Digital Marketing Solutions Summit | Forum Events
There’s just one free guest pass available for Digital Customer Engagement Summit next month.
It takes place on October 15th at the Hilton London Canary Wharf and will allow you to:
Sourcing new suppliers, solutions and innovations is time-consuming and, frankly, dull. Hours of Googling, arranging meetings and travel… but there is another way.
The Print & Digital Innovations Summit is the answer.
14 November – Hilton London Canary Wharf
This one-day event will give you the opportunity to meet with innovative and budget-saving suppliers, face-to-face, based on your own individual requirements.
No time wasted. And no hard sell.
It’s free for you to attend, plus lunch, refreshments are included.
But you should register now to avoid disappointment as we have a limited number of free VIP places.
The suppliers attending will cover the full range of solutions you may require, and include:
This is one day of ‘speed dating’ for business, and you’ll also have the opportunity to attend inspirational seminar sessions and network with like-minded professionals throughout the event.
Places are limited, so register today!
We have just one free VIP place left for the Digital Signage & Interactive Solutions Summit.
If you are looking for inspiration, new solutions and to reduce your expenditure, register now as this place will go quickly!
This unique two-day event takes place on September 23rd & 24th at the Radisson Blu Hotel, London Stansted.
Register here for the opportunity to:-
Our seminar programme includes:
The Psychology of the Consumer: What You Really Need To Know– by Andrew Busby, Retail Reflections
Technology Transformations Happening in Digital Signage & Kiosks Today– Ben Cope, Quividi
Storytelling with Digital Signage– Peter Critchley, Beaver Group
You will be joining representatives from:
Would you like to join them? Book today!
The best times to send a marketing email are around 10am, shortly after people arrive at work and have their morning coffee, and 1pm, when people are catching up on emails after lunch.
That’s according to the latest quarterly report from GetResponse, which analyzed around 4 billion emails sent by its customers from January to June 2019, in 126 countries across 19 industries.
Similar to its previous reports, it has seen an increase in click-through rates later in the afternoon, around 6 PM when many people return home.
Other key findings include:
To read the full GetResponse Report, click here.
By KPM Group
The introduction of GDPR has undeniably made life a little more difficult from a marketing (and particularly a digital marketing) perspective. And while most organisations are taking steps towards compliance, many still have a long way to go.
It’s not a consistent story; on average“UK marketers consider their organisations to be just over 82% compliant with GDPR” – with a fifth even claiming 100% compliance.
However on the retail side, GDPR is being met with some resistance due to the cost of compliance, and a fear of losing essential data. Meanwhile charities (who hold sensitive information and cannot risk public distrust) are faring better, but a lack of confidence is still evident across the board.
Get GDPR confident
The birth of GDPR gave rise to a greater understanding of the value of personal data, and how it can be misused. The greatest challenge for companies post-GDPR is the rebuilding of consumer trust, and the relationships that go with it.
“GDPR has exposed many unwitting individuals to the scope and nature of the data held about them, so looking forward organisations must demonstrate that they can be trusted to operate ethically and fairly with the information they process, and keep subjects informed.”
Within the parameters of GDPR, marketers must reconsider the most effective marketing and communication channels. So how about revisiting the old, as new?
Using direct mail to build trust
Direct mail marketing isn’t impeded by as many restrictions as email (you don’t always need consent for postal marketing), and therefore offers a legitimate way to contact customers and prospects who are otherwise unreachable.
From a trust and relationship perspective, you can use post to direct customers online and encourage opt-in consent – placing the power literally in their hands, and reinforcing their position as a valued customer.
Furthermore, mail achieves higher rates of engagement and conversion than emails, with 87% of direct mail recipients influenced to buy something online. And that’s not to the exclusion of digital marketing: a MarketReach study proved that mail primes other channels, meaning that emails and social media promotions may be better received – and remembered – if the recipient has received mail beforehand.
There is still a long way to go for companies and their handling of personal data, but looking to the future, GDPR could potentially teach businesses a great deal more about their customer base. Digital still has its place, but we’re seeing a very clear reason that postal marketing is still alive and kicking.
Find out more
Need a bit more guidance? Talk to us, make the most of mail, and get GDPR confident.
This article is abridged from KPM Group’s report, GDPR: Build Trust With Direct Mail. Read the full version here.
Online shopping accounts for almost 10% of total retail sales. With 1% of websites infected by malware during any given week, these purchasing sites can post a threat to consumers.
A study by Panda Security surveyed 1,000 Americans, asking them what the most important credibility factor is when making a purchase online.
The survey found that:
● 29.3% of respondents cited a secure URL (https) as the most important factor
● 18% of respondents cited a testimonials and reviews as the most important factor
● 8.6% of respondents cited familiar methods of payment as the most important factor
● 7.3 % of respondents cited trust badges as the most important factor
● 4.9% of respondents cited available contact info as the most important factor
● 4.4 % of respondents cited website design as the most important factor
Panda says that while an ecommerce site should have all of these credibility factors to keep it secure, it’s also important to note which ones consumer’s value. The top two factors were a secure URL (https) and testimonials and reviews, so be sure you have both on your site.
For more information on these credibility factors, read the full study here.
Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Digital Signage.
It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.
So, if you specialise in Digital Signage solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on j.howe@forumevents.co.uk.
Here are the areas we’ll be covering, month by month:
Sept – Digital Signage
Oct – Brochure Printing
Nov – Creative & Design
Dec – Online Strategy
For more information on any of the above topics, contact James Howe on j.howe@forumevents.co.uk.
Don’t miss out! Register today for the Digital Signage & Interactive Solutions Summit. It’s free for you to attend and could help you reduce your expenditure by matching you up with innovative suppliers who match your business requirements.
But we have just two free VIP places left, so register today to avoid disappointment. Here’s why you should attend:
Taking place on September 23rd & 24th at the Radisson Blu Hotel, London Stansted, the Digital Signage & Interactive Solutions Summit provides a platform for new business connections.
But act swiftly! There are just two free VIP places left – register today!
The Print & Digital Innovations Summit is taking place this autumn – don’t pass up this opportunity to mingle with the best of the UK marketing scene.
14 November 2019 – Hilton London Canary Wharf
I have a free VIP priority pass for you. This ticket will give you the opportunity to meet with suppliers based on your own unique requirements, attend a series of seminars and network with like-minded senior customer service professionals.
Your VIP pass also includes complimentary lunch and refreshments.
Unlock your priority pass here and join representatives from:
Confirm your VIP ticket here or visit www.printinnovationssummit.co.uk to find out more.
OneTrust and the Data & Marketing Association (DMA) have entered a strategic partnership to equip marketers with the tools, training and resources needed to successfully build, implement and scale responsible marketing programmes that comply with global privacy laws including the GDPR and CCPA.
As the DMA’s Responsible Marketing Partner, OneTrust will work with the organisation to provide software tools, training, resources and thought leadership to help marketing departments to responsibly manage, protect and administer customer data.
The GDPR and CCPA created new compliance challenges for marketers to maintain compliance while delivering customised user experiences. The partnership includes supporting the “Data Privacy: An industry perspective 2019” research. This latest survey is currently open to anyone working in the data & marketing industry to share their latest views.
The partnership includes:
“As the industry association representing the data and marketing industry, acting responsibly while also creating engaging experiences that put customers first is a core tenet of our Code. In OneTrust we have found a partner that shares these key values and the belief in a customer-centric approach to data and privacy,” said Rachel Aldighieri, MD of the Data & Marketing Association (DMA). “The partnership will also offer added benefit to our members, offering them access to a range of additional tools, training and resources to not just comply with privacy laws, but truly put the customer at the heart of their business. Giving them a competitive advantage by developing trust through their approach to data and privacy.”
“Becoming the DMA’s Responsible Marketing Partner was a natural fit; we share a mission to equip marketers for success while maintaining compliance with the evolving regulatory environment,” said Kabir Barday, CEO and Fellow of Information Privacy (FIP), OneTrust. “We’re excited to build upon our existing partnership and launch new research and resources for marketers. Together we’re able to provide members access to the OneTrust PreferenceChoice suite of marketing compliance tools, resources, research and best practices to responsibly manage and protect customer data.”