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WEBINAR: Convert more opportunities with Digital Playback and the AlwaysOn Marketing Machine

Through a combination of enhanced attribution, optimised marketing and spend timely communications triggered by any predetermined event in a customer journey, the Go Inspire Group are successfully enabling brands to convert more opportunities at speed, on the road to recovery.

Nick Greatrex, Digital Director at Go Inspire Insight, shares his thoughts on improving conversion by solving the digital marketing attribution headache, check out the webinar here [17min to view].

Solving the Attribution and Conversion Rate Headache:

Digital Playback identifies browsers as individuals, linking the online and offline interactions that an individual customer or potential customer makes with your business, across all channels, in one journey. It optimises your conversion rates and marketing spend, showing you when to act, when to pull back, and which customer groups to focus on.

Some of our success stories:

  • 13% saved on digital marketing spend
  • 14% higher profit from Abandoned Baskets by using Direct Mail triggered by browsing data  
  • Improved social, email and paid search quality score, saving 1-2p per click and 2-5% more emails landing in inboxes
  • Budget saved on social, direct mail and display ad by selecting most engaged customers
  • Average customer saving of £17k per month

The AlwaysOn Marketing Machine:

Users can now capitalise on the increased engagement and standout direct mail enjoys over other channels – without compromising on timeliness. 

This is because Go Inspire’s AlwaysOn Marketing Machine direct mail manufacturing technology has evolved to the point where it’s possible to achieve a realistic price point for standard format pre-templated mailings for volumes as small as one record. Clients are sending cost-effective mail, that goes from ‘trigger’ to letterbox, in as little as 48 hours.

Some scenarios utilising this approach are:

  • Loyal customer starting to lapse
  • Overdue account
  • Repeat website visits
  • Item added to online basket
  • Contract nearing expiration
  • Annual statement & reminders 

Some of our success stories:

  • 14% higher profit from Abandoned Baskets
  • Inbound calls to contact centre have reduced by 9%.
  • Letter costs and processing costs of sending out new credit agreements have reduced from 10% to 3%.
  • 40% Postage saving
  • Annual production saving of c£270K from associated information design services

If you’d like to find out more information about how you can benefit from improved conversion rates and an agile ‘AlwaysOn’ Marketing Communication, click here or email info@goinspire.co.uk

WEBINAR: Maximise your time and gain the competitive advantage

By Woven Agency

Thriving in business means maximising your competitive advantages. That could be offering something no one else can or investing in ambitious, talented people. It might even mean employing insights-driven and creative branding agencies – like us. 

But the competitive advantage you really can maximise, no matter how big or small you are, is how you use your time. Because the better you use it, the more it’s worth – and this is especially true for sales and marketing teams.

As a brand agency, we’ve worked with numerous sales and marketing divisions and we know that while they want to spend their time actually selling and marketing, all too often they can’t. Instead, they’re chasing cold leads, rearranging meetings, writing emails from scratch, or struggling to remember who said what and when to their clients.

These teams don’t make the most of their time, which means they don’t make the most of their talent.

To prevent this, we use a user-friendly and highly automated CRM (customer relationship management) platform called HubSpot.

HubSpot’s sales pitch talks about attracting more customers and creating life-long advocates of your brand. And it does do that. But the message, to us, is simpler – it helps you spend less time doing what you shouldn’t, and more time doing what you should.

It takes those time-consuming tasks that slow down and infuriate your sales and marketing teams and makes them a simple part of your process. 

Which means less time doing manual tasks and more time creating marketing strategies, meeting clients, producing amazing creative, and closing deals.

Or more time at home with your family or on the sofa with a glass of Chablis. Whatever works for you.

To us, maximising your time is a competitive advantage, and HubSpot let you do it easily. And because we’re a HubSpot partner agency – which means they officially recognise we provide great service to our clients through their platform – we help companies use their time more effectively and more profitably.

So, if you want your time to be worth more, contact us at https://woven.agency.

And if you’d like to learn more about HubSpot, you can register for our ‘Unboxing HubSpot’s Growth Platform’ webinar – a 60-minute webinar on 14th August hosted by Woven & HubSpot to take you through everything you need to know about how HubSpot can improve your business.

WEBINAR REWIND: 100 Digital Tactics for Marketing Resilience and Growth, with Mapp Digital

Don’t worry if you missed last week’s online breakfast webinar from Mapp Digital – You can now re-watch the entire session online!

With the emergence of Covid-19 and social distancing, many businesses have had to refocus on their online channels, accelerating the need for digital transformation and better marketing. But competition for online customers has increased. Are you just going through the motions, or are you actually optimising your digital activity? 

To help digital marketers in these uncertain times, Mapp has developed The Digital Marketing Playbook, an interactive guide featuring 100 tactics that are proven to bring results whatever marketing objectives you’ve set for your business. Not only will the Playbook help you to plan your digital programmes more effectively, but it will also help you to build marketing resilience and agility, two essential ingredients for thriving in rapidly changing environments. 

Mapp ran an online breakfast event to introduce the Playbook and take you through how to implement some of the most useful digital tactics that it features. 

Here’s what you will gain from re-watching this popular session:

  1. 100 different tactics and ideas on how to acquire, nurture, grow and retain customers
  2. Best practice on how to implement a selection of the best tactics
  3. Learn how to bake agility and resilience into your marketing programmes 
  4. Easily prioritise tactics focusing first on the ones that will bring the largest ROI with the least effort 
  5. A Costa Coffee eGift Card worth £8 if you attend the live webinar and are among the first 300 people that register.

Webinar: 100 Digital Tactics to Get Through the Pandemic and Prepare for Growth

With the emergence of Covid-19 and social distancing, many businesses have had to refocus on their online channels, accelerating the need for digital transformation and better marketing. But competition for online customers has increased. Are you just going through the motions, or are you actually optimising your digital activity? 

To help digital marketers in these uncertain times, Mapp has developed The Digital Marketing Playbook, an interactive guide featuring 100 tactics that are proven to bring results whatever marketing objectives you’ve set for your business. Not only will the Playbook help you to plan your digital programmes more effectively, but it will also help you to build marketing resilience and agility, two essential ingredients for thriving in rapidly changing environments. 

On Tuesday 21st July, at 9AM BST, Mapp will be running an online breakfast event to introduce the Playbook and take you through how to implement some of the most useful digital tactics that it features. 

Here’s what you will gain from attending this popular session:

  1. 100 different tactics and ideas on how to acquire, nurture, grow and retain customers
  2. Best practice on how to implement a selection of the best tactics
  3. Learn how to bake agility and resilience into your marketing programmes 
  4. Easily prioritise tactics focusing first on the ones that will bring the largest ROI with the least effort 
  5. A Costa Coffee eGift Card worth £8 if you attend the live webinar and are among the first 300 people that register.

You can confirm your attendance for How to Get Through a Pandemic: 100 Digital Tactics for Marketing Resilience and Growth on the Mapp Digital website by clicking this link

WEBINAR REWIND: 5 Steps On How To Retain & Drive Customer Loyalty

If you missed last week’s Selligent webinar on how to retain & drive customer loyalty, don’t worry – You can re-watch the entire session online!

Understanding what your customers love most about your brand is the foundation to driving a successful loyalty program. Acquiring new customers can be time consuming and expensive. So once brands have worked hard to grow their loyal customer base, how do they then keep them that way – and why is it even more important during times like these?

The latest webinar in Selligent’s Masterclass series saw the company’s Director of Marketing for Northern Europe, Sam Counterman, and Customer Success Manager, Taylor Whiteley, outline five steps brands and marketers can take to develop a successful customer loyalty program.

Topics included:

  • Brand Loyalty: Short- and Long-term Strategy
  • Moments of Impact: Understanding the Customer Journey
  • Universal Consumer Profile: Customer Data Segmentation
  • Utilising Mobile Push: Omnichannel Communication
  • When and how to add value when it matters most

Click here to WATCH AGAIN!

WEBINAR: 5 Steps On How To Retain & Drive Customer Loyalty

Understanding what your customers love most about your brand is the foundation to driving a successful loyalty program. Acquiring new customers can be time consuming and expensive. So once brands have worked hard to grow their loyal customer base, how do they then keep them that way – and why is it even more important during times like these?

Join Selligent on June 11 for a webinar in their Masterclass series, as Selligent’s Director of Marketing for Northern Europe, Sam Counterman, and Customer Success Manager Taylor Whiteley outline five steps brands and marketers can take to develop a successful customer loyalty program.

Topics include:

  • Brand Loyalty: Short- and Long-term Strategy
  • Moments of Impact: Understanding the Customer Journey
  • Universal Consumer Profile: Customer Data Segmentation
  • Utilising Mobile Push: Omnichannel Communication
  • When and how to add value when it matters most

Click here to sign up today!

WEBINAR REWIND: Personalization – Get heard above the noise in a digital space

Last week Webeo hosted a webinar during which participants learned the secrets of enhanced digital strategy and innovative personalization software to ensure you keep your sales pipeline full – if you missed this essential session you can re-watch it again now.

In light of the current climate, business leaders globally are making significant changes to the day-to-day running of their organizations. The events industry is in hiatus, face to face meetings are not possible and your prospective customers are likely to be spending time in quieter offices with fewer colleagues around, or even working from home.

Webeo is passionate about personalization and knows that with the right strategy and tech, you’ll skyrocket your marketing measurables.  And, in turn, reap the rewards — whether that’s better engagement, increased conversions, higher retention-rate, or enhanced customer acquisition.

The webinar, ‘Personalization: Get heard above the digital noise’ was presented by Webeo’s Charlotte Everson, Social Influence and Rich Media Marketing Manager, Charlotte who shared actionable insights on the following 

  • Remote working: what does it mean for B2B organizations?
  • Cutting through the noise with relevant content
  • Why your B2B website is your most valuable asset
  • Your digital personalization strategy
  • How personalization can support your business in a remote working world

Watch again by clicking here

WEBINAR REWIND: Motivation Hacks for B2B Success While Working Remotely

If you missed last week’s Lead Forensics webinar about WFH motivation hacks, you can now watch the whole presentation again at your leisure.

In the fifteen minute session, you’ll discover:

  • The power of automation
  • Why communication matters
  • How to chose incentives that motivate everyone
  • How to align your teams from home
  • About your tech stack: CRM, website tracking and more
  • 5 quick-fire tips for boosting productivity, motivation and morale

Click here to watch the webinar in full

Every day, 98% of the businesses visiting your website leave without contacting your team. Wouldn’t it be great if you knew who they were, what pages they visited, and could gain access to contact details of key decision-makers from those visiting businesses.

Lead Forensics software helps more than 10,000 businesses across the globe to generate new business leads, convert existing sales pipeline and unconverted enquiries, win-back lapsed customers and support your existing customers like never before.

Its real-time alerts and in-depth analytics help unlock your website’s potential and keep you one step ahead of your competitors.

Click here for a free, no obligation trial.

WEBINAR: Website visitor tracking: driving business forward in the current climate

CLICK HERE TO REGISTER FOR WEBINAR

Lead Forensics helps more than 10,000 organizations across the world supercharge their business, their websites and their sales pipelines. The innovative tool helps B2B professionals generate leads, convert existing pipeline prospects, win back lapsed clients, and transform the service they provide existing customers.

Utilizing intelligent reverse IP tracking technology and a global leading database of business IP addresses, Lead Forensics identifies your site visitors and alerts you in real-time. Users are also provided with contact details of key decision-makers and website visitor journey analytics. This unlocks your site’s potential and keeps you one step ahead at all times.

Our latest webinar showcases how reverse IP tracking software like Lead Forensics can support your business in a remote working environment. In these unprecedented times, more and more decision-makers and their teams are working from home. To grow your business and maximize success, B2B professionals need to embrace the right tools to drive their business forward.

Holly Tripp, EMEA Event Marketing Manager at Lead Forensics, will be hosting the webinar, ‘Website visitor tracking: driving your business forward in the current climate’ on Thursday 16 April 2020 at 11am GMT and 2pm EST/11am PST. Holly will be talking about the following:

  • What is website visitor tracking?
  • Do I need it if I use Google Analytics?
  • Reverse IP tracking: everything you need to know

Take advantage of a complimentary FREE trial when you register to see for yourself!

Link to register: https://bit.ly/3c82tSj

WEBINAR: Personalization – Get heard above the digital noise

CLICK HERE TO REGISTER FOR WEBINAR

In light of the current climate, business leaders globally are making significant changes to the day-to-day running of their organizations. The events industry is in hiatus, face to face meetings are not possible and your prospective customers are likely to be spending time in quieter offices with fewer colleagues around, or even working from home. 

It’s safe to say that now more than ever, marketers and consumers alike are relying on digital media and technology. So, for maximum success while working remotely, an enhanced digital strategy and innovative personalization software are absolute necessities to ensure keep your sales pipeline full.

At Webeo, we’re passionate about personalization. We know that, with the right strategy and tech, you’ll skyrocket your marketing measurables.  And, in turn, reap the rewards — whether that’s better engagement, increased conversions, higher retention-rate, or enhanced customer acquisition.

Whatever your business goals, personalization can help you cut through the noise. 

Webeo will be hosting a complimentary webinar, ‘Personalization: Get heard above the digital noise’ on Thursday 23rd April at 3pm BST.  Presented by Webeo’s Charlotte Everson, Social Influence and Rich Media Marketing Manager, Charlotte will share actionable insights on the following 

  • Remote working: what does it mean for B2B organizations?
  • Cutting through the noise with relevant content
  • Why your B2B website is your most valuable asset
  • Your digital personalization strategy
  • How personalization can support your business in a remote working world

Webeo would like to invite you to join them for this webinar. To register, please click on this link – https://www.webeo.com/personalization-heard-above-digital-noise

Live webinar details

  • Date: 23rd April 2020
  • Time: 3.00 pm BST

If you have any questions as to how Webeo can support you today, please get in touch with Webeo directly on enquiries@webeo.com.

For further information, please visit www.webeo.com

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