Stuart O'Brien, Author at Digital Marketing Solutions Summit

Activate your Digital Marketing Solutions Summit ticket today!

6th February 2018

Activate your free ticket today for the Digital Marketing Solutions Summit and ensure your business is positioned to face the challenges 2018 is set to bring.

It takes place on May 15^th at the Hilton London, Canary Wharf, and is entirely free for you to attend.

But register your place now as we have limited availability for delegates.

As our VIP guest, you will be benefit from:

A personalised itinerary of face-to-face meetings with innovative suppliers who match your requirements and upcoming projects. No time wasted, no hard sell.
Access to educational and inspirational seminar sessions.
Networking opportunities with like-minded peers.
Full hospitality, including lunch and all refreshments.

To find out more, contact Camilla Watkiss on 01992 376727 or email c.watkiss@forumevents.co.uk.

Alternatively, if you’re an industry supplier and would like to showcase your products and services at the event, contact Sam Walker on 01992 374 054 or email s.walker@forumevents.co.uk.

Secure your place at the Digital Signage & Interactive Solutions Summit

By: Stuart O'Brien

24th January 2018

Find your partners for complete interactive customer experiences on September 24th & 25th 2018 in London.

More and more UK businesses have recognised the influence that digital signage has on customer decision making, leading many to adopt digital advertising as a solution for reaching wider audiences, faster and more effectively.

The Digital Signage & Interactive Solutions Summit addresses these requirement directly.

Running alongside the meetings will be workshops, round tables discussions, delegate & supplier case histories and presentations covering ground breaking technologies, plus ample networking opportunities over lunch and refreshment breaks.

For delegates your complimentary place includes:

Personalised itinerary of face-to-face meetings
Free seminars
Complimentary lunch and refreshments
Unparalleled networking opportunities
A relaxed businesslike environment
Luxury hotel venue
An event where you are in charge
A professional, time saving way to find product, service and solution providers
A ‘no hassle, no hard sell’ environment
Only 60 places available

This Summit offers you an efficient and stress-free way to see what’s new in the industry and make profitable connections and partnerships.

For more information on how to attend as either a delegate or industry supplier, contact Gill Woods at g.woods@forumevents.co.uk, or call 01992 374052.

Discover the key to business growth at the Digital Marketing Solutions Summit

By: Stuart O'Brien

24th January 2018

Register today for the digital marketing industry event of the year, taking place on May 15th at the Hilton Canary Wharf.

It’s entirely free for you to attend – as our VIP guest, you will be benefit from:

• A personalised itinerary of face-to-face meetings with innovative suppliers who match your requirements and upcoming projects. No time wasted, no hard sell.

• Access to educational and inspirational seminar sessions.

• Networking opportunities with like-minded peers.

• Full hospitality, including lunch and all refreshments.

But don’t just take our word for it. This is what some of our 2017 delegates had to say about the event…

“Very useful; we will definitely be reviewing opportunities for new relationships and appointments.”
30 Euston Square

“Very informative event. I enjoyed the seminars and had some successful meetings with potential suppliers.”
Caribbean Tourism Organisation

“Fantastic event! Great variety of agencies and perfect set-up to get the most out of the day!”
Clasado Biosciences

“Great day, very insightful & made some good contacts.”
Hammerson

“It was a good way to meet lots of service providers in one place – like speed dating for marketing services.”
Smart Currency

The Digital Marketing Solutions Summit is entirely FREE to attend. Simply click here to register.

Or contact Camilla Watkiss on 01992 376 727 / c.watkiss@forumevents.co.uk for more information.

Alternatively, if you’re an industry supplier and would like to showcase your products and services at the event, contact Sam Walker on 01992 374 054 or email s.walker@forumevents.co.uk.

RECOMMENDED: Do you provide Content Management solutions? We want to hear from you!

By: Stuart O'Brien

24th January 2018

Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors, starting in February with Content Management.

It’s all part of our new ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Content Management solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on lisa.carter@mimrammedia.com.

Here are the areas we’ll be covering, month by month:

February – Content Management

March – Digital Signage

April – Email Marketing

May – Digital Printing

June – Social Media

July – Brand Monitoring

August – Web Analytics

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on lisa.carter@mimrammedia.com.

Ikea urges pregnant mother to urinate on its ad

By: Stuart O'Brien

19th January 2018

Swedish furniture retailer Ikea has hit on a novel idea to promote its new range of cribs – by asking pregnant women to urinate on its print ad to claim the prize.

Devised by Swedish ad agency Åkestam Holst in conjunction with chemical manufacturer Mercene Labs, the magazine advertisement contains technology included in pregnancy tests, changing colour when urine is applied, and giving confirmation if the reader is pregnant.

Discussing the unique promotion, a spokesperson at the agency said: “In order to make the interactive functions of this ad work in reality, we had to make several technical advancements.

“The pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a color change. For scaling up of this technique and adopting it to the physical format of a printed ad, Mercene Labs has used their experience in development of surface active materials for microfluidics and medical diagnostics.”

Government offers print firms advice on Carillion liquidation

By: Stuart O'Brien

19th January 2018

The Government has offered advice to suppliers and creditors affected by Carillion’s liquidation last week.

The troubled UK facilities management and construction giant owed almost £1.3bn to banks and the end finally came on January 15th with a winding up order, with the court appointing the Official Receiver as the liquidator.

The company held just £29m in cash when it collapsed.

Carillion, based in Wolverhampton, employs around 20,000 people across the UK and over 40,000 globally.

Printing industry firms will be among thousands of suppliers affected by the collapse of the company, including well-known companies such as Birmingham-based Hollywood Monster.

Speaking on social media, chairman of Hollywood Monster, Tim Andrews said: “Not a great day so far! Carillion going bump. £250k a year client for HM and I’ve got £10k of shares. At least the sun is shining… oh it’s not sunny either.”

Advice on the Government website www.gov.uk for customers, suppliers and sub-contractors is to call usual operational points of contact for the Carillion Group, or visit the website www.pwc.co.uk/carrilion.

The site also recommends that you register as a creditor in the liquidation if you haven’t been paid for goods or services you’ve supplied to the company, and/or you have paid these companies for goods or services that you haven’t received.

Self-employed contractors and agency workers providing services to Carillion are not entitled to redundancy payments.

Discussing the announcement, Carillion’s chairman, Philip Green, said: “This is a very sad day for Carillion, for our colleagues, suppliers and customers that we have been proud to serve over many years. Over recent months huge efforts have been made to restructure Carillion to deliver its sustainable future.

“In recent days, however, we have been unable to secure the funding to support our business plan and it is therefore with the deepest regret that we have arrived at this decision.”

Resource Print Solutions acquires Tebays

By: Stuart O'Brien

18th January 2018

Leeds-based print and marketing services company has acquired Tebays for an undisclosed sum, with the assistance of a funding package from Barclays.

Resource will absorb both the print division and events division along with all other print-reflated services, with the company saying the event management service will bolster its creative portfolio.

Discussing the acquisition, Resource managing director Phil Thompson said: “We’re delighted to welcome the team at Tebays into the Resource group and we’re looking forward to aligning our operations to deliver great value and enhanced services for our clients.

“Both businesses have complementing services incorporating specific areas of expertise. The combined synergies will benefit both our respective client bases and workforces, whilst creating a fantastic foundation to support the future growth of the group.”

The new deal is now expected to rake Resource’s combined turnover to over £10m.

Xaar and Seiko ink new deal

By: Stuart O'Brien

10th January 2018

Cambridgeshire-based industrial inkjet printhead manufacturer Xaar has announced a deal with Seiko Instruments that will involve a £20 million cash payment to Xaar over the next six months.

Japanese headquartered Seiko Instruments Inc (SII) will upgrade its existing licensing arrangement along with replacing future royalty obligations for JPY2.98 billion, equating to around £20 million at current exchange rates, paid in two tranches by the end of the first half of financial year June 2018.

Seiko supplies inkjet systems for an array of uses including the textiles, ceramics and building markets, along with wide-format graphics, coding and marking. The company was established in 1937 and has been a long-term Xaar client.

Shares in Xaar were up 1.7% at 386.50p mid-December.

Register today for the Digital Marketing Solutions Summit

By: Stuart O'Brien

9th January 2018

The digital marketing industry event of the year takes place on May 15th at the Hilton Canary Wharf.