Digital Print (Colour), Brochure Printing and Banners & Posters top the list of solutions the UK’s leading print marketing professionals are sourcing in 2018.
The findings have been revealed following the Print & Digital Innovations Summit, which took place in November.
Delegates who attended the event were asked which areas they needed to invest in during 2018 and beyond.
A sizeable 70% are looking to invest in Digital Print (Colour) services, with 65% sourcing Brochure Printing solutions and 60% looking for Banner & Poster printing.
Just behind were Creative & Design Services (55%) and Digital Print (Large Format) at 52%. Direct Mail services remain in high demand, with 50% of delegates expressing their interest.
“It’s probably no surprise that Digital, Brochure and Banner printing top the list of areas our delegates were most interested in,” said Print & Digital Innovations Summit Event Manager Sam Walker. “But the full table provides a valuable insight into trends within the print sector.”
% of delegates at the Print & Digital Innovations Summit sourcing certain products & solutions (Top 10):
Digital Print – Colour – 70%
Brochure Printing – 65%
Banners & Posters – 60%
Creative & Design – 55%
Digital Print – Large Format – 52%
Direct Mail Print – 50%
Print on Demand – 45%
Exterior & Interior Signage – 43%
Interactive Marketing Campaigns – 37%
Packaging & Labels – 35%
For more information about the next Print & Digital Innovations Summit, which takes place on November 22nd 2018, click here.