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Buying Trends

Customer Journey Management the key priority for CX specialists for 2023/24
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Customer Journey Management, Customer Insights and Customer Engagement Channels are topping the list of solutions the UK’s CX professionals are sourcing for 2023/24, according to our exclusive research.

The findings have been revealed in the run up to the CX Solutions Summit, which takes place on October 19th in London and are based on delegate requirements.

Delegates registering to attend are asked which solutions they needed to invest in during 2023/24 and beyond.

Customer Satisfaction and Analytics Tools rounded out the Top 5.

Top 10 technologies being sourced by CX Solutions Summit delegates 2023/24:

Customer Journey Management

Customer Insights

Customer Engagement Channels

Customer Satisfaction

Analytics Tools

AI Personalisation

Chatbots

Customer Retention

Self Service

AI Applications

Sarah Beall, Managing Director at Forum Events & Media, said: “The way we match buyers and suppliers at the CX Solutions Summit gives us a unique insight into the types of products and services the industry is looking for right now. Not only does it mean we can deliver a highly-targeted B2B event with proven outcomes for all attendees, but we can deliver valuable insights into how the market is developing at what is a hugely exciting time for all stakeholders.”

To find out more about the CX Solutions Summit, visit https://cxsolutionssummit.co.uk. 

For more information about the buying trends data and the CX Solutions Summit, contact Mark Connell on 01992 374083 | m.connell@forumevents.co.uk

Revealed: The solutions marketers need in 2023
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Lead Generation & Tracking, Customer Engagement and Social Media top the list of solutions the UK’s leading marketing professionals are sourcing in 2023.

The data has been revealed by the Digital Marketing Solutions Summit, based on delegate requirements for this week’s event.

Delegates registering to attend were asked which areas they needed to invest in during 2023 and beyond.

The Top 5 is rounded out by Marketing Strategy and Multichannel.

The most in-demand services has changed markedly since May last year, when Lead Generation Pay Per Click and Google Ads topped the list.

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (Top 10):

  • Lead Generation & Tracking
  • Customer Engagement
  • Social Media
  • Marketing Strategy
  • Multichannel
  • Data Management
  • Email Marketing
  • Pay Per Click
  • AI
  • Google Ads

To find out more about the Digital Marketing Solutions Summit, visit https://digitalmarketingsolutionssummit.co.uk.

Digital marketing solutions: 2021 buying trends revealed
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Social Media Management, Customer Engagement and Lead Generation top the list of services the UK’s leading marketing professionals are sourcing in 2021.

The findings, updated from April this year, have been revealed by the Digital Marketing Solutions Summit and are based on delegate requirements at the recent event.

Delegates registering to attend were asked which areas they needed to invest in during 2021 and beyond.

A significant 61% are looking to invest in Social Media, followed by Customer Engagement at 58% and lead Generation & Tracking (55.6%).

Just behind were Google Ads (50%) and SEO (50%).

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (Top 10):

Social Media 61.1%

Customer Engagement 58.3%

Lead Generation & Tracking 55.6%

Google Ads 50.0%

Search Engine Optimisation 50.0%

Email Marketing 47.2%

Engagement Marketing 47.2%

Online Strategy 44.4%

Strategy Marketing 44.4%

Multi-channel Engagement 41.7%

To find out more about the Digital Marketing Solutions Summit, visit https://digitalmarketingsolutionssummit.co.uk.

Customer Engagement Tops 2020 marketing buying trends
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Customer Engagement and Social Media top the list of services the UK’s leading marketing professionals are sourcing in 2020.

The findings have been revealed by the Digital Marketing Solutions Summit and are based on delegate requirements at this summer’s recent event.

Delegates registering to attend were asked which areas they needed to invest in during 2020 and beyond.

A significant 73% are looking to invest in Customer Engagement, followed by Social Media and Marketing Strategy (both 70%).

Just behind were Lead Generation & Traffic (63%) and Email Marketing (60%).

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (Top 10):

Customer Engagement 73%
Social Media 70%
Strategy 70%
Lead Generation & Tracking 63%
Email Marketing 60%
Content Management 57%
Conversion Rate Optimisation 57%
CRM 53%
Online Marketing Campaigns 53%
Online Advertising 47%

To find out more about the Digital Marketing Solutions Summit, visit https://digitalmarketingsolutionssummit.co.uk.

3D Digital Signage – 2018’s breakout retail buying trend
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3D Digital Signage is the most sought after solution by retail marketers in this year, followed by Digital Billboards and Video Walls.

The findings have been revealed ahead of the Digital Signage and Interactive Solutions Summit, which takes place in September.

Delegates registering to attend the event are asked which products and services they need to invest in during 2018 and beyond.

A significant 57% are looking to invest in 3D Digital Signage solutions, with 35.7%% sourcing Digital Billboards.

Just behind were Mobile/Interactivity (35.7%), Video Walls (35%) and Content Design & Aesthetics (29%).

“It’s no surprise that 3D Digital Signage solutions top the list of areas our delegates were most interested in,” said Digital Signage and Interactive Solutions Summit Event Manager Jessica Deluca. “But the full table provides a valuable insight into signage trends within the retail sector.”

% of delegates at the Digital Signage and Interactive Solutions Summit sourcing specific products & services (Top 10):

3D Digital Signage – 57.1%
Digital Billboards – 35.7%
Mobile/Interactivity – 35.7%
Video Walls – 35.7%
Content Design and Aesthetics – 28.6%
Menu Boards – 28.6%
Wayfinding – 28.6%
Cloud-Based Digital Signage – 21.4%
Content Management – 21.4%
Internet of Things – 21.4%

To find out more about the Digital Signage and Interactive Solutions Summit, visit https://forumevents.co.uk/events/digital-signage-interactive-solutions-summit.

Print Machine

Print Services: 2018 buying trends revealed
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Digital Print (Colour), Brochure Printing and Banners & Posters top the list of solutions the UK’s leading print marketing professionals are sourcing in 2018.

The findings have been revealed following the Print & Digital Innovations Summit, which took place in November.

Delegates who attended the event were asked which areas they needed to invest in during 2018 and beyond.

A sizeable 70% are looking to invest in Digital Print (Colour) services, with 65% sourcing Brochure Printing solutions and 60% looking for Banner & Poster printing.

Just behind were Creative & Design Services (55%) and Digital Print (Large Format) at 52%. Direct Mail services remain in high demand, with 50% of delegates expressing their interest.

“It’s probably no surprise that Digital, Brochure and Banner printing top the list of areas our delegates were most interested in,” said Print & Digital Innovations Summit Event Manager Sam Walker. “But the full table provides a valuable insight into trends within the print sector.”

% of delegates at the Print & Digital Innovations Summit sourcing certain products & solutions (Top 10):

Digital Print – Colour – 70%
Brochure Printing – 65%
Banners & Posters – 60%
Creative & Design – 55%
Digital Print – Large Format – 52%
Direct Mail Print – 50%
Print on Demand – 45%
Exterior & Interior Signage – 43%
Interactive Marketing Campaigns – 37%
Packaging & Labels – 35%

For more information about the next Print & Digital Innovations Summit, which takes place on November 22nd 2018, click here.

digital marketing

Digital Marketing: 2018 Buying Trends
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Email Marketing, Web Analytics and CRM top the list of solutions the UK’s leading digital marketing professionals are sourcing in 2018.

The findings have been revealed during the build up to the Digital Marketing Solutions Summit, which takes place on May 15th. Delegates attending the event are asked which digital marketing solutions they needed to invest in during 2018 and beyond.

Over half were looking to invest in Email Marketing and Web Analytics solutions, with 49% sourcing CRM solutions. Just behind were Social Media, Content Management, Digital Strategy and SEO.

“It’s probably no surprise that Email Marketing and Web Analytics top the list of areas our delegates are most interested in,” said Digital Marketing Solutions Summit Event Manager Sam Walker. “But the full table provides a valuable insight into trends within the digital marketing sector.”

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (top 10):

Email Marketing – 56%

Web Analytics – 51%

CRM – 49%

Social Media – 47%

Online Marketing Campaigns – 45%

Content Management – 44%

Online Strategy – 44%

SEO – 40%

Data Capture – 40%

Mobile Marketing – 38%

To find out more about the Digital Marketing Solutions Summit, visit www.digitalmarketingsolutionssummit.co.uk.