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Digital Printing

DIGITAL PRINTING MONTH: Beyond the Brochure – Where will digital printing go next?
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Brands are increasingly turning to digital printing solutions for their campaigns. The technique offers unmatched flexibility, personalisation, and speed, allowing brands to create targeted and impactful marketing materials. Here, we explore the key recent and future trends shaping the world of digital printing for marketing managers…

Recent Trends:

  • Variable Data Printing (VDP): VDP allows for mass customization of marketing materials. Marketing managers can personalize elements like names, addresses, or images on brochures, flyers, or packaging, creating a more targeted and engaging experience for each customer.
  • On-Demand Printing: The ability to print smaller batches digitally eliminates the need for large, pre-printed inventories. This minimizes storage space requirements and allows for frequent updates to marketing materials, ensuring campaigns remain fresh and relevant.
  • Integration with Marketing Automation Platforms: Digital printing solutions can integrate seamlessly with marketing automation platforms. This allows for automated personalization of marketing materials based on customer data, further enhancing campaign effectiveness.
  • Focus on Sustainability: Eco-friendly printing processes and materials are gaining traction. Marketing managers are opting for recycled paper stocks, vegetable-based inks, and energy-efficient printing methods to minimize their environmental impact.

Future Trends:

  • Augmented Reality (AR) and Virtual Reality (VR) Integration: Digital printing can be used to create AR or VR experiences that bring marketing materials to life. Imagine scanning a brochure and seeing a product come alive in 3D or having packaging that unlocks interactive content when viewed through a smartphone.
  • Short-Run Packaging with QR Codes: Digital printing allows for cost-effective creation of personalized packaging for limited-edition products or promotional campaigns. QR codes printed on packaging can link to interactive content, further engaging consumers.
  • Print-on-Demand (POD) Marketing Materials: POD services allow brands to offer custom-printed merchandise or marketing materials directly to consumers. This opens up new revenue streams and fosters greater customer engagement.
  • Focus on Data-Driven Printing Decisions: Advanced analytics tools will allow marketers to track the performance of printed materials alongside digital campaigns. This data can inform future printing decisions, optimizing return on investment.
  • Increased Automation in Workflow Management: Workflow automation tools will streamline the digital printing process, allowing marketers to easily upload artwork, approve proofs, and place orders online, saving valuable time and resources.

Benefits for Brands:

Embracing these digital printing trends offers significant advantages:

  • Enhanced Campaign Performance: Personalized printing and interactive experiences can significantly increase customer engagement and campaign effectiveness.
  • Improved Marketing Agility: On-demand printing allows for quick turnaround times and frequent updates to marketing materials, ensuring campaigns stay relevant and on-brand.
  • Reduced Printing Costs: Efficient printing processes and waste minimization can help brands optimize their printing budgets.
  • Sustainable Marketing Practices: Eco-friendly printing options contribute to a more sustainable brand image and resonate with environmentally conscious consumers.
  • Measurable Results: Data-driven printing allows for a clearer understanding of campaign performance, enabling marketers to refine their strategy for better results.

Digital printing is no longer just for brochures and flyers. By embracing these evolving trends, UK marketing teams can unlock the full potential of digital printing to create targeted, engaging, and measurable marketing campaigns that resonate with their audience and drive business growth.

Are you searching for Digital Printing solutions for your organisation? The Digital Marketing Solutions Summit can help!

Photo by Markus Spiske on Unsplash

If you specialise in Digital Printing we want to hear from you!
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Digital Printing and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Kerry Naumburger on k.naumburger@forumevents.co.uk. April 2024 – Digital Printing May 2024 – Social Media un 2024 – Brand Monitoring July 2024 – Web Analytics Aug 2024 – Conversion Rate Optimisation Sept 2024 – Digital Signage Oct 2024 – Brochure Printing Nov 2024 – Creative & Design Dec 2024 – Online Strategy Jan 2025 – Content Management Feb 2025 – Lead Generation & Tracking Mar 2024 – Email Marketing

Do you specialise in Digital Printing? We want to hear from you!
By:
0
Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Digital Printing and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Kerry Naumburger on k.naumburger@forumevents.co.uk. April – Digital Printing May – Social Media Jun – Brand Monitoring July – Web Analytics Aug – Conversion Rate Optimisation Sept – Digital Signage Oct – Brochure Printing Nov – Creative & Design Dec – Online Strategy Jan 2024 – Content Management Feb 2024 – Lead Generation & Tracking Mar 2024 – Email Marketing

Do you specialise in Digital Printing? We want to hear from you!
By:
0
Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Digital Printing and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Clair Wyld on c.wyld@forumevents.co.uk. Here’s our features list in full:- April – Digital Printing May – Social Media Jun – Brand Monitoring July – Web Analytics Aug – Conversion Rate Optimisation Sept – Digital Signage Oct – Brochure Printing Nov – Creative & Design Dec – Online Strategy

Do you specialise in Digital Printing? We want to hear from you!
By:
2

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing services.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Clair Wyld on c.wyld@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Apr – Digital Printing
May – Social Media
Jun – Brand Monitoring
Jul -Web Analytics
Aug -Conversion Rate Optimisation
Sep -Digital Signage
Oct -Brochure Printing
Nov – Creative & Design
Dec – Online Strategy

WHITEPAPER: Businesses can deliver incremental revenue using variable digital print
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Using variable digital print delivered one retailer 128% incremental revenue vs control – that’s according to an industry report from the Go Inspire Group, which also reveals that simply increasing design vibrancy, delivered a 20% uplift vs control.

The research determined that reflecting a customers’ individual preferences, by utilising enhanced personalisation and variability to tailor product imagery, offer and a range of other factors, can deliver a monumental difference in incremental revenue, from direct mail campaigns. 

The study also shares further recommendations for variability including:

• Personalised catalogues and brochure content

• Personalised barcodes 

• Personalised links to digital content

• Personalised offer periods 

• Segmented event invitations 

Visit here for the full paper and all its recommendations.

Businesses can deliver incremental revenue using variable digital print
By:
0

Using variable digital print delivered one retailer 128% incremental revenue vs control – that’s according to an industry report from the Go Inspire Group, which also reveals that simply increasing design vibrancy, delivered a 20% uplift vs control.

The research determined that reflecting a customers’ individual preferences, by utilising enhanced personalisation and variability to tailor product imagery, offer and a range of other factors, can deliver a monumental difference in incremental revenue, from direct mail campaigns. 

The study also shares further recommendations for variability including:

• Personalised catalogues and brochure content

• Personalised barcodes 

• Personalised links to digital content

• Personalised offer periods 

• Segmented event invitations 

Visit here for the full paper and all its recommendations.

Do you specialise in Digital printing? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on j.howe@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Apr – Digital Printing
May – Social Media
Jun – Brand Monitoring
Jul – Web Analytics
Aug – Conversion Rate Optimisation
Sep – Digital Signage
Oct – Brochure Printing
Nov – Creative & Design
Dec – Online Strategy

Do you specialise in Digital Printing solutions? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in April we’ll be focussing on Digital Printing.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Chris Cannon on c.cannon@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Apr – Digital Printing

May – Social Media

Jun – Brand Monitoring

Jul – Web Analytics

Aug – Conversion Rate Optimisation

Sept – Digital Signage

Oct – Brochure Printing

Nov – Creative & Design

Dec – Online Strategy

For more information on any of the above topics, contact Chris Cannon on c.cannon@forumevents.co.uk.

Expressions digital glass printing solution unveiled
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Owens-Illinois (O-I) has unveiled Expressions, a new solution for design agencies, packaging firms and food & beverage marketers looking to exploit digital glass printing techniques.

Expressions enables late-stage design, combining the benefits of glass with what it calls an agile, marketing-focused capability that facilitates brand engagement, consumer satisfaction and loyalty, as well as a mark premium value.

The digital glass printing solution enables brands to create highly personalised and customised packaging at flexible volume, industrial speeds, and affordable value, with what O-I claims is an unprecedented range of color and design possibilities, compared to traditional decoration solutions.

This, it says, means brands will quickly and nimbly be able to develop packaging to support short campaigns, such as seasonal promotions or limited/special editions to mark major events. In addition, Expressions is sustainable, using organic inks that don’t impact the recyclability of glass.

A premium version of the service, Expressions Relief, will offer brands the opportunity to use customised tactile digitally printed effects, such as embossing and coloured embossing.

Both Expressions services are planned to be commercially available by mid-2019 in Europe and shortly after in the US.

In 2014 O-I invested in a small-scale digital printing equipment to develop the foundations for the Expressions services and validate them with the market. To bring this new service to market at an industrial scale, O-I is making an initial investment in two direct2glass digital printing industrial lines, enabling contactless direct printing, through a Drop-on-Demand process, which only generates an ink drop when it is required for printing. The use of UV inks enables fast and reliable curing, while the CMYK model opens the door to the spectrum of Pantone hues.

Arnaud Aujouannet, Chief Sales and Marketing Officer of O-I, said: “O-I : EXPRESSIONS is a valuable step in our continuous commitment to be relevant and agile in meeting the needs of customers and consumers. This innovation is an exciting outcome of O-I’s strategic growth agenda and reflects our vision to emphasize high value segments by leveraging new technology and product innovation along with new attractive customized and flexible service offerings.”

Vitaliano Torno, President of O-I Europe, said: “Europe accounts for 24% of the global personalized packaging market and at the same time Europe is a core market for O-I, so it is fitting that the first step of our journey will take place here. We see the desire for individual retailers to provide unique promotions gaining momentum and brands are increasingly using personalised promotions to differentiate themselves. To execute these types of programs requires fast design and approval cycles with prompt execution. O-I : EXPRESSIONS makes all of this possible.”

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