• INDUSTRY SPOTLIGHT: Brightsource

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    Brightsource

    We’re Brightsource, the data-driven production experts.

    We help our clients have better and more cost-effective conversations with their customers, across print and digital channels.

    We achieve this by harnessing the best possible people, technology and tools for each project. Our strengths include:

    1. Helping clients transition from product-led to customer-led direct marketing.

    2. Providing data automation for complex direct marketing programmes – enabling more relevant, rapid responses.

    3. Delivering integrated multichannel marketing for a seamless customer experience.

    We have over 120 people across three offices across the UK (Edinburgh, London & Cheltenham). We work across sectors, with particular specialisms in financial services and charity.

    For example, we’ve been working with Lloyds Banking Group and British Heart Foundation each for over 10 years, continually improving their processes and direct marketing results.

    www.brightsource.co.uk

    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien