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Stuart O'Brien

Print & Digital Innovations Summit

Buyers and suppliers to converge at the Print & Digital Innovations Summit
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Registration is now open for VIP delegate spaces or supplier stands at the Print & Digital Innovations Summit, which takes place on November 22nd 2018 at the Hilton London Canary Wharf.

The Summit is a highly focused event that brings print professionals together for one-to-one business meetings, interactive seminars and valuable networking opportunities.

Throughout a full working day delegates will meet with credible solution providers who will be able to talk through requirements, concerns and obstacles, offering the best advice as well cost saving solutions.

Attendees will also learn about the latest printing trends in educational seminar sessions led by some of the industry’s leading lights. Here’s what delegates thought of the 2017 event:

“The ‘speed dating’ approach was excellent and meant we had time to chat to the companies that related to our needs”
VisitScotland

“Good event, location, mix of suppliers, appointment duration and professionally organised and run”
BT

“The Print & Digital Innovations Summit was a valuable event which enabled me to speak to a range of suppliers all eager to do business. The appointments format was a great way to quickly establish our objectives and work out an action plan. Highly recommended”
Fintrax Group

“It was a first time for me, and I appreciated meeting the different suppliers quickly but efficiently. I look forward to the next one”
Decathlon

“The event was very helpful and a success. It’s opened our eyes to opportunities. Really great convenient way to meet suppliers and learn more about the industry. Great hosts!”
Flannels

Sam Walker, Event Manager at Forum Events, said: “As a print professional we know your time is precious, valuable and limited. You tell us who you want to meet. We handle all the details.

“The Print & Digital Innovations Summit is also a tremendous opportunity to learn new skills and network with peers – we look forward to welcoming everyone on the day.”

To secure a complimentary delegate place, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

Digital Signage

Learn the real value of digital signage
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The Digital Signage & Interactive Solutions Summit is an industry event unlike any other you’ve attended.

It takes place on September 24th & 25th 2018 at the Radisson Blu Hotel, London Stansted – and, as one of just 60 VIP guests, you can attend the Digital Signage & Interactive Solutions Summit for FREE.

REGISTER FOR YOUR FREE PLACE HERE

Your VIP place includes meetings with matched solution providers, networking opportunities and access to educational seminar sessions, hosted by industry thought leaders.

In his session Digital Retail: The Bottom Line, Beaver Group Managing Director Peter Critchley will frame the opportunities presented by technology for digital signage, interactivity and mobile apps, providing real insight into the importance and opportunities of the digital landscape, including:

• How are successful retailers using digital signage?
• What makes the difference?
• How can you enhance the customer experience?
• How can you add value to your customer?

To register your FREE place, click here.

For more information about attending as a delegate, contact Fraser McClean on f.mcclean@forumevents.co.uk, or call 01992 376727.

Alternatively, to find out how to attend as a solution provider, contact Katie Bolden at k.bolden@forumevents.co.uk, or call 01992 374093.

60% of UK businesses won’t be ready for GDPR deadline
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A new report by Crowd Research Partners has revealed that only 40 per cent of organisations are either GDPR compliant or well on their way to compliance by the May 2018 deadline.

The report highlights the lack of GDPR expertise and an overall underestimation of the effort required to meet GDPR, which represents the most sweeping change in data privacy regulation in decades.

The key findings of the study include:

  • A whopping 60% of organisations are at risk of missing the GDPR deadline. Only 7% of surveyed organizations say they are in full compliance with GDPR requirements today, and 33% state they are well on their way to compliance deadline.
  • While 80% confirm GDPR is a top priority for their organization, only half say they are knowledgeable about the data privacy legislation or have deep expertise; an alarming 25% have no or only very limited knowledge of the law.
  • The primary compliance challenges are lack of expert staff (43%), closely followed by lack of budget (40%), and a limited understanding of GDPR regulations (31%). A majority of 56% expect their organization’s data governance budget to increase to deal with GDPR challenges.
  • Approximately a third of surveyed companies report that they will need to make substantial changes to data security practices and systems to be in compliance with GDPR. The highest ranked initiative for meeting EU GDPR compliance is to make an inventory of user data and map it to protected EU GDPR categories (71%), followed by evaluating, developing, and integrating solutions that enable GDPR compliance.

The 2018 GDPR Compliance Report has been based on a comprehensive online survey of IT, cybersecurity and compliance professionals in the 400,000-member Information Security Community on LinkedIn, and has been produced in partnership with Alert Logic, AlienVault, Cavirin, Data443, D3 Security, Haystax Technology, and Securonix.

To download a copy, click here.

Want consumer trust? Ditch the .tv, .biz, .io and .mobi domain names…
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A new YouGov survey has revealed that the .gov.uk suffix creates the greatest trust amongst the British public.

And while only Government institutions are able to use that particular domain style, the findings make for interesting reading elsewhere.

The YouGov Omnibus asked the British public how far they trusted 12 common website domains. The results reveal that the majority of Brits tend to trust websites that end in .gov.uk (80%), .co.uk (68%), .org.uk (65%), and .com (60%).

By contrast, very few trust websites ending in .tv (10%), .biz (4%), .io (4%) and .mobi (2%). In fact, between 32% and 44% of Brits actively distrust websites with these domains. There are more than three million websites using one of these domain names, and the results suggest they could all be in danger of putting off potential visitors.

Surprisingly, only 42% of Brits trust .ac.uk websites, which are primarily used by British universities. However this is likely due to a lack of familiarity, with only 58% of people saying they’ve ever come across such an .ac.uk website, compared to the more than 90% who have ever visited each of the more trusted domains.

Indeed, .ac.uk websites are much more trusted than .net websites (32%), even though people are more likely to found themselves on a .net website at some point (81%).

Print & Digital Innovations Summit

Join us at the Print & Digital Innovations Summit
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Register today for the Print & Digital Innovations Summit – It’s free for you to attend and could help you reduce your budgets.

If that’s not incentive enough for you to register here are 4 more reasons…

· As one of our VIP guests, you will be provided with a bespoke itinerary of face-to-face meetings with suppliers based on mutual agreement. No hard sell, and no time wasted.
· You’ll have the opportunity to attend insightful seminars and interactive workshops.
· Network with 60+ other senior print and marketing professionals who share your challenges.
· Enjoy full hospitality throughout, including lunch and refreshments

Taking place November 22nd at the Hilton London, Canary Wharf, the Print & Digital Innovations Summit provides a platform for new business connections.

Register your place online today!

Or contact Emily Gallagher on 01992 374085 / e.gallagher@forumevents.co.uk for more information.

Agency roles boom as businesses outsource marketing 
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Marketing roles within agencies increased 35% year-on-year to March 2018, according to the Association of Professional Staffing Companies (APSCo).

The news comes as organisations increasingly look towards outsourcing, reveals the trade body, which also revealed that the number of marketing vacancies as a percentage of all available roles, increased by 1.68% year-on-year.

The insight, based on data from Vacancysoft, revealed that while Greater London has been the leading location for marketing vacancies with a combined total of 58%, the fastest growth was found in other regions, with the North West, West Midlands and North East seeing vacancy increases of 35%, 41% and 22% respectively.

Ann Swain, chief executive of APSCo, said: “The continued rise in marketing vacancies comes as no surprise. In the digital age investment in marketing is business imperative as organisations vie for the attention of increasingly fragmented audiences. No longer confined to big business, now even relatively small companies are investing in building brand awareness to boost revenues.

“Rather than bring talent in-house, many companies are choosing to outsource to focus on core business, solve capacity issues, cut costs and bring in expert skills to enhance service quality.

“Equally, in terms of geography, significant vacancy growth outside of London is not unexpected. The North West and Midlands are well established regional hubs for creative skillsets, with Salford for example, home to MediaCityUK and other specialist agencies.”

Do you provide Digital Printing solutions? We want to hear from you!
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Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors – and in May we’ll be focussing on Digital Printing.

It’s all part of our new ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Printing solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on lisa.carter@mimrammedia.com.

Here are the areas we’ll be covering, month by month:

May – Digital Printing

June – Social Media

July – Brand Monitoring

August – Web Analytics

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on lisa.carter@mimrammedia.com.

Digital Marketing Solutions Summit

Last chance to learn the digital secrets of MySpace, Tesco, o2 and more
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Many organisations are more than familiar with social media, but a lot are still struggling to fully understand the benefits of embracing and applying a social media strategy.

In his talk at the Digital Marketing Solutions Summit, renown consultant Andrew Davis will look at the key components of what social media success looks like.

As one of the UK’s most prolific and sought-after digital/social media trainers, keynote speakers, workshop trainers and consultants, Andrew has applied his unique approach to clients in multiple sectors.

He worked at MySpace during its meteoric rise and fall, and has consulted on digital for KPMG, Ogilvy, Tescos, o2 and The Royal Mail among others.

To find out how your business can thrive in a digital world, register today for a FREE delegate place at the Digital Marketing Solutions Summit, which takes place on May 15th, 2018.

Places are now extremely limited – Click here to register.

In addition to insight from industry thought leaders, you’ll have the chance to meet with trusted solution providers and network with peers.

Register for your free place here.

Or for more information, contact Camilla Watkiss on 01992 376727 / c.watkiss@forumevents.co.uk.

Lords calls for self-regulation in digital advertising
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The UK’s Communications Committee has published a report ‘UK advertising in a digital age’ in which it calls for the £120 billion industry to take steps to self-regulate.

The report cites an explosion of businesses using technologies which make money from delivering advertising online, which often rely on processing personal data of consumers.

The House of Lords-based Committee says its heard evidence that even individuals within the industry do not have a comprehensive understanding of how business models such as these work, making the digital advertising industry dysfunctional and opaque.

Such views have almost certainly been exacerbated by the ongoing controversy involving Facebook and Cambridge Analytica.

The Committee notes that the UK is a global centre for advertising that relies on an international workforce, while its ability to attract and retain international workers is key to its global success. However, it says that extending the tiered visa system, which is slow, expensive and restrictive, to EU nationals will create an unmanageable barrier to finding and hiring the talent that the advertising industry needs.

As such, the report makes the following recommendations:-

  • The Committee recommends that the industry should take greater steps to self-regulate through independent bodies such as the Joint Industry Committee for Web Standards.
  • The Competition and Markets Authority should undertake a market study of the digital advertising market to ensure that it is working fairly for businesses and consumers.
  • The Government should review whether competition law is appropriate for the 21st century digital economy.
  • Individuals from all communities and backgrounds, regardless of ethnicity, gender, class and ability, should have access to employment in the advertising industry. The industry should discontinue informal working and recruitment practices, such as unpaid internships, which present a barrier to groups from lower socioeconomic groups. The Government should clarify the law on unpaid internships. This will allow the advertising industry to access a larger talent pool which better reflects the advertisers’ audiences.
  • The Government should seek to negotiate reciprocal agreements with other countries under which international workers with a job offer in the advertising industry will have the right to work in the UK. The Government should also introduce a creative industries’ freelancer visa.

Chairman of the Committee, Lord Gilbert of Panteg, said: “Advertising contributes to culture, society and fuels the economy by helping businesses to grow and compete against one another. It is therefore essential that UK advertising continues to thrive and maintain its international reputation. But the industry is facing immense changes which threaten to undermine its success.

“Digital advertising has quickly become the most significant form of advertising by spending. But the market for delivering digital advertising to consumers is notoriously ‘murky’: businesses which buy advertising services don’t know how their money is being spent, whether their advertising is being displayed next to content which is obscene or which supports terrorism, or whether their ads are being viewed by a human being at all.

“The consumer’s experience is also poor as they may be bombarded with clickbait, or their personal data may be exploited without their knowledge. To restore the public’s trust in advertising as a whole, the industry must commit to adhering to proper standards.

“The UK’s global success relies on an international workforce. These workers provide the cultural, creative, digital and languages skills which enable the UK to win advertising accounts from multi-national companies for global campaigns. As the UK leaves the EU, the Government must develop an immigration policy that works for advertising businesses.”

GUEST BLOG: Digital marketing in the automotive sector – 2018 trends
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By Mediaworks

Despite the roll-out of an entirely online car-buying process from manufacturers like Hyundai, research shows that 98% of car purchases take place offline. However, 86% of pre-purchase research is done digitally.

Over half of car buyers start their research online, with 41% taking to search engines like Google to source the information they are looking for. 50% find their car dealer online and for 42% of buyers, it’s a dealer they have had no prior relationship with.

Clearly, a strong digital strategy is crucial now if automotive brands are to secure their place at the forefront of potential customers’ minds. And this digital dependence is only set to grow in the future, with more than half of customers admitting they would consider a fully online car-buying process.

So how do they do it? Digital marketing agency, Mediaworks, has released a new white paper specifically aimed at the automotive sector and outlining what their digital focus should be over the coming year. The Driving Digital: Digital Forecast 2018 white paper is available to download for free, but here we’ve summarised its key takeaways:

Mobile first

Mobile is a huge area of opportunity for those in the automotive sector, with 65% of potential car buyers actively researching on their smartphones — whether that’s while watching TV, during a commute, or in-between tasks.

To capitalise on this mobile-centric audience, automotive brands need to have a mobile-friendly site. You should already have this in place by now, so you should turn your attention to refining its functionality to give a superior user experience. An app could be a wise investment too, to differentiate your brand from its competitors and better support the sales process before, during and after.

Journey personalisation

It’s predicted that by 2020, customers will prioritise the overall experience offered when deciding between brands, outweighing both cost and product. With journey personalisation, you can bridge the gap between online and the dealership to deliver a superior customer experience.

How well you adapt to technological advances like AR, VR and MR will be intrinsic to this. Consider using this technology to enable virtual showrooms for customers or AR scans of unreleased vehicles. Harness artificial intelligence to improve the timing and location accuracy of promotions and discounts.

Voice search

Fuelled by improving error rates, voice search currently accounts for 40% of searches. It’s predicted that by 2020, half of searches will be delivered through voice — making it a clear priority for automotive brands.

Start by optimising your content to capture more conversational, long-tail and local searches and make sure its style, format and flow matches the new search shift. Visual search is also on the rise, so consider how you could implement it.

Customer profiling

Every digital marketing campaign’s success hinges on how well you understand your customer. As customers become more comfortable with sharing their data, it’s up to you to build a comprehensive data model.

Use the data you collect around purchase history and customer feedback to target others within the demographic with relevant offers. Harness local inventory ads to promote the most popular vehicles to potential customers near to your physical dealerships.

Data

May 2018 will see the rollout of the General Data Protection Regulation (GDPR), which will impact how automotive brands collect and store data. As you transition from segment-based to signal-based data, you should prioritise contextual marketing using data from each digital touchpoint.

Attribution

Fewer than 27% of marketers use multi-touch attribution models, despite 90% believing attribution is important for online success. Multi-touch attribution is beneficial in that it helps you assign value to each of your marketing efforts.

Review your existing model to see how well it’s currently giving value to the different channels and stages of the purchasing funnel.

By conquering the above trends, automotive brands can strengthen their digital position and grow their success through 2018 and beyond.