A survey of 200 IT leaders from global brands regarding how they plan website development projects shows that while 21% wouldn’t change anything about their planning process, 79% realise it could be better.

The data from Storyblok indicates that on the surface, website development planning seems to be working well for most companies because projects are planned months in advance. 29% plan projects 1-2 months in advance, 26% between 2-3 months ahead of time, and 18% are planning more than 3 months before development. The largest percentage typically develop a proof of concept in 1-2 weeks (31%), with 18% delivering one in less than a week.

Despite that, the fact that an overwhelming majority of IT leaders say they know their planning process could be better points to issues with how the time is spent and who’s involved in the collaboration. While 66% say they work closely with the marketing team on structural page and content changes for websites, only 30% involve them in making UX decisions. 34% acknowledge they need to do a better job of collaborating with the marketing team when planning projects.

To help developers and marketers plan digital projects together, Storyblok is introducing the Concept Room as part of Storyblok Labs, a place for users to test its latest features. The Concept Room is a digital whiteboard where you can visually map out your project structure. The concepts can be linked to components within Storyblok, which makes getting a project started fast and easy.

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “Collaboration between developers and marketers continues to be a struggle for most companies. As this data shows, IT teams like to think they’re working well with their marketing colleagues, but their actions prove otherwise. We built the Concept Room to make planning digital projects in Storyblok as collaborative and joyful as building them.”