist hot spots. Since being pioneered by RH Macy’s in 1874, big businesses are still finding innovative ways to keep the festive feels fresh 149 years later.

This isn’t a coincidence, the best businesses in the country and beyond have realised that an innovative window display makes for the perfect festive marketing tool. Christmas window displays increase brand awareness, promote products, can be themed alongside marketing campaigns and do the rounds on social media.

In 2022, seasonal sales in the UK were forecast to reach £82 billion. This is the highest retail value of festival sales in Europe, making window displays more important than ever to help compete in this lively market – especially with UK adults buying roughly 32 gifts a year.

But what are the best and most inventive Christmas window displays of the last decade? We spoke to the slimline aluminium window experts at The Heritage Windows Company to get their perspective on which displays went above and beyond to stand out from the rest.

Harvey Nichols (2022) – a festive fashion show

A love letter to the glamour fashion trends of 2022, Harvey Nichols’ 2022 Christmas window display was adorned with mirror balls, high fashion and sequins – reflecting the faces of happy visitors at its iconic unveiling in Knightsbridge.

The focus on metallics and reflective surfaces lit the windows up like a Christmas tree, creating an eye-catching showcase of bright lights and fashion. All glitz and glamour, Harvey Nichols stood out from Harrods and Selfridges by getting their display ready by the end of October… we’ll let you decide whether that’s too early or not!

Harvey Nichols has understood what it means to create a workplace that welcomes customers and employees with fantastic use of lighting, a skill which can be applied anywhere with careful consideration.

We can’t wait to see what they cook up this year.


Harrods (2018) – Instagrammable festivity

Harrods’ 2018 display, Fantastica, showcased everything that captures the minds of the Instagram generation – finding inventive ways to reflect the spirit of social media in the festive season.

Each window in the display represents a different photo frame of Instagrammable festive subjects, from gift giving to Christmas dinner, all of which are elevated with a colourful and considered design.

Harrods established an entire department to design this display, The Department of Surprise and Delight. Sounds like a great place to work, if you ask us!

They did a fantastic job on Fantastica, mixing glamour, traditional Christmas spirit and modern trends in a way which didn’t feel out of place for a second.

Fenwick (2018) – we’re walking in the air

2018 was a great year for Christmas window displays across the country, with Fenwick’s Newcastle display tugging on the country’s collective nostalgic heartstrings. Their display, We’re Walking in the Air, reenacted famous scenes from the Christmas picture book classic, The Snowman (1978).

Each window as magical as the last, scenes from the book were lovingly recreated with impressive detail and lighting. The scenes were partly animatronic, too – capturing the feeling of the snowman coming to life surrounded by moving train sets, spinning platforms and all kinds of festive magic.

This display had something for everyone, especially for nostalgic parents and children discovering the magic for the very first time.

Fortnum & Mason (2019) – feline festive

A throwback to the department store’s roots, this Christmas display depicts festive characters from artist Edward Bawden’s Fortnum & Mason 1958 Christmas campaign.

The detailing in this display is simply outstanding, featuring feline characters making Christmas magic behind the scenes in a Christmas factory. Golden pipes, illuminated bottles of champagne being corked, Christmas crackers getting tested and more are represented in each subsequent window.

The charming feline models steal the show, however, with each as characterful as the last.

Selfridges (2018) – rockin’ around the Christmas tree

In 2018, Selfridges went for a ‘Heritage Rocks Christmas’ theme, dressing up Santa in an assortment of different rock’n’roll outfits over the decades.

From glam rock to the 90s, Santa absolutely sleighed all the iconic looks featured. With golden mic stands and plenty of power stances, we love the ambition to do Christmas a little bit differently – finding the fun in a Christmas winter display that invokes all the excitement of the first Slade track of the season.

We can’t wait to see what iconic displays are featured this year – but one thing’s for sure, it’s going to be hard to top these fantastic windows. We’re sure they’ll all be up for the challenge.

‘Pantry p*rn’ is the latest retail social media trend – Here’s how to make it work

Rachael Kiss, Marketing Manager at home and catering supplier Alliance Online shares six ways in which retailers can capitalise on the ‘pantry p*rn’ trend in 2023…

In a nutshell, ‘pantry p*rn’ is a trend where people showcase their aesthetically-pleasing pantries on social media. This kind of content is proving particularly popular on TikTok, Pinterest and Instagram, and essentially depicts well-stocked and neatly organised pantries in users’ homes.”

Pantry tours are certainly not a new phenomenon, but it appears that the trend has got a second wind in 2023. Here’s how you can use the phenomenon to boost sales.”

1. Understand the trend

Getting to grips with what the pantry trend is all about, and why it is so popular at the moment, is crucial. In my opinion, this type of content is resonating with so many because it is aspirational, inspirational and ultimately aesthetically pleasing. This is something which retailers can tap into when marketing their products and creating content.

It’s also important to understand who is interested in pantry content. Recently, searches for the term ‘dream pantry’ are up 100% year on year on Pinterest. According to the social media platform, females aged 25-30 are the core demographic.

Finally, investigate the peak seasons of interest for pantry products and content. Based on Google Trends data, there is continued interest related to the topic of pantries, but it spikes in the colder months (from September to March).

2. Consider your stock 

Analyse your stock to determine which of your products may fit into the “pantry p*rn” aesthetic, and therefore will appeal to consumers interested in the trend. Products typically involved in the trend, with a high search volume on Google, include pantry shelves and pantry storage, such as baskets and jars to store food in.

Don’t be afraid to think outside the box for ways in which your products could allow someone to create their dream pantry. For example, the pantries on social media tend to have a neutral colour scheme – do you stock paint which would work for this? Labels for produce are also frequently seen within the trend, something which craft companies can use to their advantage.

3. Create a targeted page on your website 

In order to capitalise on the high search volume related to pantry content, create a page on your website designed to gain traffic and drive sales.

For example, the page could be a ‘guide to pantry p*rn’, which can include links to relevant products and calls to action throughout the copy. Format the page as a guide explaining how to aesthetically organise your pantry, and include images.

Consider taking new product photos which reflect the trend. If a customer is browsing for something to make their pantry look like their aspirations, showcasing a product in this environment will make it much more appealing.

4. Optimise your content to increase traffic

After creating content about pantries on your website, ensure that it is optimised to give it the best chance of ranking well within the Google search results.”

Conduct keyword research to uncover what people are searching for, then edit headings and copy so that they are used naturally throughout. For example, popular terms with high search volumes in the UK include:

  • Storage ideas

  • Cupboard storage ideas

  • Pantry shelving”

Including internal and external links, within the page in question, will also have SEO benefits, as well as making the content easy to read for customers.

Use social media to your advantage

#pantrygoals has more than 261 million views on TikTok and there are 259 thousand posts on Instagram containing the hashtag #pantryorganisation. Clearly, this is a trend which has taken social media by storm. So, if you’re looking to promote your products, or simply gain brand awareness by providing content related to pantries, social media is the best means.

We know that there is an active interest in pantries on these platforms, so organic content should work well to showcase your offering. You also have the option to run paid-for ads if you really want to get in front of the target consumer.

Bear in mind that platforms such as TikTok ban certain words that may be used in your content and could get your video taken down. The word “p*rn” will likely fall into this criteria, so avoid using it at all costs.

Be mindful of potential backlash

There’s nothing wrong with enjoying getting a sneak peek into a well-organised and ultimately satisfying pantry. However, well-performing pantry content tends to showcase a fully stocked pantry of food, in a plethora of neatly organised jars. Be mindful to avoid promoting overspending on both food produce and containers, which could be damaging for your brand’s image – particularly in light of the cost of living crisis.

Image by CSU-Extension from Pixabay

Do you specialise in Social Media marketing solutions? We want to hear from you!

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in May we’ll be focussing on Social Media solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Social Media and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Kerry Naumburger on

May – Social Media
Jun – Brand Monitoring
July – Web Analytics
Aug – Conversion Rate Optimisation
Sept – Digital Signage
Oct – Brochure Printing
Nov – Creative & Design
Dec – Online Strategy
Jan 2024 – Content Management
Feb 2024 – Lead Generation & Tracking
Mar 2024 – Email Marketing
April 2024 – Digital Printing

Internet users ‘becoming more discerning’ globally

New data shows that the typical internet user globally has reduced their average daily internet use by 20 minutes over the past twelve months to 6 hours 37 minutes, equating to a year-on-year reduction of almost 5 percent.

Meltwater and We Are Social’s Digital 2023 report also indicates that time spent on social platforms has increased to more than 2½ hours per day — 40 minutes more than time spent watching broadcast and cable TV.

Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity. The daily usage rate is a return to 2019 levels, before the COVID-19 pandemic had a profound impact on the world’s digital behaviours.

The 465 page report also shows that social platforms are claiming an ever greater share of the world’s search activity. 16- to 34-year-olds are now more likely to visit a social network when looking for information about brands than they are to use a search engine (48 percent vs. 45 percent), and half of the world’s social media users say that they actively visit social platforms to learn more about brands and see their content.

While the rise of TikTok search has already caught the attention of the media, the latest data suggest that Instagram is social media users’ preferred destination when researching things.

The growing importance of social media is reflected in global advertising spend, with investment in social media ads more than doubling since the outbreak of COVID-19,  to reach an estimated US $226 billion in 2022.

Additional headlines in Digital 2023, which looks at social media, internet, mobile and ecommerce trends globally, include:

  • There are 5.16 billion internet users in the world today, and 4.76 billion social media users.
  • Average daily mobile time has increased by seven minutes per day over the past year, and the typical Android user now spends more than five hours per day using their smartphone, however:
  • Computers still account for more than half of the time that people in North America and Europe spend using the internet.
  • Ownership of cryptocurrencies is in decline: the share of internet users who own at least one form of digital currency fell by three percent between July and October.
  • TikTok tops the global list of social media platforms when it comes to time spent per user on Android devices, followed by YouTube and Facebook.

Alexandra Saab Bjertnæs, Chief Strategy Officer at Meltwater said: “”Brands that want to be competitive today need to stay ahead of trends, searching for and identifying them, in order to understand their impact on any given industry. Consumers continue to spend more and more time on social media, and it’s clear that social will play an even more important role in the customer journey as users turn to platforms like TikTok and Instagram to guide their decision-making process. With more than 5 billion internet users today, it’s becoming more crucial than ever that brands deliver relevant, impactful, and purposeful content to capture attention and create value across digital channels.”

Nathan McDonald, Group CEO and co-founder at We Are Social added: “Social media’s influence on how we live our lives continues to grow. From shopping to connecting, entertaining to searching, it’s inextricably linked to our habits both on and offline. It’s interesting to see internet use becoming more discerning – while being online is still incredibly important in our everyday lives, people rightly want to make sure it’s time well spent. Marketers and creators will have to work even harder to attract and retain people’s attention in 2023 – it’s never been more important to understand online culture in order to reach people in a relevant way.”

Top social marketing for 20223 revealed

In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits. Stronger brand reputation, greater customer interaction, trust and loyalty – now and in the future – depends on it.

That’s the conclusion of Hootsuite’s 7th Annual Social Trends Report, leveraging surveys from over 10,600 marketers and primary interviews with social marketing practitioners, leaders, observers and partners.

Here are the top insights for marketers to consider in the year to come:

  • Big brands are investing less in influencer marketing, opening the door for small businesses to engage top creators (at lower price points!)
  • Social’s newfound exposure in the C-suite opens it up to new levels of scrutiny – with differing opinions on what ROI looks like among social marketers and senior leaders
  • Recycling content becomes a thing of the past; marketers stop chasing new features and start getting more strategic, creating more creative, unique content for fewer platforms
  • Social commerce loses traction with platform pull back, but is only a loss to those that follow suit; marketers with the patience to hold on see new opportunities to gain a competitive edge
  • Google, who? Social search optimization emerges as a make-or-break skill for marketers
  • The return to brick-and-mortar shopping makes businesses lose focus on digital customer service – opening the door for chatbot adopters to gain a massive advantage
  • Marketers don’t feel equipped for digital customer service, and the implications of unanswered DMs are further reaching than one might think

At the time that last year’s Social Trends Report was released, pandemic restrictions were starting to ease and markets were booming – a positive turn of events that had many feeling optimistic for the future. However, looking ahead into 2023, a looming recession, rising inflation, declining consumer spending, and workforce reductions across major business sectors have made decision making precarious for businesses of all sizes. Despite this uncertainty, Hootsuite’s report shows that there is good news on the horizon.

Social marketers are experiencing a defining moment in history for the industry. After decades of advocating for social to have a seat at the boardroom table, it’s finally happening – social marketers are getting more agency over their work, and social media marketing has matured as a profession.

“Social media has never played a more central role to businesses. As businesses continue to look for ways to future-proof operations and connect with today’s tech-savvy customers, social media and digital marketing will inevitably play a part in nearly every business strategy,” said Maggie Lower, Chief Marketing Officer, Hootsuite. “In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits. Stronger brand reputation, greater customer interaction, trust and loyalty – now and in the future – depends on it.”

Social has become intrinsically intertwined with how people live, work, operate, and shop — with more than 4.7 billion people around the globe now using social media. While keeping up with all the evolving trends can be intimidating, Hootsuite’s Social Trends Report offers marketers a guide to the wild world of social — complete with simple, specific recommendations — to help them gain an edge on their social strategy in 2023 and build community and connection with their customers.

“In a year marked by global economic and social upheaval, brands and organizations are looking for tools to help navigate their business through the noise to connect with their customers — and with even more urgency as we all become more digital and connected,” said Tom Keiser, Chief Executive Officer, Hootsuite. “With the launch of our 2023 Trends Report, we’re proud to provide our insights, recommendations and tangible recommendations to help organizations not only successfully navigate the digital wilderness, but also adapt to new buyer trends, find new ways to support their customers, and identify new paths for growth.”

To help our customers put the top social trends into action in real-time, we have paired each trend within the report with newly-created resources that social media marketers can build into their strategy and begin using today. The suite of resources developed to support this report (available for download at the links below) include:

Download the full report.

Worldwide social media ad spend up 19% YoY

The new report has highlighted a rebound in median monthly global ad spend compared to the same period last year, a decrease in the median monthly click-through rate (CTR), a slight uptick in median monthly cost-per-click (CPC), and steady engagement on Facebook and Instagram.

The data, from Emplifi‘s Q2 2022 analysis of social media spend across thousands of brands worldwide, also shows a slight decrease in brands’ response rate to customers who ask questions on social media.

Brands increase investment in paid social media

After seeing a notable post-holiday drop in Q1 2022, median global monthly ad spend among brands rebounded by 18% in Q2 2022, climbing back above USD 4,200 – a figure close to the year-high level that was seen in Q4 2021. With this quarter’s rebound, median monthly ad spend has increased 19% YoY, suggesting that brands are allocating more budget to reach their target audiences via paid social.

Click-through rate (CTR) continues to decline

Emplifi data shows that median monthly CTR has been steadily decreasing over time, dipping below the 1% mark in Q1 2022. This past quarter tells a similar story, with CTR lowering to 0.93%, signaling a 11% drop YoY. Despite this decrease, businesses can continue to depend on social media advertising to return value, as engagement remains fairly stable when consumers interact with paid social posts.

Median cost-per-click (CPC) remains stable

While CTR has steadily decreased, Emplifi data shows that CPC remains relatively stable despite some fluctuations in recent quarters, hitting $0.20 in Q2 2022. With average CPC rebounding this quarter after seeing a drop at the beginning of the year, it will be interesting to see whether this is a quarterly fluctuation or the start of an upward trend.

Instagram still dominant in engagement

After seeing a steady decrease since Q2 2021, median Facebook post interactions saw a slight bump quarter-over-quarter, reaching their highest level since Q3 2021. However, Q2 2022 levels remain notably lower than Q2 2021, with brands generating approximately 5.2 interactions per 1K impressions on Facebook, a 15% decrease year-over-year. When it comes to industries, the strongest performers for engagement on Facebook were brands in the Industrial (9.79) and Accommodation (9.04) sectors, while the lowest performers were Ecommerce (2.80), Retail (3.64), and Fashion (3.90).

Instagram continues to show much stronger engagement than Facebook, with about 32 interactions per 1K impressions in Q2 2022, which is on par with what has been seen across the past year. Brands in the Beverages (47.37), Alcohol (46.83), and Software (45.11) sectors saw the highest levels of engagement, with Retail (17.71), Telecom (21.58), and Ecommerce (22.81) brands lagging.

TikTok versus Instagram

In an analysis of sister TikTok and Instagram accounts across 330 brands from January-June 2022, Emplifi data shows that brands post more often on Instagram (68%) than on TikTok (32%) in relative posting frequency. While reach and interactions were higher on Instagram, video content had greater engagement on TikTok. Either way, both platforms have shown an upward trend over six months in terms of engagement rate, peaking in June 2022, reconfirming user interest for engaging video content.

Twitter shows the fastest response times to questions

Emplifi data shows that median response rates for brands answering questions on Facebook and Instagram decreased slightly in Q2 2022. On Twitter, after some mild fluctuations, response rates have returned to a similar level from the same time last year. When looking at engagement by industry, Beauty, FMCG Food, and Home & Living brands had comparatively higher response rates to user questions on social, while Automotive brands had lower response rates across all three social media platforms.

In terms of the time it took for brands to respond to questions, Instagram and Twitter saw slight bumps quarter-over-quarter, while Facebook saw a decrease for the second straight quarter. Examining the data by industry, some brands have the slowest response times on Facebook (alcohol, beauty, FMCG food, home & living, service), while for other brands, it’s on Instagram (automotive, ecommerce, electronics, fashion, retail). However, except for one industry (FMCG food), Twitter typically sees the fastest response times among the three networks examined.

“Brands need to connect with their audiences where they are and social media is an integral part of the marketing mix,” said Emplifi CMO, Zarnaz Arlia. “It’s no secret that TikTok’s surge in popularity is continuing – we’ve found that brands post more often on Instagram than TikTok, and video content has higher engagement on TikTok. It will be interesting to see how this trends in the months ahead. What is certain though is that in today’s world, having and maintaining a solid presence on both TikTok and Instagram is essential.”

Emplifi’s analysis is based on Q2 2022 data and year-on-year comparisons downloaded at the beginning of July 2022. You can read the findings here.

Do you specialise in Social Media? We want to hear from you!

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in May we’ll be focussing on Social Media solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Social Media and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Clair Wyld on Here’s our features list in full:- May – Social Media Jun – Brand Monitoring July – Web Analytics Aug – Conversion Rate Optimisation Sept – Digital Signage Oct – Brochure Printing Nov – Creative & Design Dec – Online Strategy

Emerging video app Tiki wants to be the powerhouse for upcoming stars

Obtaining millions of views in less than a month is not just a dream. That’s what one can achieve on an emerging social platform named Tiki now being launched in the Middle East by DOL Technology.

Under its latest #TikiTalent campaign, more than 33.3M views have been reached and the number doesn’t cease to grow. Among diverse sub-tags covering sports, lifestyle, photography, food, music, etc., the most viewed one is #DancingStar with 2.2M views.

Behind the rising creator economy are the booming social media platforms in this region. For instance, Saudi Arabia leads an exponential annual growth of 8.7% in the social media industry and plans to embrace more opportunities with the ambitious Saudi Vision 2030 Program.

In a region swarming with social platforms, it’s fair to ask why it’s worth trying Tiki. Here’s what the company says are its USPs:

  • Creator-first Platform

As a place for real talents and future stars, Tiki endeavors to allow every user to cultivate their gifts and talents to be the expert and realize their dream. No talented person will be disregarded in Tiki. Creator-first approach by focusing on creator development, content coaching, co-marketing, community building, and talent monetizing.

  • Entertaining, Localized & Authentic Content

Tiki is dedicated to providing localized supports for local talents from different backgrounds. It’s respectful to local cultures and proud to give local content an exclusive stage. Tiki’s brand values are spreading happiness, sharing knowledge, telling inspiring stories, and moving to the rhythm.

  • Community Value

Creators can build their fan base from ground zero, and fans can send direct supports and get in real touch with their favorite creators. Tiki spares no efforts to foster the connections for you by exciting functions like Leaderboard, Future Star, and endless campaigns like #TikiTalent.

“We’re starting a movement to empower creators to showcase their talents to their community and achieve fame from their passions and talents. It’s a place for real talents to pursue their own idea of success,” said Ian Goh, Operations Director of Tiki MENA.

Tiki doesn’t want to be seen as just another short video app – it described itself as a “glocalized” platform redefining the standard for short video creation and sharing.

Developed by Singapore-based DOL Technology and launched in 2021, Tiki has 16 million monthly active users.