Holly Willoughby, Ant & Dec and Stacey Solomon lead a list of the leading Instagram earners working on UK TV, with fees topping out at nearly £15,000 per post.
The insight comes after GamblingDeals.com identified the top British TV presenters by researching the biggest and trending UK TV shows, with only British TV presenters who present and/or reside in the UK chosen. They then used Influencer Marketing Hub’s Sponsored Post Money Calculator to calculate the maximum potential earnings of each account per sponsored post.
In first place is Holly Willoughby, with the potential to earn £14,174.16 per sponsored post on Instagram. As one of daytime TV’s best-dressed presenters, her sense of style and kind-natured approach apparently sits well with 6.9 million Instagram fans and could help to earn her a little extra on top of her handsome salary.
Britain’s well-loved Geordie duo Ant & Dec claim second place. As the faces of I’m a Celebrity Get me Out of Here!, Britain’s Got Talent and more, the entertainers could rake in up to £8,507.73 per post on Instagram.
Once famous from The X-Factor but now a staple in daytime TV, cheery Stacey Solomon claims third place. Her uplifting Instagram posts with partner in crime Joe Swash and their newborn could earn her a hefty £7,850.15 if they were sponsored.
In fourth place is adventurer-turned-TV-presenter Bear Grylls with the earning potential of £7,652.26 per post, followed by radio and TV broadcaster Fearne Cotton in fifth – with a new podcast to plug and a focus on mental wellbeing, positive engagements with her fans could earn her an impressive £6,643.56 extra per collaboration.
Completing the top ten earners on Instagram are:
- Phillip Schofield – up to £6,568.87 per post
- Jeremy Clarkson – up to £6,274.73 per post
- Rochelle Humes – up to £4,264.26 per post
- Mark Wright – up to £3,634.40 per post
- Emma Willis – up to £3,572.03 per post
All earnings are estimates only. Data was calculated on 30/10/20 and accurate as of then.
The top 20 earning TV presenters
|TV presenter||Instagram (@)||Number of Instagram followers||Estimated potential earnings per post (£)|
|2||Ant & Dec||antanddec||4.1m||8,507.73|