Using variable digital print delivered one retailer 128% incremental revenue vs control – that’s according to an industry report from the Go Inspire Group, which also reveals that simply increasing design vibrancy, delivered a 20% uplift vs control.
The research determined that reflecting a customers’ individual preferences, by utilising enhanced personalisation and variability to tailor product imagery, offer and a range of other factors, can deliver a monumental difference in incremental revenue, from direct mail campaigns.
The study also shares further recommendations for variability including:
• Personalised catalogues and brochure content
• Personalised barcodes
• Personalised links to digital content
• Personalised offer periods
• Segmented event invitations