Your guest pass is entirely free and includes access to live seminar sessions, lunch, refreshments throughout and networking with fellow industry professionals.
Plus, you will receive a personalised itinerary of relaxed 1-2-1 meetings with budget-saving suppliers who match your needs for upcoming projects. There is no hard sell at the event, just a great opportunity to build business relationships.
Thursday 13th May – Hilton London Canary Wharf (Virtual attendance options are available).
Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in January we’ll be focussing on Content Management services.
It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.
So, if you specialise in Content Management solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on j.howe@forumevents.co.uk.
Here are the areas we’ll be covering, month by month:
Jan – Content Management Feb – Lead Generation & Tracking Mar – Email Marketing Apr – Digital Printing May – Social Media Jun – Brand Monitoring Jul -Web Analytics Aug -Conversion Rate Optimisation Sep -Digital Signage Oct -Brochure Printing Nov – Creative & Design Dec – Online Strategy
It’s been a rollercoaster of a year for us all and are looking forward to some normality in 2021 join us at the eTailing Summit!
Although we are extremely disappointed to miss seeing your faces in-person at the eTailing Summit, our virtual Summit really is a smart way to get in front of budget-saving solution providers in the comfort of your living room/office!
Do you have any new projects you need help with?
Are you facing any new challenges?
How can we support you?
You’ve probably had to make numerous changes within your organisation, leaving you with little or no time to source new suppliers – therefore, at the Summit, your bespoke itinerary of online, 1-2-1 meetings will be arranged by us, with little effort required by you.
23rd & 24th March 2021 – 09:00-13:05
Attendance is flexible, you can either attend for one or both half days.
Lunch is also provided and will be delivered to your door!
Over a third of CMOs believe establishing a thought leadership position provides best results for sentiment and relationship building.
That’s according to the findings of iResearch Services’ thought leadership research, which asserts that content marketing, supported by issues-led thought leadership, is the way forward for CMOs.
The research gathered insights from 500+ CMOS/-1 professionals spanning the UK and USA. The aim of the research was to establish how, when and where marketing budgets are being allocated and through which brand channels the majority of effective content is being published.
The survey asked experienced marketing professionals to choose which form of marketing engages best with their audience and the budget allocated to each area; share their preferred techniques they use as a marketer to research their target audience when creating their marketing strategy; and analyse what types of content they believe provide the best engagement.
Key findings include:
Content marketing receives the biggest marketing budget allocation (23.5%) compared to just 10%spent on product marketing and social media marketing separately.
On a scale of 1-5, most marketers believe that content marketing delivers the highest levels of audience engagement compared to other forms of marketing.
One third of marketers believe opinion based content provides the best engagement and almost three quarters (71%) believe thought leadership provides the best results for sentiment and relationship building, yet two thirds (66%) of marketers still believe advertising is an effective element of a marketing strategy.
61% of marketers believe that issues-led content that shows an understanding of the audience’s business or industry challenges receives higher engagement.
The research shows the way people are consuming content is changing, with more CMOs utilising content marketing (23%) as opposed to investing in event marketing (11%), as the remainder of the calendar year will continue to focus on virtual events as a result of Covid-19.
Yogesh Shah, CEO of iResearch, said: “It is important for us to continue to address the needs of CMOs and to ensure they can effectively communicate with their target audience and therefore strengthen their sales pipeline. Creating relatable, issues-led content is key to this and it is clearly a form of content that is an integral part of all marketing strategies. Organisations need to position themselves as industry leaders by sharing their expertise, and a data-driven thought leadership strategy is exactly the way to do that.”
Don’t miss the chance to meet 1-2-1 with innovative suppliers at the Digital Marketing Solutions Summit – Delegate registration is now open!
It takes place on the 13th May 2021 at the Hilton London Canary Wharf and is entirely free for you to attend.
In addition to a full itinerary of business meetings, you will get the latest insights and advice on trends in the sector via a series of seminar sessions.
Lunch and refreshments are also included with your complimentary guest pass.
Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in December we’ll be focussing on Online Strategy services.
It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.
So, if you specialise in Online Strategy solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on j.howe@forumevents.co.uk.
Here are the areas we’ll be covering, month by month:
Dec – Online Strategy Jan – Content Management Feb – Lead Generation & Tracking Mar – Email Marketing Apr – Digital Printing May – Social Media Jun – Brand Monitoring Jul -Web Analytics Aug -Conversion Rate Optimisation Sep -Digital Signage Oct -Brochure Printing Nov – Creative & Design Dec – Online Strategy
Holly Willoughby, Ant & Dec and Stacey Solomon lead a list of the leading Instagram earners working on UK TV, with fees topping out at nearly £15,000 per post.
The insight comes after GamblingDeals.com identified the top British TV presenters by researching the biggest and trending UK TV shows, with only British TV presenters who present and/or reside in the UK chosen. They then used Influencer Marketing Hub’s Sponsored Post Money Calculator to calculate the maximum potential earnings of each account per sponsored post.
In first place is Holly Willoughby, with the potential to earn £14,174.16 per sponsored post on Instagram. As one of daytime TV’s best-dressed presenters, her sense of style and kind-natured approach apparently sits well with 6.9 million Instagram fans and could help to earn her a little extra on top of her handsome salary.
Britain’s well-loved Geordie duo Ant & Dec claim second place. As the faces of I’m a Celebrity Get me Out of Here!, Britain’s Got Talent and more, the entertainers could rake in up to £8,507.73 per post on Instagram.
Once famous from The X-Factor but now a staple in daytime TV, cheery Stacey Solomon claims third place. Her uplifting Instagram posts with partner in crime Joe Swash and their newborn could earn her a hefty £7,850.15 if they were sponsored.
In fourth place is adventurer-turned-TV-presenter Bear Grylls with the earning potential of £7,652.26 per post, followed by radio and TV broadcaster Fearne Cotton in fifth – with a new podcast to plug and a focus on mental wellbeing, positive engagements with her fans could earn her an impressive £6,643.56 extra per collaboration.
Completing the top ten earners on Instagram are:
Phillip Schofield – up to £6,568.87 per post
Jeremy Clarkson – up to £6,274.73 per post
Rochelle Humes – up to £4,264.26 per post
Mark Wright – up to £3,634.40 per post
Emma Willis – up to £3,572.03 per post
All earnings are estimates only. Data was calculated on 30/10/20 and accurate as of then.
This unique Summit is hybrid, which allows you to attend either in-person at the live event or via our virtual platform – whichever suits you the best!
Your place is entirely complimentary and includes;
A personalised itinerary of relaxed 1-2-1 meetings with budget-saving suppliers who match your needs for upcoming projects
Access to a live insightful seminar session led by an industry thought leader
A wealth of pre-recorded webinars
Lunch and refreshments throughout
Networking with fellow industry professionals
Your attendance is entirely flexible – you can attend for a half or full day – fitting your requests around your diary.
Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic.
This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year.
The solution provides real-time data on the increase in physical store visits generated by specific advertising activity.
Other key findings of the study include:
14% of the (ad) clicks recorded converted into store visits
An average in-store visit costs $2.62 (in terms of ad impressions)
The average distance driven to the store after being exposed to an ad is 9km
Uplift for in-store traffic was highest in Germany (127%), following by Italy (106%), Belgium (74%), the UK (68%) and France (63%).
The beauty industry recorded a 271% increase in in-store footfall as a result of advertising campaigns; this figure is 145% for style and 126% for home and garden. High tech was the lowest at 13%.
The food and drink sector had the best visit rate per impression at 0.30% (meaning generating a store visit required an average of 333 ad impressions).
TabMo analysed the results of 240 drive-to-store advertising campaigns activated through Hawk and carried out in European markets between 21 April and 7 October 2020.
Campaigns were segmented into the 15 industry sectors defined by the IAB: beauty; style and fashion; home and garden; automotive; business; grocery stores; food and drinks, travel; alcohol; hobbies and interests; luxury; arts and entertainment; health; real estate/property; and high tech.
Renaud Biet, co-founder at TabMo, says: “Five months after launching our cross-channel drive-to-store solution, In-Store Impact, we have looked at a number of campaigns across various markets to build out solid performance benchmarks around drive-to-store advertising. In-Store Impact enables marketers to track real-time footfall uplift data tied directly to cross-channel advertising activity activated on Hawk by TabMo’s platform.”
