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Buying Trends

Customer Engagement Tops 2020 marketing buying trends

Customer Engagement and Social Media top the list of services the UK’s leading marketing professionals are sourcing in 2020.

The findings have been revealed by the Digital Marketing Solutions Summit and are based on delegate requirements at this summer’s recent event.

Delegates registering to attend were asked which areas they needed to invest in during 2020 and beyond.

A significant 73% are looking to invest in Customer Engagement, followed by Social Media and Marketing Strategy (both 70%).

Just behind were Lead Generation & Traffic (63%) and Email Marketing (60%).

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (Top 10):

Customer Engagement 73%
Social Media 70%
Strategy 70%
Lead Generation & Tracking 63%
Email Marketing 60%
Content Management 57%
Conversion Rate Optimisation 57%
CRM 53%
Online Marketing Campaigns 53%
Online Advertising 47%

To find out more about the Digital Marketing Solutions Summit, visit https://digitalmarketingsolutionssummit.co.uk.

3D Digital Signage – 2018’s breakout retail buying trend

3D Digital Signage is the most sought after solution by retail marketers in this year, followed by Digital Billboards and Video Walls.

The findings have been revealed ahead of the Digital Signage and Interactive Solutions Summit, which takes place in September.

Delegates registering to attend the event are asked which products and services they need to invest in during 2018 and beyond.

A significant 57% are looking to invest in 3D Digital Signage solutions, with 35.7%% sourcing Digital Billboards.

Just behind were Mobile/Interactivity (35.7%), Video Walls (35%) and Content Design & Aesthetics (29%).

“It’s no surprise that 3D Digital Signage solutions top the list of areas our delegates were most interested in,” said Digital Signage and Interactive Solutions Summit Event Manager Jessica Deluca. “But the full table provides a valuable insight into signage trends within the retail sector.”

% of delegates at the Digital Signage and Interactive Solutions Summit sourcing specific products & services (Top 10):

3D Digital Signage – 57.1%
Digital Billboards – 35.7%
Mobile/Interactivity – 35.7%
Video Walls – 35.7%
Content Design and Aesthetics – 28.6%
Menu Boards – 28.6%
Wayfinding – 28.6%
Cloud-Based Digital Signage – 21.4%
Content Management – 21.4%
Internet of Things – 21.4%

To find out more about the Digital Signage and Interactive Solutions Summit, visit https://forumevents.co.uk/events/digital-signage-interactive-solutions-summit.

Print Machine

Print Services: 2018 buying trends revealed

Digital Print (Colour), Brochure Printing and Banners & Posters top the list of solutions the UK’s leading print marketing professionals are sourcing in 2018.

The findings have been revealed following the Print & Digital Innovations Summit, which took place in November.

Delegates who attended the event were asked which areas they needed to invest in during 2018 and beyond.

A sizeable 70% are looking to invest in Digital Print (Colour) services, with 65% sourcing Brochure Printing solutions and 60% looking for Banner & Poster printing.

Just behind were Creative & Design Services (55%) and Digital Print (Large Format) at 52%. Direct Mail services remain in high demand, with 50% of delegates expressing their interest.

“It’s probably no surprise that Digital, Brochure and Banner printing top the list of areas our delegates were most interested in,” said Print & Digital Innovations Summit Event Manager Sam Walker. “But the full table provides a valuable insight into trends within the print sector.”

% of delegates at the Print & Digital Innovations Summit sourcing certain products & solutions (Top 10):

Digital Print – Colour – 70%
Brochure Printing – 65%
Banners & Posters – 60%
Creative & Design – 55%
Digital Print – Large Format – 52%
Direct Mail Print – 50%
Print on Demand – 45%
Exterior & Interior Signage – 43%
Interactive Marketing Campaigns – 37%
Packaging & Labels – 35%

For more information about the next Print & Digital Innovations Summit, which takes place on November 22nd 2018, click here.

digital marketing

Digital Marketing: 2018 Buying Trends

Email Marketing, Web Analytics and CRM top the list of solutions the UK’s leading digital marketing professionals are sourcing in 2018.

The findings have been revealed during the build up to the Digital Marketing Solutions Summit, which takes place on May 15th. Delegates attending the event are asked which digital marketing solutions they needed to invest in during 2018 and beyond.

Over half were looking to invest in Email Marketing and Web Analytics solutions, with 49% sourcing CRM solutions. Just behind were Social Media, Content Management, Digital Strategy and SEO.

“It’s probably no surprise that Email Marketing and Web Analytics top the list of areas our delegates are most interested in,” said Digital Marketing Solutions Summit Event Manager Sam Walker. “But the full table provides a valuable insight into trends within the digital marketing sector.”

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (top 10):

Email Marketing – 56%

Web Analytics – 51%

CRM – 49%

Social Media – 47%

Online Marketing Campaigns – 45%

Content Management – 44%

Online Strategy – 44%

SEO – 40%

Data Capture – 40%

Mobile Marketing – 38%

To find out more about the Digital Marketing Solutions Summit, visit www.digitalmarketingsolutionssummit.co.uk.