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Stuart O'Brien

Do you provide Web Analytics services? We want to hear from you!
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Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors – and in August we’ll be focussing on Web Analytics solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Web Analytics and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on lisa.carter@mimrammedia.com.

Here are the areas we’ll be covering, month by month:

August – Web Analytics

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on lisa.carter@mimrammedia.com.

Print & Digital Innovations Summit

Confirm your place at the Print & Digital Innovations Summit
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There are only a limited number of places left at the Print & Digital Innovations Summit, which takes place this November in London – Make sure you register today!

As one of 60 VIP guests, you will be provided with a bespoke itinerary of face-to-face meetings with suppliers based on mutual interest. No hard sell, and no time wasted.

In addition:

· You’ll have the opportunity to attend insightful seminars and interactive workshops.
· You’ll be able to network with senior print and marketing professionals who share your challenges.
· You’ll enjoy full hospitality throughout, including lunch and refreshments

Taking place November 22nd at the Hilton London, Canary Wharf, the Print & Digital Innovations Summit provides a platform for new business connections – Register Today!

To secure a complimentary delegate place, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

Digital Signage

Network with the digital signage industry this September
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Over 60 of the country’s leading digital signage professionals will be attending the Digital Signage & Interactive Solutions Summit on September 24th& 25th2018 – would you like to join them?

Click here to register today.

Your VIP place includes meetings with matched solution providers, networking opportunities and access to educational seminar sessions, hosted by industry thought leaders.

Plus, in his session Digital Retail: The Bottom Line, Beaver Group Managing Director Peter Critchley will frame the opportunities presented by technology for digital signage, interactivity and mobile apps, providing real insight into the importance and opportunities of the digital landscape, including:

  • How are successful retailers using digital signage?
  • What makes the difference?
  • How can you enhance the customer experience?
  • How can you add value to your customer?

To register your FREE place, click here.

For more information about attending as a delegate, contact Fraser McClean on f.mcclean@forumevents.co.uk, or call 01992 376727.

Alternatively, to find out how to attend as a solution provider, contact Katie Bolden at k.bolden@forumevents.co.uk, or call 01992 374093.

For more information, visit www.forumevents.co.uk/events/digital-signage-interactive-solutions-summit.

Digital Signage

Confirm your attendance at the Digital Signage & Interactive Solutions Summit
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The UK’s leading digital signage event takes place September 24th & 25th at the Radisson Blu Hotel, London Stansted – and it’s entirely FREE for you to attend.

You’ll be one of just 65 senior marketing and advertising professionals in attendance – Activate your ticket here.

As a delegate, you’ll be able to:

  • Meet with innovative and budget-saving suppliers who match your requirements. No hard sell and no time wasted.
  • Attend a series of insightful seminars.
  • Enjoy informal networking with peers.
  • Enjoy overnight accommodation, lunch and all refreshments included.
  • Enjoy the gala dinner with entertainment

To register your FREE place, click here.

For more information about attending as a delegate, contact Fraser McClean on f.mcclean@forumevents.co.uk, or call 01992 376727.

Alternatively, to find out how to attend as a solution provider, contact Katie Bolden at k.bolden@forumevents.co.uk, or call 01992 374093.

IPG to buy Acxiom’s data-marketing division for $2.3 billion
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Ad agency Interpublic Group (IPG) has agreed to acquire the Acxiom Marketing Solutions business unit in the latest shake up of the advertising industry.

The cash transaction, valued at $2.3 billion, combines IPG’s media, creative, marketing services and analytics capabilities with AMS’s data management expertise, with the aim of creating custom audiences for ad targeting.

With the acquisition, the Acxiom brand name will become part of the IPG portfolio; importantly, the transaction does not include the LiveRamp business of Acxiom Corporation.

Dennis Self and Rick Erwin will continue to serve as co-presidents of AMS, which will remain a stand-alone division, aligned with IPG Mediabrands, reporting into Arun Kumar, Chief Data and Marketing Technology Officer, IPG.

Acxiom Marketing Solutions is a provider of data solutions for delivering real-time customer experiences, and includes all of Acxiom’s data and data services. The company has 2,100 employees including 1,600 data specialists, over 2,000 clients, access to ‘hundreds’ of marketing databases, recognises 2.2 billion connected consumers and manages over 20 billion customer records.

“In a world where everything is becoming data-driven, Acxiom Marketing Solutions offers the deepest set of capabilities for helping companies navigate the complexity of creating personalized brand experiences across every consumer touchpoint,” said Michael Roth, IPG’s Chairman and CEO. “Combining AMS with a range of IPG assets will help us shape the future of our industry. Acxiom’s leadership on data ethics is second to none, its business is solid and growing, and it has long played a foundational role in the marketing ecosystem.

“The company also boasts 2,100 associates with data and analytics skills that are at a premium in business today. Combined with IPG’s world-class client roster, as well as our talented 50,000-person global workforce across media, advertising and marketing services, and you have an unrivaled offering. Over the last year of working closely with AMS to power our AMP data platform, we’ve seen that our cultures are a great fit, and we’ve also seen that the combination creates value for our clients, as it will for our shareholders.”

“This transaction is a great outcome for both Acxiom and our Acxiom Marketing Solutions business unit,” said Acxiom Corporation CEO, Scott Howe. “Acxiom Marketing Solutions is a strong business with deep expertise in data-driven marketing, talented associates and a client roster that includes many of the world’s leading companies. After careful consideration of a variety of options and potential partners, it became clear that a sale of AMS to IPG, with its scale and breadth of complementary services, represented the best possible path forward for our clients and associates.”

INFOGRAPHIC: DMA reveals global consumer privacy trends
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The Digital Marketing Association (DMA) has detailed consumer attitudes to privacy across 10 nations, encompassing attitudes, opinions and preferences and how they change depending on their location.

The research, conducted in partnership with Acxiom and Foresight Factory, found that:

  • 51% of people are ‘data pragmatists’ who exchange their data as long as there is a clear benefit.
  • 21% are ‘data unconcerned’ who do not mind how and why their data is used.
  • 23% are ‘data fundamentalists who never share their data for any reason.
  • The data pragmatists are most likely to be found in the US, Spain and Singapore, while data fundamentalists are found en mass in in Australia, Germany and The Netherlands.
  • Nearly half of all consumers would use their data to negotiate better offers.
  • 83% of consumers would like more control over their data.

The DMA concludes: “Although each nation differs in some ways, globally consumers are remarkably similar – most aspects of privacy remain the same wherever you are. Globally, the majority of consumers are pragmatists – willing to share their data so long as there is a benefit. Trading data is a common desire among consumers and data as a commodity will become more important to companies in the years to come.”

The DMA has produced a handy infographic to break down its findings and will be running a webinar on July 11th to delve deeper into the results.

Print & Digital Innovations Summit

Discover the future of print solutions this November
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Registration is now open for VIP delegate spaces or supplier stands at the Print & Digital Innovations Summit, which takes place on November 22nd 2018 at the Hilton London Canary Wharf.

The Summit is a highly focused event that brings print professionals together for one-to-one business meetings, interactive seminars and valuable networking opportunities.

Throughout a full working day delegates will meet with credible so-lution providers who will be able to talk through requirements, con-cerns and obstacles, offering the best advice as well cost saving solu-tions.

Attendees will also learn about the latest printing trends in educational seminar sessions led by some of the industry’s leading lights. Here’s what delegates thought of the 2017 event:

“The ‘speed dating’ approach was excellent and meant we had time to chat to the companies that related to our needs”
VisitScotland

“Good event, location, mix of suppliers, appointment duration and pro-fessionally organised and run”
BT

“The Print & Digital Innovations Summit was a valuable event which enabled me to speak to a range of suppliers all eager to do business. The appointments format was a great way to quickly establish our objectives and work out an action plan. Highly recommended”
Fintrax Group

“It was a first time for me, and I appreciated meeting the different sup-pliers quickly but efficiently. I look forward to the next one”
Decathlon

“The event was very helpful and a success. It’s opened our eyes to oppor-tunities. Really great convenient way to meet suppliers and learn more about the industry. Great hosts!”
Flannels

Sam Walker, Event Manager at Forum Events, said: “As a print professional we know your time is precious, valuable and limited. You tell us who you want to meet. We handle all the details.

“The Print & Digital Innovations Summit is also a tremendous opportunity to learn new skills and network with peers – we look forward to welcoming everyone on the day.”

To secure a complimentary delegate place, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

RECOMMENDED: Prospect Print Management
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Developing a brand that is recognisable within the market place requires consistency, therefore making it more dependable. 

Prospect Print Management accommodates for a full range of in-house graphic design services and professional branding, streamlining the production cycle. We know how to keep your colour consistent across print which is crucial for brand recognition.

Our design team will create dynamic, innovative design solutions for any business, whether you’re looking for some creative inspiration for your next project, a complete re-brand or artwork proofing… our team can help by ensuring that key messages are conveyed clearly and concisely.

We manage your brand to give you an identity to capture the niche market for your product / service, creating an adept seductive design that engages confidence and reassurance within your customers mind.

We believe that working directly with a designer rather than an account handler ensures clear communication between client and designers that predominantly influences the success and smooth running of a striking project.

We are conceptual and exceedingly creative, treating each project with the same passion and enthusiasm as the next with the view to elevate a brand above its competition.

www.propect.pm

Digital Signage

Discover the future of digital signage this September
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Meet the solution providers you need at the Digital Signage & Interactive Solutions Summit.

It takes place on September 24th& 25th2018 at the Radisson Blu Hotel, London Stansted – and, as one of just 60 VIP guests, you can attend for FREE.

Click here to register today.

Your VIP place includes meetings with matched solution providers, networking opportunities and access to educational seminar sessions, hosted by industry thought leaders.

In his session Digital Retail: The Bottom Line, Beaver Group Managing Director Peter Critchley will frame the opportunities presented by technology for digital signage, interactivity and mobile apps, providing real insight into the importance and opportunities of the digital landscape, including:

  • How are successful retailers using digital signage?
  • What makes the difference?
  • How can you enhance the customer experience?
  • How can you add value to your customer?

To register your FREE place, click here.

For more information about attending as a delegate, contact Fraser McClean on f.mcclean@forumevents.co.uk, or call 01992 376727.

Alternatively, to find out how to attend as a solution provider, contact Katie Bolden at k.bolden@forumevents.co.uk, or call 01992 374093.

For more information, visit www.forumevents.co.uk/events/digital-signage-interactive-solutions-summit.

Print & Digital Innovations Summit

Join your industry peers at the Print & Digital Innovations Summit
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0

The leading B2B event for print and marketing professionals takes place this November in London – Make sure you register today!

As one of 60 VIP guests, you will be provided with a bespoke itinerary of face-to-face meetings with suppliers based on mutual interest. No hard sell, and no time wasted.

In addition:

· You’ll have the opportunity to attend insightful seminars and interactive workshops.
· You’ll be able to network with senior print and marketing professionals who share your challenges.
· You’ll enjoy full hospitality throughout, including lunch and refreshments

Taking place November 22nd at the Hilton London, Canary Wharf, the Print & Digital Innovations Summit provides a platform for new business connections – Register Today!

To secure a complimentary delegate place, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.