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Stuart O'Brien

Digital Marketing Solutions Summit: We’ll get through this together!
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During such challenging times it is key to stay up to date with the industry and source new solutions for every eventuality. 

The Digital Marketing Solutions Summit can help you do this – Thursday 16th July at the Hilton London Canary Wharf.

Would you like to attend as our guest? 

You can enjoy this small, niche event and benefit from a bespoke itinerary of 1-2-1 meetings with innovative and budget-saving suppliers, gain more industry knowledge via our series of seminar sessions and enjoy complimentary lunch and refreshments.

RSVP here, but hurry s places are extremely limited!

We will get through this together!

Improve your skills on lockdown with our bespoke online courses
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During these times of great uncertainty, one thing we all have more of is time. So why not use it to learn new skills and improve existing ones with our newly available and unlimited annual courses?

These are specially-curated online courses designed to help you and your team improve expertise and learn new things.

The Sales & Marketing and Management, Leadership & Business Operations online learning bundles, provide you with over 100 courses, which cover all areas of both professional and personal development:

  • Converting Leads into Sales Certification
  • Creating a Marketing Plan Certification
  • Closing Techniques Certification
  • Cold Calling Certification
  • SEO for Business Certification
  • GDPR in The Workplace Certification
  • Project Management Foundation (Small Projects) Certification
  • Project Preparation Certification
  • LinkedIn for Business Certification
  • Vlogging Certification
  • Customer Retention Certification
  • Negotiation Skills Certification
  • Networking for Sales Professionals Certification
  • Online Reputation Management Certification
  • PR Certification
  • Presentation Skills Certification

And many more!

Find out more and purchase your course online here.

For just £99 (usually £149), you can share the courses with your colleagues over a 12-month period.

Additionally, there are a variety of bundles available on all spectrums;

  • Personal & Professional Development
  • Healthcare
  • Sports & Personal Development
  • Human Resources
  • Customer Services
  • Health & Safety
  • Education & Social Care Skills
  • Sales & Marketing
  • IT & Personal Development

Book your courses today and come out of this stronger and more skilled!

Printer launches ‘Together We Are Stronger’ Poster Campaign to Support NHS
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Printing firm Where The Trade Buys has launched a campaign to show support for the NHS during the Covid-19 pandemic.

As part of its ‘Together We Are Stronger’ campaign, the company is calling on people to print off its posters and colour them in, to their own tastes, and share them on social media.

The campaign launch coincides with the UK public’s overwhelming response to ‘Clap for our Carers’, which saw people head for their balconies, windows, and doors, to applaud NHS health workers in their efforts to fight Covid-19.

Louise Stephenson, Managing Director at Where The Trade Buys, said: “The pressure the NHS staff are under at the moment is unimaginable. At a time of crisis, it is imperative that we all pull together and there’s no better way to do that than through social engagement.

“While the majority of us are limited to the confines of our own homes, it is a great way to interact with our families and celebrate our unsung heroes. Let’s share these posters on social media and show the NHS we are all behind them and put a smile back on their face.” 

The company is urging people to share the posters between family and friends and engage with the hashtag #TogetherAtHome on social media, and will re-tweet anyone who tags it too.

To download the free poster, visit https://www.wherethetradebuys.co.uk/together-at-home

Discover the secrets of marketing success this July
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Due to the current situation relating to the outbreak of COVID-19, we have taken the decision to postpone the Digital Marketing Solutions Summit until 16th July – so you now have more time to register!

This event is a small, niche event unlike other large, busy exhibitions and conferences.

If you were unable to attend the previous date, we would love for you to join us as our guest.

This unique event is entirely complimentary for you to attend – reserve your place here.

  • Meet new suppliers, based on your business requirements and upcoming projects
  • Attend a series of insightful and inspirational seminar sessions
  • Networking with like-minded peers
  • Enjoy complimentary lunch and refreshments

If you are able to make the new dates, then please RSVP here.

WEBINAR: Personalization – Get heard above the digital noise
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CLICK HERE TO REGISTER FOR WEBINAR

In light of the current climate, business leaders globally are making significant changes to the day-to-day running of their organizations. The events industry is in hiatus, face to face meetings are not possible and your prospective customers are likely to be spending time in quieter offices with fewer colleagues around, or even working from home. 

It’s safe to say that now more than ever, marketers and consumers alike are relying on digital media and technology. So, for maximum success while working remotely, an enhanced digital strategy and innovative personalization software are absolute necessities to ensure keep your sales pipeline full.

At Webeo, we’re passionate about personalization. We know that, with the right strategy and tech, you’ll skyrocket your marketing measurables.  And, in turn, reap the rewards — whether that’s better engagement, increased conversions, higher retention-rate, or enhanced customer acquisition.

Whatever your business goals, personalization can help you cut through the noise. 

Webeo will be hosting a complimentary webinar, ‘Personalization: Get heard above the digital noise’ on Thursday 23rd April at 3pm BST.  Presented by Webeo’s Charlotte Everson, Social Influence and Rich Media Marketing Manager, Charlotte will share actionable insights on the following 

  • Remote working: what does it mean for B2B organizations?
  • Cutting through the noise with relevant content
  • Why your B2B website is your most valuable asset
  • Your digital personalization strategy
  • How personalization can support your business in a remote working world

Webeo would like to invite you to join them for this webinar. To register, please click on this link – https://www.webeo.com/personalization-heard-above-digital-noise

Live webinar details

  • Date: 23rd April 2020
  • Time: 3.00 pm BST

If you have any questions as to how Webeo can support you today, please get in touch with Webeo directly on enquiries@webeo.com.

For further information, please visit www.webeo.com

Coronavirus: ‘Content marketing imperative grows’
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Many marketing organisations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative amid the coronavirus outbreak, according to new strategic report from the CMO Council.

Cleary, the impact of COVID-19 on face-to-face business interactions, particularly large gatherings, has been swift and pervasive.

Content will need to pick up the slack, according to Donovan Neale-May, Executive Director of CMO Council and author of the strategic brief, Making Content Marketing Convert.

“Marketers must act quickly and decisively to increase the impact, scope, reach and return of their content marketing investments in 2020,” said Manuel Hüttl, Senior Vice President Europe beim CMO Council. “Our research also shows there is a critical need for marketing organizations to bring more discipline and strategic thinking to content specification, delivery and analytics.”

Developed in partnership with NetLine the report provides insights into the problems marketing organisations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise set best practices, along with a self-assessment check list for lead performance improvement.

Among CMO Council research insights that underscore the problems and shortcomings in current content marketing initiatives:

  • Only 12 percent of marketers believe their content marketing programs targets the right audiences with relevant and persuasive content.
  • Only 21 percent say they are sufficiently partnered with their sales counterparts in developing and measuring demand generation programs.
  • Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder, rather than customer, interests.
  • While 88 percent of business buyers say online content impacts vendor selection, just nine percent think of vendors as trusted sources of content.

The report offers commentary and advice on the top 10 essentials for effective authority leadership-driven content marketing:

  1. Partner with credible + trusted sources
  2. Produce relevant + compelling strategic insights
  3. Add customer-contributed views + validation
  4. Present authoritative, newsworthy and enriched content
  5. Engage qualified, verified and predisposed audiences
  6. Target the whole influencer, specifier + buyer ecosystem
  7. Embrace multi-channel distribution, promotion + syndication
  8. Authenticate content consumption and buyer engagement
  9. Ensure lead legitimacy and compliance 
  10. Cultivate, Activate and convert prospect flow

It also offers a set of best practices for lead lifecycle management. These practices cover:

  • Functional alignment between marketing and sales
  • Lead qualification—prioritization and scoring
  • Lead nurturing and relationship development
  • Hand-off and optimization of the conversion process
  • Campaign measurement

Download the report here.

Unlock your potential at the Digital Marketing Solutions Summit
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The Digital Marketing Solutions Summit is taking place this summer and we’d love you to join us as our guest!

16 July – Hilton London Canary Wharf

This complimentary guest pass will give you the opportunity to meet with suppliers based on your own unique requirements and upcoming projects, attend a series of seminars and network with like-minded senior marketing professionals. Lunch and refreshments are complimentary.

Unlock your guest pass here and join representatives from:

Advanced Diesel Engineering 

Ambassadors Theatre Group

Audible

Blackbird 

Bondi Sands

Bouygues Energies & Services UK

British Arab Commercial Bank

Care UK

Carnival UK

ClientEarth

Conde Nast 

Corinthia London

Cyber Smart 

DTB Sports & Events 

Dufry

Four Seasons UK Collection

Funkin Cocktails

Great British Chefs 

H Club London

Hyde New Homes

Jordan’s Dorset Ryvita

Judopay

JustGiving 

Legal & General Investment Management 

LifeSearch

LV=

Oxfam

Prospect Magazine

Pwc 

Raremark

Sandaire

Simply Business

Stadium

Steak & Co

Swift Direct Blinds 

Telereal Trillium

Ten Lifestyle Group

University of Sunderland London

University of West London

Weight Watchers 

WSP

Yarmouth Stores Ltd & Kirklands 

Confirm your complimentary guest pass here or contact us today to find out more!

Print & Digital Innovations Summit – created especially for you
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This autumn we are hosting the Print & Digital Innovations Summit – a unique event designed specifically for senior print and marketing professionals like you.

12 November – Hilton London Canary Wharf

Importantly, this small, niche event is unlike traditional busy and crowded exhibitions and conferences. Your personal one-day experience will be created based entirely on your own requirements and interests…

  • Receive a bespoke itinerary of 1-2-1 meetings with suppliers who match your business requirements and upcoming projects
  • Choose to attend a range of insightful seminar sessions hosted by industry thought-leaders.
  • Meanwhile, lunch and refreshments are complimentary.

We have just 55 complimentary guest passes, so register today so that we can start creating your own personalised experience at the Summit.

Do you specialise in Digital printing? We want to hear from you!
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on j.howe@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Apr – Digital Printing
May – Social Media
Jun – Brand Monitoring
Jul – Web Analytics
Aug – Conversion Rate Optimisation
Sep – Digital Signage
Oct – Brochure Printing
Nov – Creative & Design
Dec – Online Strategy

IAB’s Gold Standard now ABC audited
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IAB UK has appointed ABC to conduct a rigorous audit of the current Gold Standard certification process to ensure its transparency ahead of the launch of Gold Standard 2.0 later this year.

The audit, which set out to test the design and thoroughness of our internal process, included a detailed examination of the end-to-end Gold Standard procedure and evaluation of our controls against potential risks. 

The Gold Standard was introduced in 2017 to help the industry combat ad fraud, increase brand safety and improve the digital advertising experience. It currently has 95 companies certified – spanning publishers, platforms, media agencies and ad tech companies – and a further 14 registered to certify. In total, 34 companies have registered and not gone on to be certified. 

The Gold Standard also has six signed up advertiser supporters – ASDA, Coca Cola, JustEat, McDonald’s, Nationwide and Tesco –  all of whom have committed to working only with certified digital advertising suppliers wherever possible. 

Later this year, IAB UK will be launching Gold Standards 2.0, bolstering the certification process and incorporating the Transparency & Consent Framework as a requirement, to address privacy concerns within the digital supply chain.

As part of Gold Standard 2.0, IAB UK plans to employ a third-party auditor to ensure that certified members are upholding the Standard’s principles year round. This appointment is yet to be made.

Tim Elkington, IAB UK’s Chief Digital Officer, said: “By appointing ABC – an independent third-party auditor – to audit the Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we proactively put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves.”