Google and Facebook will account for some 54% of all digital ad revenues in the UK this year, totaling over £6 billion.

Latest research from eMarketer, reports Netimperative predicts that the two tech giants will continue to dominate the landscape, with Google’s ad revenues reaching £4.4 billion in 2017 and predicted to rise to £5.1 billion by 2019.

Facebook, meanwhile, is expected to reach £1.9 billion this year and is predicted to grow to £3.3 billion by 2019, growing its market share thanks to the success of Instagram and its investment in video.

Total UK digital advertising spend is forecast to reach £10.9 billion by the end of 2017.