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Toby Cruse

Design-ME-Textiles

Design ME Textiles Launches London’s First 24-Hour Textile Studio

A new textile-printing studio has launched, providing an affordable space for students, graduates, textile designers and print enthusiasts.

Design ME Textiles is the brainchild of Design Graduate Michelle Smith, who came up with the innovative idea while at university.

Smith found that the lack of access in the textiles studio prevented her from carrying out the textile processes that she needed for her final collection.

With the issue continuing after graduation and the continual struggle to find a studio that could help her continue printing as well as teaching her about all the different textiles techniques she wanted to learn, she turned frustration into a business and the idea was born.

Design ME Textiles now offers screen-printing, dye and digital fabric printing facilities, as well as weekly workshops. Monthly memberships are available in four different options, catering to everyone’s needs (this also includes a ‘pay as you go’ option).

Members include renowned menswear designers Alex Mullins and Liam Hodges.

Based in Peckham’s undercover art district, Design ME Textiles hopes to establish itself as a textile one-stop shop, supporting many different designers from start-up to well-established businesses, where collaborations and important network connections can be established for the long-term greater good of the creative industry.

Kodak

New owner for Kodak ‘imminent’, say reports

US technology company Kodak has brought forward the announcement of its Q4 and 2016 figures by a week, with expectation mounting that the company will also announce the identity of the new owner of its high-speed inkjet business – with Xerox a firm favourite to become the new home for the business, according to Print Week.

In March last year Kodak announced plans to sell the Prosper high-speed inkjet product line, together with its new 1,800dpi Ultrastream inkjet technology that it targeted at OEM partners. The deal had hoped to be finalised by the end of 2016.

During the initial announcement, Jeff Clarke, Kodak Chief Executive, described the likely buyer as having greater scale and go-to-market resources in digital printing markets, with “hundreds or possibly thousands” of sales and business development professionals worldwide. This narrowed the filed of likely trade buyers down to just a handful of possible purchasers, with Xerox leading the pack.

In 2013 Xerox acquired French inkjet developer Impika and has stated that it intends to grow its inkjet offering organically and through acquisitions.

Turnover for the group currently is over £9bn. Independent investment bank Sagent Advisors have managed the sale, along with European corporate finance firm DC Advisory.

Potential interest from a Japanese buyer has also been rumoured through both companies links with Japanese investment bank Daiwa.

Kodak will continue to retain the legacy Versamark inkjet business.

www.kodak.com

Close Brothers

Digital Finance Initiative Launched By Close Bothers

A new initiative to provide soft lending against digital print assets for UK SME printers has been announced by Close Brothers Asset Finance.

The product will enable businesses to fund digital assets without the need to provide any deposit or guarantees, helping printers preserve cash and also help them to make a quick decision in a fast-moving part of the market.

David Bunker, assistant managing director of Close Brothers Asset Finance’s print division, said: “We’ve had our eye on the digital market for some time. Everybody’s been talking about it for so many years but now nearly every print company has some sort of digital print engine, some more than others.”

The traditional banking view held by Bunker was that digital printers represent little value, making them a challenge to underwrite, with this being the main reason that the vendors themselves have often provided finance.

Bunker added: “We’ve seen a space in the market where customers want something that’s not related to consumables. With this we are underwriting the customer rather than the asset, so it’s a traditional hire purchase to fund the machine over three or four years. Using hire purchase instead of renting the asset they get the tax benefit from it and so it’s been a customer-driven product really.”

Any type of new or ex-demo digital production printing machines will be considered through the initiative, including high-speed, high-capacity printers for commercial printing and in-house departments to continuous -feed printers for high-volume printing.

Marketing teams concerned CEOs are out of touch with tech

Employees are worried about not having support from management as senior staff members believe there is a disconnect in the boardroom when it comes to new technologies.

A study by digital specialist Squiz revealed that just 27 per cent of marketing teams work closely with their CEO, as it’s admitted they believe that over half of executives outside of their department make use of marketing without understanding its effect on revenue.

97 per cent of global marketers believe that technology has allowed their department to become more strategic, allowing for greater planning and increased revenue.

Even with how the department believes marketing technology, or martech, is important to their business, over a quarter feel that they aren’t confident in setting goals the whole business can understand and support.

“In a world where marketing, technology and digital are fundamental  to the business strategy in order for organisations to gain and maintain a leading edge over competitors, it’s quite alarming that such a high proportion of senior marketers feel the C-suite don’t understand the value of marketing,” said founder and director of We Are Adam, Leon Milns. “The CEO needs convincing on the value that marketing technology can bring.”

In the past year, just three per cent of businesses have invested in marketing technology, and experts are shocked to find that even with these numbers, only a third of marketers believe their department’s value is understood by executives.

“As martech is being used by the rest of the business, marketers need to be more confident that its value is being communicated,” said Neil Davis, managing director for the UK and Europe at Squiz. “They must ensure that they are using technology beyond its basic capabilities so that they can make maximum impact at a business level.”

Mapp

Industry Spotlight: Say hello to Mapp

Mapp is one of the largest independent digital marketing technology companies in the world.

Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services, including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.

Mapp has more than 3,000 customers including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

FORUM INSIGHT: Where have good business manners gone?

“Manners maketh man.” William of Wykeham, pictured, (1324 – 1404), Motto of Winchester College and New College, Oxford

Maybe it’s my age (61), or my upbringing (middle class Brit), but am I the only one to notice the abyss into which the use of good manners has plummeted in recent years? Nowadays it seems acceptable to:

– Transact entire business deals without speaking to anyone-just use email.

– Not answer your phone, not reply to messages.

– Not turn up to meetings, or arrive late.

– Conduct a conversation with two people at the same time-when one is on the phone.

– Use poor spelling and grammar.

– Dress without any consideration for the occasion, or with respect to others.

This (very) short list is indicative of a much wider malaise that increasingly illustrates that people don’t care how their ill mannered and boorish behaviour affects others. Of course, technology has helped tremendously in allowing this rude and thoughtless behaviour to proliferate: The telephone, once a godsend that allowed people to communicate quickly and personally has now become almost defunct in business (and the most antisocial of instruments in our personal lives).

When I was first in business the telephone was an effective means of communication. So much more could be achieved when talking rather than writing. It was efficient, personal and productive. But that has now changed courtesy of the invention of the loathsome Voicemail.

It has bred a generation of people who hide behind a technology that allows them to avoid any personal contact. I refused to allow a Voicemail system in our office as it is a barrier between ourselves and our customers, who deserve better than to be met with a disembodied recording when they have taken the time and trouble to call us.

If Voicemail has made it easy to ignore any form of live interaction with people, Email has allowed it to become endemic and embedded in our business activities. Here is the ultimate tool designed to allow you to conduct business devoid of any live communication or conversation.

Add to this toxic mixture of rudeness, the rise of the call centre, and you now have the ultimate weapon of mass discourtesy. No longer will anyone running a company have to talk to their customers. As a final snub, ensure no individual’s contact details appear on your website, and you are cocooned against any contact with the outside world.

What a way to do business, what a way to treat your customers, what an attitude of ignorance and arrogance.

We have more ways than ever to communicate-unfortunately all of them increasingly impersonal and lacking the means to create any proper business relationship. So why do you need to care about what people think of you?

“Politeness and consideration for others is like investing pennies and getting dollars back.” Thomas Sowell (1930 -)

But it gets worse. The days when a ‘man’s word was his bond’ is a thing of the past (unless you’re Marcus Lemonis from the TV series ‘The Profit’, where deals still seem to be done on the basis of one’s word and a handshake).

I speak from experience here. I used to run events for senior executives. Without exception some always failed to turn up, failed to tell us they won’t be attending. It seemed an alien concept to them that they have broken their word, been discourteous to us and the people they were due to meet. But hey, what’s it matter, why should they care, it suited them to change their plans and to hell if their thoughtless behaviour inconvenienced others.

From the top to the bottom it’s the same. It was a standing joke in our office (in the US) that if we had 10 candidates coming for interviews, probably only three would turn up. Then dressed so informally it looked as though they had just come from the beach. Haven’t they heard the expression ‘you only have one chance to make a good impression?’

The failing of modern day bad manners reaches its nadir on the subject of poor spelling and grammar. SMS has singlehandedly raised a generation of people who can conduct complete conversations without the use of a vowel. And despite the wonderful invention of Spellchecker, barely a day goes by where I don’t see letters and promotional material littered with spelling and grammatical howlers.

The detritus of a lazy mind and careless attitude. Even technology cannot help these people it seems. Why is this bad manners? Because it shows you just don’t care, that you can’t be bothered to make an effort when communicating with someone. It also displays your ignorance. Where has all this lack of courtesy come from? Aside from technology, another major cause is the sheer number of customers huge corporations now have. This makes it not only impossible, but unnecessary, to care how they are treated. How can AT&T with 121 million customers possibly hope to treat each one with any courtesy beyond the bland scripted comments from their call centre operatives? Indeed why should they care?

There’s another 100 million prospects out there being treated equally badly by their competitors. So every day thousands will be swapping from one crass corporate entity to another in the hope they’ll be better treated. They won’t.

“Rudeness is the weak man’s imitation of strength.” Eric Hoffer (1902 – 1983)

Television doesn’t help either. Unfortunately Kevin O’Leary on TV’s Shark Tank has become the latest TV star to display a boorish disregard for good manners. While at times his comments on the wannabe entrepreneurs’ business plans can be amusing, all too often it quickly plummets into a nasty and casual disregard for their feelings. It may make good television but it’s certainly not good manners.

If the likes of O’Leary (let alone ‘The Donald’, Simon Cowell, etc) can make discourtesy acceptable behaviour, what hope is there for the rest of us? What example is it setting to the millions watching their mindless, thoughtless comments?
Why has the World turned its back on good manners, courteous behaviour and politeness? Is it just too much effort?

Good Manners cost nothing but can achieve so much, or as Clarence Thomas said: “Good manners will open doors that the best education cannot”.

And with the lack of education out there, many people need all the help they can get. Good manners may not be the sole reason you advance in life, but bad manners will ensure you will rarely reach your potential.

Industry Spotlight: Making technology deliver

At Tengio we create immersive digital solutions for businesses. Taking you from the design phase, all the way through to completion. We are a team of designers and software developers based in East London with expertise in Mobile apps, Virtual and Augmented Reality solutions.

Founded in 2014, we’ve partnered with some of the world’s leading brands creating apps featured multiple times on Google Playstore. We have also been selected to be part of the new Google Developer Agency program. Working at the cutting edge – Making technology deliver – Creating stunning customer solutions is what gets us going!

For more information, follow Tengio on Facebook, Twitter or click here

 

 

Questions raised over post-Brexit & Trump audiences

Two thirds of marketers are questioning their brand audiences following the surprise political turns on both sides of the Atlantic.

94 per cent are now endeavouring to reevaluate their audiences’ priorities after only just under half admitted they didn’t believe they were tailoring their campaigns correctly, according to a new study.

The survey by Greenlight Digital showed that 37 per cent are now making the move to target niche and subsets of their audience to better understand if they are tapping into the ‘right conversation’ for their business.

The findings also revealed a split in the marketing industry, as while 27 per cent didn’t want to overstep boundaries when finding out personal information of their audience, another 28 per cent believed that there were too many restrictions and red tape preventing them from getting all the data they need.

Many marketers raised concerns that gaining too much information will risk alienate people, and only between 13 and 19 per cent feel comfortable focussing their targeting on factors like religious beliefs and ethnicity.

“As this year progresses, the ever-turbulent political agenda will continue to keep everyone on their toes, so marketers should consistently collect the necessary data insights and information on their customer,” said Andreas Pouros, CEO and co-founder of Greenlight Digital.

“It may seem daunting but if marketers take advantages of data services that are out there to support them and take the time to dig a little deeper, they will be closer to guaranteeing their brand is participating in the right conversations.”

Vinnie Jones takes a punt at the crisp industry

Vinnie Jones is set to follow in the footsteps of fellow former footballer Gary Lineker as he becomes global brand ambassador for the London Crisp Company.

The footballer-turned-actor has become the inspiration for the crisp company’s special edition flavour, ‘Salt and Vinnie-gar’ as the company to gain traction within the £1 billion UK crisp market.

Jones’ venture into the crisp industry has reminded the public of his feud with rival and face of Walkers crisps Linkeker some 20 years ago.

The BBC sports presenter and ex-England player once described the former Wales captain Jones as “just a self-hyped personality,” while Vinnie threw toast at Gary in retaliation.

“Britain’s best loved hard-man is the perfect inspiration for the London Crisp Company’s classic flavour,” said Tom Lock, founder of the London Crisp Company.

“Our Salt & Vinnie-gar crisps are a no-nonsense flavour with a classic crunch, and Vinnie’s links with London make him our ideal partner as we look to grow to expand internationally and become a major player in the UK Snack Market”

BBC bring Planet Earth II to Snapchat

BBC is launching an exclusive companion series to Planet Earth II for social media app Snapchat.

Featuring never-before-seen footage filmed for the series, it will appear on devices a day before the US and Canadian premier of the Sir David Attenborough-voiced show.

Sir David won’t feature in the Snaps, however, with Academy Award nominated actress Sophie Okonedo narrating.

The new footage has been specifically selected for vertical mobile viewing, the standard for Snapchat content.

Each episode will keep to the theme of the episode, but promises to feature storylines not featured anywhere else.

Nick Bell, Vice President of content for Snap Inc, the company behind the social media service, explained that for millions of Snapchatters, the app is “their first screen.”

“This will be their first introduction to the unbelievable cinematic quality, storylines and stunning visuals of the Planet Earth franchise,” said Mr Bell. “We can’t wait for our community to get to experience it.”

The collaboration is the latest in a growing number of partnership’s between Snapchat and major brands, including Adidas, Starbucks and magazines like Vice and Cosmopolitan.

Spanning over 40 different countries over the course of three years of filming, the series has already met with positive reception from audiences. This deal is expect to reach a completely new audience, however, as Snap Inc believes that many of their users turn to Snapchat before anywhere else.

“This collaboration is all about taking a mobile-first approach to our amazing natural history landmarks,” added Tim Davie, CEO of BBC Worldwide. “Reaching untapped audiences to showcase jaw-dropping content on Snapchat is the perfect way to pay testament to the film-makers who produce these world-class shows.”