Social Media Management, Customer Engagement and Lead Generation top the list of services the UK’s leading marketing professionals are sourcing in 2021.

The findings, updated from April this year, have been revealed by the Digital Marketing Solutions Summit and are based on delegate requirements at the recent event.

Delegates registering to attend were asked which areas they needed to invest in during 2021 and beyond.

A significant 61% are looking to invest in Social Media, followed by Customer Engagement at 58% and lead Generation & Tracking (55.6%).

Just behind were Google Ads (50%) and SEO (50%).

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (Top 10):

Social Media 61.1%

Customer Engagement 58.3%

Lead Generation & Tracking 55.6%

Google Ads 50.0%

Search Engine Optimisation 50.0%

Email Marketing 47.2%

Engagement Marketing 47.2%

Online Strategy 44.4%

Strategy Marketing 44.4%

Multi-channel Engagement 41.7%

To find out more about the Digital Marketing Solutions Summit, visit https://digitalmarketingsolutionssummit.co.uk.