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Digital Printing

WHITEPAPER: Businesses can deliver incremental revenue using variable digital print
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Using variable digital print delivered one retailer 128% incremental revenue vs control – that’s according to an industry report from the Go Inspire Group, which also reveals that simply increasing design vibrancy, delivered a 20% uplift vs control.

The research determined that reflecting a customers’ individual preferences, by utilising enhanced personalisation and variability to tailor product imagery, offer and a range of other factors, can deliver a monumental difference in incremental revenue, from direct mail campaigns. 

The study also shares further recommendations for variability including:

• Personalised catalogues and brochure content

• Personalised barcodes 

• Personalised links to digital content

• Personalised offer periods 

• Segmented event invitations 

Visit here for the full paper and all its recommendations.

Businesses can deliver incremental revenue using variable digital print
By:
0

Using variable digital print delivered one retailer 128% incremental revenue vs control – that’s according to an industry report from the Go Inspire Group, which also reveals that simply increasing design vibrancy, delivered a 20% uplift vs control.

The research determined that reflecting a customers’ individual preferences, by utilising enhanced personalisation and variability to tailor product imagery, offer and a range of other factors, can deliver a monumental difference in incremental revenue, from direct mail campaigns. 

The study also shares further recommendations for variability including:

• Personalised catalogues and brochure content

• Personalised barcodes 

• Personalised links to digital content

• Personalised offer periods 

• Segmented event invitations 

Visit here for the full paper and all its recommendations.

Do you specialise in Digital printing? We want to hear from you!
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on j.howe@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Apr – Digital Printing
May – Social Media
Jun – Brand Monitoring
Jul – Web Analytics
Aug – Conversion Rate Optimisation
Sep – Digital Signage
Oct – Brochure Printing
Nov – Creative & Design
Dec – Online Strategy

Do you specialise in Digital Printing solutions? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Chris Cannon on c.cannon@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Apr – Digital Printing

May – Social Media

Jun – Brand Monitoring

Jul – Web Analytics

Aug – Conversion Rate Optimisation

Sept – Digital Signage

Oct – Brochure Printing

Nov – Creative & Design

Dec – Online Strategy

For more information on any of the above topics, contact Chris Cannon on c.cannon@forumevents.co.uk.

Expressions digital glass printing solution unveiled
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Owens-Illinois (O-I) has unveiled Expressions, a new solution for design agencies, packaging firms and food & beverage marketers looking to exploit digital glass printing techniques.

Expressions enables late-stage design, combining the benefits of glass with what it calls an agile, marketing-focused capability that facilitates brand engagement, consumer satisfaction and loyalty, as well as a mark premium value.

The digital glass printing solution enables brands to create highly personalised and customised packaging at flexible volume, industrial speeds, and affordable value, with what O-I claims is an unprecedented range of color and design possibilities, compared to traditional decoration solutions.

This, it says, means brands will quickly and nimbly be able to develop packaging to support short campaigns, such as seasonal promotions or limited/special editions to mark major events. In addition, Expressions is sustainable, using organic inks that don’t impact the recyclability of glass.

A premium version of the service, Expressions Relief, will offer brands the opportunity to use customised tactile digitally printed effects, such as embossing and coloured embossing.

Both Expressions services are planned to be commercially available by mid-2019 in Europe and shortly after in the US.

In 2014 O-I invested in a small-scale digital printing equipment to develop the foundations for the Expressions services and validate them with the market. To bring this new service to market at an industrial scale, O-I is making an initial investment in two direct2glass digital printing industrial lines, enabling contactless direct printing, through a Drop-on-Demand process, which only generates an ink drop when it is required for printing. The use of UV inks enables fast and reliable curing, while the CMYK model opens the door to the spectrum of Pantone hues.

Arnaud Aujouannet, Chief Sales and Marketing Officer of O-I, said: “O-I : EXPRESSIONS is a valuable step in our continuous commitment to be relevant and agile in meeting the needs of customers and consumers. This innovation is an exciting outcome of O-I’s strategic growth agenda and reflects our vision to emphasize high value segments by leveraging new technology and product innovation along with new attractive customized and flexible service offerings.”

Vitaliano Torno, President of O-I Europe, said: “Europe accounts for 24% of the global personalized packaging market and at the same time Europe is a core market for O-I, so it is fitting that the first step of our journey will take place here. We see the desire for individual retailers to provide unique promotions gaining momentum and brands are increasingly using personalised promotions to differentiate themselves. To execute these types of programs requires fast design and approval cycles with prompt execution. O-I : EXPRESSIONS makes all of this possible.”

Do you provide Digital Printing solutions? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors – and in May we’ll be focussing on Digital Printing.

It’s all part of our new ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on lisa.carter@mimrammedia.com.

Here are the areas we’ll be covering, month by month:

May – Digital Printing

June – Social Media

July – Brand Monitoring

August – Web Analytics

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on lisa.carter@mimrammedia.com.

Close Brothers

Digital Finance Initiative Launched By Close Bothers
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A new initiative to provide soft lending against digital print assets for UK SME printers has been announced by Close Brothers Asset Finance.

The product will enable businesses to fund digital assets without the need to provide any deposit or guarantees, helping printers preserve cash and also help them to make a quick decision in a fast-moving part of the market.

David Bunker, assistant managing director of Close Brothers Asset Finance’s print division, said: “We’ve had our eye on the digital market for some time. Everybody’s been talking about it for so many years but now nearly every print company has some sort of digital print engine, some more than others.”

The traditional banking view held by Bunker was that digital printers represent little value, making them a challenge to underwrite, with this being the main reason that the vendors themselves have often provided finance.

Bunker added: “We’ve seen a space in the market where customers want something that’s not related to consumables. With this we are underwriting the customer rather than the asset, so it’s a traditional hire purchase to fund the machine over three or four years. Using hire purchase instead of renting the asset they get the tax benefit from it and so it’s been a customer-driven product really.”

Any type of new or ex-demo digital production printing machines will be considered through the initiative, including high-speed, high-capacity printers for commercial printing and in-house departments to continuous -feed printers for high-volume printing.