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  • Customer Engagement Tops 2020 marketing buying trends

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    Customer Engagement and Social Media top the list of services the UK’s leading marketing professionals are sourcing in 2020.

    The findings have been revealed by the Digital Marketing Solutions Summit and are based on delegate requirements at this summer’s recent event.

    Delegates registering to attend were asked which areas they needed to invest in during 2020 and beyond.

    A significant 73% are looking to invest in Customer Engagement, followed by Social Media and Marketing Strategy (both 70%).

    Just behind were Lead Generation & Traffic (63%) and Email Marketing (60%).

    % of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (Top 10):

    Customer Engagement 73%
    Social Media 70%
    Strategy 70%
    Lead Generation & Tracking 63%
    Email Marketing 60%
    Content Management 57%
    Conversion Rate Optimisation 57%
    CRM 53%
    Online Marketing Campaigns 53%
    Online Advertising 47%

    To find out more about the Digital Marketing Solutions Summit, visit https://digitalmarketingsolutionssummit.co.uk.

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    Stuart O'Brien

    All stories by: Stuart O'Brien